Olam International Limited is a global agricultural supply chain manager and processor. It was founded in 1989 in Nigeria and has since expanded operations to over 60 countries across five continents. The company manages the supply chain for over 20 agricultural products from farm to factory. A key area of growth has been Olam's coffee business, which has rapidly expanded origins, processing centers, buying centers, and volumes over the past 20 years to become a top 4 global coffee trader. Olam works with coffee farms in countries in Asia, Africa, Central and South America, and Brazil to source and process over 7.5 million bags of coffee per year through its integrated global supply chain and network of origins and facilities.

1. Olam International Limited
Coffee
THE BRAND BEHIND THE BRANDS
T H E B R A N D B E H I N D T H E B R A N D S

2. Our Business: Supply Chain Manager
of Agricultural Raw Materials
Integrated From Farm to Factory
Managing Risk at Every Stage
Farming Origination Logistics Processing Marketing Trading &
Solutions & Distribution
Services
End-to-End Supply Chain Capability
Rule: Differential Value Chain Integration
THE BRAND BEHIND THE BRANDS
THE BRAND BEHIND THE BRANDS
THE BRAND BEHIND THE BRANDS

3. Expanding Our Presence: Present Day
1994
• 7 Products
• 4 Countries
2001
• 10 Products
• ~20 Countries
2
2005
Expanded
• 14 Products into Asia
& Europe
• ~40 Countries
1
Founded
Today as an
exporter
• 20 Products in Nigeria
in 1989
• ~60 Countries
Global presence
across
3
Expansion into 4 5 continents
North & South
America, Middle East
THE BRAND BEHIND THE BRANDS
THE BRAND BEHIND THE BRANDS
THE BRAND BEHIND THE BRANDS

4. Olam Coffee: Rapid & Continuous Growth
• 1 Origin
FY 1994 • 1 Marketing Office  India Coffee as first Origin
• 2 Processing Centers  Marketing office at Singapore
• 5 Buying Centers
FY 2004
• 8 Origins
• 2 Marketing Offices  Started Operations in Brazil
• 15 Processing Centers  Entry Into South America
• 70 Buying Centers
FY 2010
• 16 Origins
• 4 Marketing Offices  Among Top 4 Coffee Trade Houses
• 40 Processing Centers  Over 7.5 Million Bags Per Annum
• 150 Buying Centers
THE BRAND BEHIND THE BRANDS

5. Olam Coffee: Origin Spread
Asia
• India
C. America & • Indonesia
Andean Region
Africa • Laos
• Vietnam
• Colombia • Cameroon
Brazil • Ivory Coast
• Honduras
• Mexico • Tanzania
• Peru • Togo
• Uganda
THE BRAND BEHIND THE BRANDS

6. Olam Coffee: Volumes
40% Asia 44% Natural Arabica
33% Brazil 37% Robusta
17% Africa 15% Other Milds
10% CAA 4% Colombia
• Offerings from all major coffee origins
• Customized quality as per buyer requirements
THE BRAND BEHIND THE BRANDS

7. Marie Howard
Senior Manager,
Global R&ES Delivery & Operations
June 2010
THE BRAND BEHIND THE BRANDS

8. …and what is a GTN
and ECW and do I need
to explain these?
THE BRAND BEHIND THE BRANDS

9. We Will Need Innovation to Sustain the Planet
Consumers:
Consumers:
More technology dependent,
socially interconnected
Want customized products and
services that fit in their busy lives

10. We Need
Innovation to
Sustain Business
Growth
Innovation will play
a critical role in
meeting the tough
challenges faced by
leaders today.

11. We Believe Innovation Powers Growth
We built a successful 170 year old, $70 Billion company.
We created market leading brands - like Pampers, Tide, Crest,
Head & Shoulder - to name a few of our $24 Billion brands.
Each year when IRI reports the industry pacesetters for
innovative products, P&G leads the consumer package industry.
Over time, we have proven we can innovate to grow our business.

12. Purpose Inspired Innovation must marry the science of innovation
with the art of innovation - marrying invention with insights;
information with inspiration to win the hearts and minds of consumers.

13. New I’s of Innovation
Innovation

14. Inspiration
P&G’s Live, Learn &
Thrive charitable giving
programs and branded
social innovation
programs has delivered Requires
commercial and connecting with
community success. the consumer on
a higher, more
emotional level -
a level beyond
functional
benefits.

15. Insights
Phenomena of Apple
Rich consumer
insights begin
a deep
understanding
of your current
and potential
consumers.
Apple’s iMac was a runaway success despite the fact that IBM
spent more than 100 times Apple’s R&D spending. Apple’s i-pod
was neither the first nor best of MP3 players. While other
companies had similar technologies, they lacked Apple’s
consumer connection, customization and design.

16. PuR Water Purification Powder
PuR was born out of the inspiration we could save many
of the 1.6 million children that die each year from dysentery
and other related diseases.
To provide clean
water but required to Developed PuR in
go beyond chlorine collaboration with the
water treatments Centers For Disease
which kill bacteria Control to kill bacteria
and viruses but failed and viruses.
to kill deadly parasites.

17. PuR Water Purification Powder
Philippines 13 million
Indonesia
liters of
drinking Asia
water
Vietnam
P&G’s Children’s Safe Drinking Water Program has helped
purify more than a billion liters of water across 40 countries. today

18. Incorporating New I’s of Innovation
We get inspiration from our higher purpose
of improving the lives of the world’s consumers.
We focus on insights by keeping consumers
as boss - understanding their needs and
matching these needs with relevant invention.
We are interacting with consumers and
key stakeholders as we design, qualify and
commercialize innovations.

19. Making Digital Glossy

20. “
The best thing you can do is
the right thing; the next best
thing you can do is the wrong
thing; the worst thing you can
do is nothing.
THEODORE ROOSEVELT

21. 2011 Over One-third By 2015 The
Asia reaches 50% of all of Thais there will DVD player
over 1 billion phones are have a tablet be an 84% sold 350,000
internet smartphones increase units in the
users in China, in internet first year.
Singapore traffic across
and Thailand Asia The iPad
sold 3 million
units in the
first 80 days.

22. Who We Spoke To…
Interviews
11 in-home with Vogue
interviews and GQ
with luxury editors
consumers (online and
who use print)
iPads
Secondary research logos for our sources: IDC, New York Times, Nielsen, Roy Morgan