1. THE BRANDING OF
CITIES
Churkina Ksenia
Group A1

2. What motivated
people
to come in this
city and not
another?

3. THE BRANDING OF CITIES INCLUDES:
 the impression made by a city, its contribution to
world progress;
 beauty and a district climate;
 economic and educational potential,
 rhythm of life or quantity of fascinating classes
which can be in this city;
 favorable conditions for rest and tourism;
 the general safety and friendliness of inhabitants.

4.  A brand — clear, compelling and unique — is
the foundation that helps to make a place
desirable as a business location, visitor
destination or a place to call home.

5. o Sightseeing and historical attractions;
o Food and restaurants;
o Good shopping

6. RESULTS OF SAFFRON CONSULTANT’S
RESEARCHING
Cities Asset Ass Brand Brand Utilizatio Utilizatio
score et strength rank n n
rank score rank
Amsterdam, Neth. 83 5 96 3 115% 3
Athens, Greece 73 10 80 10 110% 8
Barcelona, Spain 86 3 96 3 112% 4
Berlin, Germany 70 16 96 3 137% 1
London, UK 88 2 97 2 110% 8
Paris, France 89 1 99 1 111% 7
Prague,Czech 72 11 83 8 115% 3
Republic
Stockholm, Sweden 72 11 85 7 118% 2

7. I Love New York is both a logo and a song that are
the basis of an advertising campaign have been used
since the mid-1970s to promote tourism in New York
City

8. THIS POSITIONING OF A CITY ASSUMES AS A CARD I AMSTERDAM
FOR TOURISTS WHICH GIVES VARIOUS PRIVILEGES FOR A PARKING,
VISITING OF MUSEUMS, RESTAURANTS AND SO ON.

9. Paris - an ideal example of how sights influence city
branding. The city has been named by
smart, charming, fashionable, associated with spirits and
names Chanel and Dior.