The document outlines David Reim's "Influence Equation" which states that influence is determined by the connection between parties, the ease of taking action, the credibility of information shared, and the quality of the relationship. It provides examples of how different media like face-to-face, television, websites, social media, and word-of-mouth impact these factors and the ability to influence others. The key message is that influence depends on multiple interconnected dimensions as captured by the Influence Equation.

1. The Influence Equation David Reim Influence Partners

5. Media Behavior

6. Ease of Taking Action Creditability of Information Quality of Relationship Influence Equation =

9. Connection Media Face to Face Television Website Social Media

10. Website & Social Media The Influence Equation

11. Have a discussion with your doctor Download a coupon Feel comfortable with our product Join our RM program Ease of Taking Action Creditability of Information Quality of Relationship Influence Equation =

12. Ease of Taking Action Creditability of Information Quality of Relationship Influence Equation =

13. Ease of Taking Action Creditability ofInformation Quality of Relationship Influence Equation =

15. “I take my meds at night …. “ “This new study says …” “Can anyone tell me …” “I told my doctor that I wanted to …” Ease of Taking Action Creditability of Information Quality of Relationship Influence Equation =

16. Ease of Taking Action Creditability of Information Quality of Relationship Influence Equation =

17. Ease of Taking Action Creditability ofInformation Quality of Relationship Influence Equation =

19. Note To Company Note To Company Be more patient oriented! Be more patient oriented!

20. Dreim@influencepartners.net