This research presentation talks about the changing uses of Twitter and the various motives that can be potentially attached to Twitter research. Here we have found out 5 different reasons one might need to research on Twitter and addressed best Twitter tools for that.

1. 5 tools to power your research on
Twitter
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2. Understand Your Twitter Usage
 Problem: How can I
understand my Twitter habits
better?
 Tool: TweetStats
o Tweetstats analyses your
Twitter habits - how often
your tweet, when you
tweet, and your retweet
and @ reply habits - and
presents them in simple,
clear graphs

3. Research Twitter Trends
 Problem: How do I
understand emerging trends
on Twitter?
 Tool: Trendistic
o Trendistic tracks trends
through a visual graph of
the number of mentions
along with random tweets
about that topic.
o Allows users to compare
up to 6 trends on one
graph over a period of 24
hours to 6 months

4. Research Domain Experts
 Problem: How to reseach
domain experts on Twitter?
 Tool: WeFollow
o WeFollow is a user
directory that gives users a
quick idea of who the most
influential and most popular
people in their industry or
interest area are

5. Research Influencers
 Problem: How do I know
the overall Twitter influence
of people
 Tool: Klout
o Klout is a measurement
tool that calculates how
effective a user is at
capturing the attention of
influencers; how often a
user’s content is retweeted
and if tweets result in new
conversations and
followers; and how far a
user’s influence reaches

6. Engage Using Twitter
 Problem: How do I engage
with my audience on Twitter
 Tool: InboxQ
o InboxQ enables
conversations by sending
a real-time stream of
Twitter questions related
any area of interest

7. About Kuliza
Kuliza is a social technology firm focused in
helping companies leverage social software,
community platforms, mobile and cloud
computing for improving business
performance, communication and customer
engagement.

8. Our offerings
ZaSocial ZaMobile ZaCloud
Kuliza offers solutions for Kuliza offers solution to design, Kuliza offers cloud services to
designing and building social build and distribute mobile apps ensure a hassle free
software and community for iOS, Android and Blackberry. infrastructure to sustain your
platforms. Our focus areas Our focus areas are: changing needs. Our focus
are:  Mobile CRM areas are:
 Online communities Mobile loyalty programs  Cloud consulting
Facebook Apps Mobile Transition Cloud h migration and
Social Commerce management
Social CRM

9. Engage your world with Social Apps!
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