2. Editorial Overview
Wanderlust means to have a strong or
irresistible impulse to travel which is the key
term changing the definition of travel. Large
travel tech and rental companies are making
travel less about the expensive hotels and
more about the culture and community of
the destination. STORY’s response embodies a
wanderlust travel experience providing travelers
with the ability to explore and create their own
#WanderlustSTORY.
The goal is to provide a vision and tools
that will be creative and visually stimulating
by teaming up with GoPro, Jack Morris (@
doyoutravel) of Instagram, Roadtrippers,
and CityMaps2Go. This will make finding the
destination half the fun.
Explore the possibilities: Whether it takes you
a day or a week to arrive at your destination
the journey should be exciting and the non-
traditional vacation spot is the goal. By hosting
food tasting events and wanderlust travel gurus
the possibilities will seem endless.
Plan the adventure:
Marriott and Airbnb are responding to
these changes by providing smaller hostel like
experiences for travelers. With the thousand
of travel planning websites out there such as
Jetsetter and Kayak, locking down a unique
experience is a must.
To Pack or to Hardly Pack: The top travel
accessories are small, versatile, innovative, and
adaptable to wanderlusters that are changing
the rules of packing.
Join us for the Journey: Finding, planning, and
physically traveling can remove the fun from the
travel experience so instead discover, create,
and wanderlust with us in store and around the
world. What will your next #WanderlustSTORY
be?
Merchandise Overview
The look and feel for the Wanderlust Story
will be just as free and natural as many of the
travelers’ experiences. Features around the
store will include natural materials such as worn
metals and natural woods. The color scheme
will align with this vision of sea-foam green,
warm browns, rose quartz, teals, and frosted
almond. The globe fixture will be the highlight
of the store while travel inspired scenery
will cover the walls. Mediums for displaying
merchandise will be iconic travel props such
as a surf board table from a trip to Malibu or a
London Telephone booth.
The floor plan will flow as a hub and spoke
experience. With the globe as our hub including
vendors from the explore and plan sections, to
the various other travel creating tools as the
spokes. Whether our traveler is looking to find
and plan a whole trip or just looking to pack
some cool gadgets for a pre-existing trip--they
will truly find themselves wandering to all
sections of the store. Although the planning
experience can be very linear we find that the
wanderlust traveler will find their own path while
creating their adventure in store.

3. “Basedontheirtravelbehaviors
and attitudes, Millennials are
emerging as one of the most
valuable population segments
for the growing US travel
industry.” (Mintel)
Devin, 25
Occupation: Nurse
Hometown: Minneapolis, MN
Lifestyle: Moderate Midwesterner
Personality: Ambitious, Charming, Laidback
Hobbies: Bike Riding, Working Out, Traveling
Rayne, 21
Occupation: Student
Hometown: Los Angeles, CA
Lifestyle: West Coast Hipster
Personality: Driven, Independent, Adventurous
Hobbies: Concerts, Hiking, Online Shopping
Passion: Music
Passion: Family
Sweater
Jacket
Backpack
Makeup
is an independent on a mission to get lost in
another culture, unfamiliar space, or discover
themselves. Inspired by the unknown, history,
and expanding their own cultural perspective
through backpacking, hostel hopping, and
vacation hot spot stays. Enjoying the locals’
favorites and nightlife these go getters are not
the traditional traveler. Attempting to travel with
children, of the animal or non-animal variety,
these travelers want more from their experience
than a small souvenir but the memories of a
lifetime. These travelers leave their vacation
yet continue their journey and aspire to
wanderlust through their entire life.
The Wanderlust
Traveler

4. Explore
From tropical beaches to snowy mountaintops, the world is yours to explore. Adventure
is out there in unique places that are waiting to be traveled. Wanderlust explore is
equipped with two interactive components from virtual reality experiences with Google
Cardboard, to a London telephone photo booth that allows you to post photos with
#WanderlustSTORY to be featured on the live Instagram feed wall. Let your taste buds
guide you to your next exquisite destination. Are you ready to explore your wanderlust?
Go Pro
GoPro allows you to create and document your
adventures and inspires others to explore their
own wanderlust.
Google Cardboard
This virtual reality head mount platform allows for
travelers to utilize their smartphones to explore
the possible adventures around the world before
diving into their adventure.

5. Global Table Adventure
Where are you going to eat tonight? Explore the
world right at home, or use your taste buds to lead
you to your next destination spot. Sasha Martin, the
founder of “Global Table Adventure” and author of
“Life from Scratch”, brings over 190 countries to her
own kitchen and wants to bring the world together
with food. Global Table Adventure makes it simpler
with an interactive map component linking you to
anywhere in the world. Fulfill your wanderlust right
at your own kitchen table.
Instagram
Instagram is a streaming social media platform that
allows users to share their #WanderlustSTORY.
National Park Service
The National Park Service is
a hidden gem in the United
States presenting educational
experiences to all visitors.

6. Plan
Viking River Cruises
More and more individuals and families are looking for all-inclusive trips. The cruise industry
is growing every year and is expected to carry over 25 million passengers in 2019 according to
Statista. Cruises provide the greatest experience to do just that. Viking River Cruises run through
cultural and historical destinations that allow you to experience something very unique. The small
ship journey provides all the needs similar to a hotel and lead you to every exclusive stop. There
are a number of different options when deciding on where to go, ranging from Europe
to Egypt to Russia. Viking River Cruises provide a more personalized experience
in comparison to larger cruise companies, such as Carnival Cruise Lines.
Viking River Cruises would be a great experience for individuals to
fulfill their #WanderlustSTORY
Budget holding you back? Plan your
affordable dream vacation with Kayak.
Jetsetter provides all the greatest
insights and connections to the exclusive
experiences for a one of a kind destination.
Planning is one of the most critical parts
to creating a wanderlust journey. Being
exposed to all possibilities, these travelers
are exploring multiple mediums to find the
best fit when tailoring the travel to their
personal budgets and desires. Planning
can often be the most draining and least
exciting part of your travel experience,
but with Wanderlust Story planning is an
engaging and exciting beginning to the
start your journey.

7. Bring it back to old school USA and plan
your own, personalized road trip, and
making sure to stop at attractions along the
way.
AirBNB
Creating a unique experience wherever you decide to go, but with the comfort of feeling like you are home.

8. Traveling and needing more than one kind of shoe
can take up most of the suitcase and possibly damage
the shoes. Providing a solution to this problem is a
startup from the UK making it easy to bring a mix and
match of skins and soles to create one shoe. There
is a possible 80 combinations from the 8 soles and
16 skins. Easy, fashionable, and sustainable traveling
light looks really good for you and the environment.
Switching out a dress shoe sole for a running one
could make a traveler more comfortable during their
journey without having to bring another set of shoes.
This concept is in line with the changing definition of
travel and would allow a travel to wander comfortably.
Travelers are choosing to travel lighter and with more multi-purpose gadgets. Through saving space
in their luggage and saving money without giving up the luxuries of looking sharp and having the
travel tools they need.
By SHOOZ
Modobag
World’s first motorized ridable piece of
luggage that not only gets you around
the airport of speeds around 8mph but
is the exact size of carry on featuring USB
charging and GPS tracking capabilities.
Release for product is January 2017.
Roughly $1,200 depending on add ons
to the
$995 base cost.
“When it comes to packing ages 21-
38 year-olds prefer out of all other age
groups to pack the lightest to avoid the
extra fees”- Luggage 2016 (Mintel)
“The world’s first “modular-tech”
travel shoes are customizable and
fold flat with new zip system”
-Leisure & Travel Magazine”
Pack

9. The Scrubba Wash Board
Travel light with the Scrubba Wash Board
and wash you clothes wherever you are
during your travel experience; the top of
a mountain, a small hostel, backpacking,
a hotel, middle of the ocean.
$55
GoTenna
Traveling to a remote or distance
place but still wish to have
connection to post that Instagram
or contact an emergency number
have GoTenna packed and be
able to establish connection
without wireless service. $199
Plastc Card
Twenty possible cards; Credit, debit,
business, gift cards, all accessible with just
the swipe of a finger to transition to your
desired form of payment. Walk away from
your card and your phone app will notify
you that you left your card locking it down
to prevent theft. Manage your Plastc card
through Plastc wallet the app for your
phone. Currently on preorder: Release
April of 2017.

10. Nima Sensor
A fast, easy, and portable sensor that can test
liquid and solid food for gluten while tracking
what you test on your smartphone.
Olloclip 4-in-1 lens
Take professional looking pictures of
your travels with this versatile mobile
lens. It is compatible with iPhone 6/6s
and iPhone 6/6s Plus and features four
lenses that include fish-eye, wide-angle,
Macro 10x and Macro 15x.
Carry on Cocktail Kit
This cocktail kit allows travels to customize the
limited assortment of alcohol offered on planes to
ensure that they have an amazing experience while
getting from one destination to another.
Creating your #WanderlustSTORY should feel like an effortless experience. The latest and most
innovative travel accessories can make your explorations as easy and seamless as possible. Whether it’s
documenting adventures or promoting wellness, STORY will provide only the best travel products that
will do nothing but help to enhance everyone’s #WanderlustSTORY
Travel

11. VSSL Outdoor Utility Tools-
These Compact, durable tubes made from seamless extruded military specification anodized
aluminum have all the travel survival supplies you need. The supplies VSSL includes a compass,
beeswax candle, razor blade, water purification tablets, a wire saw, a whistle, waterproof matches,
fire starters, fishing gear, a signaling mirror, marine grade rope, reflective trail markers, a can
opener, first aid supplies, and survival instructions. Other VSSL’s include ones with drinking,
shelter, or only first aid supplies.
Hammacher Schlemmer Plane, Train,
and Automobile Solar Backup Battery-
Charge your phone up to 44% on the go
without any electricity by attaching this
solar powered battery to any window.
Flyebaby
Traveling with a baby can be a task, but this easily
portable hammock style chair is a comfortable
place for your baby to rest during airplane rides.
It even attaches to most dining room chairs,
making it a portable high chair as well

12. Destination
The destination is the capstone to any wanderlust experience. It is the culmination
of every variable that contributes to the planning and execution of one’s journey.
The destination assortment of Story is comprised of merchandise that will allow
one to truly thrive once they have arrived wherever their adventures take them.
Typo
The partnership with Typo will allow the more
traditional travelers to capture moments
via stationary merchandise including travel
journals and travel wallets, for adults, and
travel coloring books for children.
CityMaps2Go
City Maps 2 Go is a mobile app that allows
anyone to download interactive maps to their
phone that will allow them to search for events,
restaurants, and shopping without using any
data after the download.

13. Waverly Labs Pilot
The Pilot is a revolutionary, real-time translator
developed as a new extension in wearable
technology. The ear piece can translate between
English, French, Spanish, Italian, and Portuguese.
It is also able to live stream music like that of the
current ear buds. The Pilot is accompanied by an
mobile app that allows you to toggle between
languages and features to maximize your time
using the product. Expansions into Germanic
languages, followed by Russian, then Hebrew are
on the way with more developments to come. This
product will breakdown the language barriers that
have kept our cultures separated for so many years,
and move the millennials generation to being even
more connected globally.
Destination
Go Pro Karma
Go Pro Drone will allow travelers to utilize technology to capture and
document beyond their reach
ASOS
When it comes to apparel, ASOS will allow
people to shop international trends to ensure
they are prepared for any culture.

14. NYC
Wandererbraceletsarehandcrafted
bracelets that allow you to wear
your favorite place in the world, the
assortment for the store would have
New York City coordinates, and
also allows you to help provide a
living wage to artisan communities
in Bali, Indonesia.
BrooklynTFactory
An small shop, based in Brookyln, that
would partner with Story to do trendy,
custom borough shirts at a lower price
point for the wanderluster’s whose
destination was New York City.
The Museum of Modern Art
Will drive customers uptown
toexploretheMoMAandhave
a cultural learning experience
beyond that of a traditional
NYC visit to truly embrace the
wanderlust mindset, as well
as supply merchandise from
their in-house design center
for sale in store.
BlessedType
An small company, based
in New York City, that would
supply prints and canvas
art tailored to New York
City experiences and the
wanderluster in everyone.
New York City is one of the most notorious travel destination for wanderluster’s all over the world. The
assortment of this section will be comprised or New York City travel souvenirs, merchandise created
within the city from small shop partnerships, as well as large vendors that will assist in optimizing a
traveler’s New York wanderlust experience.
City Maps 2 Go: NYC is a mobile app that
allows you to download a map of NYC
and use it off-line to maximize your travel

15. Pets
Gamma2 TRAVEL-tainer
A convenient, airtight
container system that
stores pet food that
includes food and water
bowls and a carrying
handle.
In today’s society, pets are doing more traveling than they ever did before. Dog owners who
would bring their dog with them when traveling for more than two nights has almost doubled
from 19% of respondents in 2004 to 37% in 2014( Lombardi)and an estimated 29.1 million
Americans have traveled with a pet with in the last three years (Lombardi) Pets have the power
to inspire their owners to explore the world and live out their #WanderlustSTORY. Wanderlust
Story carries premium brands and vendors that will make pet travel or accommodations an
enjoyable, comfortable, and convenient experience for both travelers and their pets.
Rover.com
Whether you plan to leave your pet behind or
bring them along for the ride, this innovative
website allows travelers to book local pet and
house sitters in more than 10,000 cities.
GoPro Fetch
Capture your travels and the world
around you from your dog’s point
of view by attaching any model of
GoPro to this versatile dog harness.
Thundershirt
Reduce your pet’s anxiety by
wrapping them in a Thundershirt,
which is meant to swaddle your
pet tightly to help them calm down
during flights and long drives.
D Pet Hotels
Give your dog their own
vacation by checking them
into one these lavish, high-
end hotels in Chelsea, New
York, Hollywood, California,
Los Angeles, California, or
Scottsdale, Arizona that provide
luxury suite boarding and
indulgent amenities for dogs.

16. Marketing
Grand Opening VIP Kickoff
STORY’s past and present vendors and most loyal customers are invited for an an exclusive sneak
peak at Wanderlust STORY before it opens to the public. Attendees will be able to meet the STORY
team, socialize with vendors, and explore the store while enjoying h’orderves and drinks. This event
will introduce the new team to opinion influencers and jump start influential word-of-mouth referrals.
The Wanderlust marketing strategy is low risk and low cost, but engages the target market and
drives foot traffic to the brick and mortar location. The strategy spans across direct interaction with
consumers to digital strategies that serve to create exposure to consumers interested in associated
topics.
Travel Tips with The Blonde Abroad - Kiersten
Rich, an award-winning and popular solo,
travel, and lifestyle Instagramer stops by STORY
to share stories about her experiences abroad,
give valuable travel tips, and answer questions
you may have about your own travels.
Travel Tech Night - Our representatives from
GoPro will be back to talk about the latest and
most innovative travel technology and gadgets
that are on the market and up and coming.
They will also being sharing valuable tips about
how to utilize technology best when you travel.
International Trends Fashion Show - STORY
turns into a high fashion runway for a night
of fashion and fun as we showcase some
of the hottest international trends. Come
find out how to travel in style and socialize
with fellow wanderlusters. Cocktails will be
included!
Tastes of NYC - Join us for a night of delicious
food and drink from some of New York City’s
finest restaurants. You can wanderlust your way
through a variety of food trucks that will include
cuisine from around the world. Indulge your
taste buds in traditional foods from Thailand,
Germany, Mexico, Italy, Indonesia, and many
more countries
Week One Week Two
Community Involvement
Education and Philanthropy are a critical aspect of t he wanderlust theme. As the world becomes
more connected globally, the importance of culturally competency and international education are at
the forefront of society. Wanderlust highlights the importance of these trends with events engaging
children at a young age to interact with the norms of new cultures as well as the importance of
philanthropy with “Wanderlust Gives Back”.
Event Timeline

17. Digital Strategy
The Wanderlust digital strategy will capitalize upon search engine optimization as well
as meta-data tags used on social media and blogging websites. Encouraging the use of
#WanderlustSTORY via social media will create presence on platforms that millennial interact
with many times a day. Then search engine optimization will be a way for the target market
to be directed towards Story when they search for anything with similar connotations: i.e.
Travel, Explore, or Destinations
Accommodation Partnerships
When developing our contracts with our accommodation vendors, there will be an aspect
of mutual advertising. The vendors will advertise their presence inside of Story to allow their
customers, who primarily interact with their services online, to come to a brick and mortar
location and have a real experience with their brands. With the focus of many brands being a
further development of interaction with their consumers, this serves as a perfect gateway to
making their intangible services have an in-store tangibility aspect with customer service.
Food Truck Alliances
Being that Story will partner with 4 different ethnic food trucks, Story can establish a partnership
with them as mobile advertising units by supplying them with enough fliers to sustain 2 days of
including them with each transaction a week prior the event. This will allow Story to leverage
the mobility and direct engagement with consumers all across the island for a fraction of the
price of traditional advertisements.
Children of the World - Let you kids delve into different
cultures from around the world at this educational and
fun event! Kids will be able to dress up in our photo
booth in traditional outfits from multiple cultures,
eat tasty foods, listen to international music, and
participate in crafts while learning about the diverse
world we live in.
Wanderlust Gives Back - Learn how some of our
vendors are giving back and making a global impact.
Representatives from Wanderlust and Co will be in
store to share how they are helping those in need
and how you can help. Handcrafted cocktails and
specialty wine and cheeses will be provided for your
enjoyment!
Goodbye Wanderlust - We invite all wanderlusters to
come visit one last time for a happy hour to gather
and share their #WanderlustStories one last time.
Wanderlust NYC - Come wanderlust the
city with us, you won’t know until you try
it! STORY has planned a special night
of exploration around New York City.
The catch is the itinerary for the night is
a secret so each stop along the way is a
surprise. This will be an unforgettable night
Wanderlusters will not want to miss!
Cooking Lessons with Sasha Martin -
Explore international cuisines by joining
STORY and the Global Table Adventure
blogger, Sasha Martin, as she teaches us
how to cook recipes from around the world
and shares her traveling experiences.
Week Three Week Four

18. Financials
Revenues
STORY’s concept store strategy has a revenue model that is different from the traditional retailer.
With 75% of products on consignment, the profits from product are generated from sponsorship
and endorsement that STORY receives from vendors. The revenue is calculated by taking what is
estimated to be the average transaction from our highest price point product to the lowest. Next
we estimated the average foot traffic to be around 9,000 people per day factoring in Story’s busy
weekends to slower weekday traffic. The conversion rate is an estimate of 15-20% of 9,000 persons
per day which estimates 1,350-1,800 people either buying a product or experiencing Wanderlust
Story. The conversation rate that is used in Wanderlust Story is a mix of 70% transactions and
30% customer experience. Wanderlust Story takes this into consideration due to the focus on
interactive components in the store. A single day example of this, at a 20% conversion rate, would
be 1,260 transactions and 540 customers who experienced Wanderlust Story.
Budgets
Using the budget allotted to Wanderlust Story, event expenses will be divided by event and based
on co-hosting with vendors. Expenses for events include; food, drink, food trucks, hosting influential
speakers, fashion show costs, general supplies. Specific event costs will later be determined once
contracts with vendors or co-sponsors have been established. Specific events, like Go-Pro, have
currently zero costs due their position as the largest endorsement for Wanderlust Story. In Store
Design expenses include; nine iPads, all props (London telephone photo booth, airplane, waterfall,
globe), and fixtures and floor surfaces (surfboard table, tables, roller racks, shelving, tile). The graphic
design expenses include cost to print for the billboard and all other in store wallpaper prints. For
example, the Wanderlust Story wall cloud graphics and mountain graphics. The total $45,000 allotted
budget will be used to make sure the Wanderlust STORY experience comes to life.
9,000 people on
average per day
15-20% conversion
Broken down:
70% purchases
30% experiences
$6 million in
revenue

19. Letter from the Editor
Wanderlust STORY
STORY seeks to reinvent retail in a way the consumer and industry has
yet to see before. Changing the concept every four to eight weeks
keeps customers intrigued and the most innovative startups launching
in the store. The next big STORY describes how the travel industry
is changing and adapting to the rise in millennial travelers needs
in the market. Wanderlust STORY is unique in its name and is more
than just physically traveling to a location. Wanderlust encompasses
the emotion and spirit of discovering new places whether they
be a mile or a whole world away. Inspiration is derived from the
natural world and all the technologies that enhance it.
From the perspective of a vendor or startup company in the travel
space, Wanderlust STORY creates the space to showcase and have
customers experience products in way they would not in a normal retail
space. The flow of the store allows travelers to physically “wander”
and discover these new products and discover how to use them in
store. GoPro partners with Wanderlust Story to film and share travelers’
experiences from their backyard to a mountain climb in the far east.
Creating an online space for travelers to continue their Wanderlust
experience will aid in the sharing and telling of stories. With the rise
in Insta-famous Instagramers and Wanderlust bloggers the average
millennial independent aspires to create similar experiences on
various social media platforms. What STORY does best is create, tell,
and share experiences in a way that a normal brick and mortar retailers
are still trying to figure out.
Wanderlust STORY incorporates the food, gadgets, culture, and
tools that a traveler of any age group or background can truly enjoy.
The best part about creating your Wanderlust STORY is that it’s
YOURS! If you believe wanderlust means venturing to a new side of
town to see a movie or across the world to see a landmark, tell your
#WanderlustSTORY and fearlessly share it with the world.
@thisisstory

20. Story has done well in gaining and maintaining customer retention with their current store plan, but
what is the next big thing? Story has five years full of successful and fun vendors coming in and out
of their store. The next step is to create a “Best of the Best” theme highlighting all of their highest
performing vendors that drove sales, foot traffic, and returning customers. The “Best of the Best”
will serve as a gateway into Story expansion plans including digital development, geographical
extension, and vendor evolution.
The next step for Story would be to further expand their online business operations with digital
sales featuring their most successful vendor products. Story would also utilize their online space as a
drop-shipping order platform, similar to Guilt.com, to extend their partnerships with vendors beyond
the initial story. A drop-shipping order platform is a cost effective way to sell product, and makes
the shopping process simpler for the customer.
After their digital platform expansion, Story would plan a geographical expansion to new cities. Story
would strategically select locations, such as Miami, Los Angeles, Dallas, and Chicago, to establish
a presence in other areas of the country. These locations allow diversity within the customers and
expose vendor’s product to different demographics without losing the exclusivity of the Story brand.
Finally, Story would put their primary focus on driving revenue by utilizing their stores for the purpose
of both brand representation and customer acquisition to further develop their online platform. The
expansion of their digital business will allow for low operating costs, a larger demographic appeal,
and higher investment potential when negotiating business deals.
Customer Experience
Wanderlust Story is about customers discovering a new place to travel, a new part of themselves, and
the newest vendors on the market. The focus of customer experience metrics is to make sure that
customers are not only engaging with the vendors but STORY and the theme as a whole. This metric
will measure engagement through social media, the online website, and traffic from our site to
the vendor’s sites. Managing this experiential trail of customers will lead to what interests them the
most outside of the brick and mortar store. We can also measure the success in store experiential
metrics that will include heat sensor tracking to manage vendor assortment and merchandising
to maximize flow and experience. Another metric will be how many customers make it to each part
of the Wanderlust theme. Knowing how much time each section of the store needs per customer
will allow us to expand or shrink categories of vendors. Lastly, experiential metrics will be measured
through event engagement and customer acquisition post large events.
Brand Engagement with STORY
Brand engagement is a metric created to define the level of customer interaction with product over
time in Story. After visiting Story, an online blog will become available, where customers will have
the opportunity to share their own #WanderlustSTORY with one another, along with the experiences
they had with the products in the store. In addition, STORY will monitor Instagram and Twitter posts
and track the wanderlust story hashtag. Brand engagement will be measured through the amount
and quality of feedback the blog and social media outlets receive at the end of Wanderlust Story.
Knowing what brands the customer can connect and interact with best can give Story better insights
into what their customer wants and what they should do differently in future Story themes.
Story 2.0:
Metrics of Success
Increased
product
awareness
Increased
millennial
engagement
Increased
Revenue
through vendor
relations

21. Summary
Create an Adventure in Store
The Wanderlust Story theme will continue tell stories like a magazine, change like a gallery, and sell
things like a store. Wanderlust Story will be differentiated because of its innovative startup
vendors and experiential components. Giving travelers their first time experience of virtual reality,
creating a GoPro adventure video, or a photo booth snap shot at their favorite travel destination will
truly be an adventure of its own.
Global Inspiration
The store design will bring global inspiration through iconic props and create an event space
that encourages and educates travelers of all ages. The categories for vendors; explore, plan,
pack, travel, destination, NYC, and pets, will segment travel by having unique products that allow
travelers to drift through the store. Creating a seamless experience in store and online is crucial
for Wanderlust Story because customers that truly aspire to wander through life require that their
retail experience have little to no friction.
#WanderlustSTORY
The marketing for Wanderlust will bring to life travel experiences from around the world. Social
media and the sharing of #WanderlustSTORY will allow for travelers to identify STORY as one of their
travel destinations due to their new found relationship with the store.
Adapt to Consumer Preferences
Having the ability to add a tangible, engaging aspect to the services that come with the process of
traveling, wanderlust story will assist brands in the travel industry by paving a way
for new expectations and customer acquisition. This experience will set a new precedent for the
way that travel interacts with retail, and reinforce the importance of adapting to the constant change
in consumer preferences.
Relationships with Vendors
Once Wanderlust Story comes to an end travelers will continue to have relationships with vendors,
Story, and the idea of living their everyday lives as their greatest adventure.
The Best of Story Continued
Wanderlust STORY and The Best of The Best STORY will create a new beginning for the operations
of This Is Story. Not only will these new themes acquire new customers with interesting and complex
lifestyles, but they will establish lasting connections between This is Story, the vendors and the
customers as well. The online operations and geographic expansions will allow for Story to impact
customers from around the country. This will in turn allow for STORY to acquire the top vendors from
across the country for all of their

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Asos (2016). Retrieved from http://us.asos.com
Cascade Desigins (2016). Retrieved from http://www.cascadedesigns.com/Packtowl
CityMaps2Go (2016). Retrieved from http://www.ulmon.com/#get-the-app
Container Store (2016). Retrieved from http://www.containerstore.com/s/travel/travel-essentials/
emergency-travel-blanket/12d?productId=11002990
Flye Baby (2016). Retrieved from https://flyebaby.com
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