Our next guest started racing go carts at age 9 and he deferred admittance to Stanford University to pursue his dream of becoming a professional “Indy” car driver.He had impressive wins in different racing series in Europe but in 2007 but he was diagnosed with Type 1 diabetes and had to drop out of the season.
But he came roaring back to the racing circuit, this time with sponsor Novo Nordisk.
When Charlie isn’t managing his sugar levels at 200 miles per hour…
He’s spreading the message that DIABETES DOESN”T HAVE TO SLOW YOU DOWNPlease welcome Charlie Kimball.
his is the first Twitter account that aligns a patient advocate (who conceivably uses Levemir or Novolog insulin) with a specific brand (not just a corporation). This is the first Pharma Twitter page that includes safety information and brand logos as part of the page, representing a significant shift from Pharma’s typical corporate Twitter presence of setting up a corporate account, and pushing out press releases with company data (see AstraZeneca (http://twitter.com/AstraZenecaUS), Genentech (http://twitter.com/genentechnews) or GSK (http://twitter.com/GSKUS) as prime examples of the corporate Twitter presence).