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Disclaimer
This document is being submitted for the purposes of describing Pristine Kitchen qualifications. In
order to describe its capabilities, Pristine Kitchen has disclosed certain proprietary and other
sensitive information. In consideration of receiving the disclosures, we request the company to
treat this document as confidential material. The information in this document and any oral
presentations made by Pristine Kitchen contains trade secrets and confidential and proprietary
information of Pristine Kitchen, the disclosure of which would provide substantial benefit to
competitors. As a result, this proposal document should not be disclosed, used or duplicated–in
whole or in part–for any purpose other than the company valuating Pristine Kitchen for the
purpose of awarding a contractor assignment.
If an engagement is awarded to Pristine Kitchen, the right of the company to duplicate, use or
disclose the information in this document will be to the extent authorized in the resulting formal
agreement between Pristine Kitchen and the Company. If an engagement is not awarded to
Pristine Kitchen, this document and any duplicate copy there of should be returned to Pristine
Kitchen, or destroyed.
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A modular set-up and state-of-the-art appliances, is what makes a kitchen the special corner of the
house, lending it a multi-faceted character and reflecting the personality of the homemaker. With
the concept of an open kitchen becoming a norm in new constructions, kitchen solutions become a
basic requirement and a modular set-up, complete with a chimney and a hob, close to a necessity.
Once a growing trend, it is now a much needed asset, if you want effective storage, convenience,
exquisiteness and comfort With a chimney for effective smoke exit, expediency of storage and
usage and proper space for vessels, cutlery and containers, a modular or a semi-modular kitchen is
all about convenience, ease, handiness and luxury, of course within your budget. It is sure to save
your time and effort.
The utility and functionality a modular kitchen offers will make it a necessity in the times to come.
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COMPANY OVERVIEW
Pristine kitchen takes pride in presenting kitchen solutions that have redefined the modular
kitchens space. We offers a myriad ways to style the kitchen of your home sweet home. The
kitchen has earned lot more character than the traditional rasoi today. It has become a multi-
functional area of a house, which apart from being the cooking space, doubles up as the showpiece
of the house, dining space, comfort zone or the special corner of your party.
Pristine kitchen is a high-end customized modular kitchen solution provider. We provide a superior
quality kitchen solutions, where one has the freedom to choose each and every component of
their kitchen that meets not only the standards but also precise needs & requirements
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Market for Modular Kitchens in India
The furniture industry in India is a 71,000 crore industry today - the modular
kitchen segment being the fastest growing. The modular kitchen segment
stands at around Rs 20,000 crore.
Indian readymade kitchens currently sold at the rate of 10,000 units per
month in the country. It is expected to grow 10 times in the next three to
four years.
Modular kitchen market in India is still at a nascent stage but has tremendous
growth potential. Market has been witnessing a growth rate of 50% YoY.
Modular kitchen accounts for 40% of the furniture and fittings industry.
Products in this market are largely focused towards establishments in urban
India.
It is largely unorganized with the presence of local and small players.
Unorganized market includes carpenters making self-designed kitchens based
upon the requirements of the households.
The kitchen hoods (chimney) market in India is worth Rs 500 crore. Of this,
50% is organized and growing at 20% per annum.
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Market for Modular Kitchens in India (cont’d)
Currently total demand is estimated to be around 20,000 modular kitchens,
priced at Rs. 200,000 and above. The market size of the segment is around Rs.
15 billion, with an annual growth rate of 30%.
Prominent Indian Market Players are Lispo, Cookscape by Orchid Design, Sigma
Kitchens etc. Key Foreign Players are Veneta Cucine, Scavolini, Haecker,
Poggenpohl, Vesta etc.
Market Segments for high - end Modular Kitchens
– Celebrities/Business leaders (Rs. 500,000 and above)
– Self-employed / Professionals / NRIs (Rs. 200,000 to Rs. 500,000)
Market Drivers
– Increased Disposable Incomes
– Real Estate Boom
– Lifestyle changes
– Double Salary families
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India Kitchen Hood Market Forecast &
Opportunities, 2017
At present, the kitchen hood market in India is showing positive signs as it
has been growing at a rapid pace. Increasing middle class individuals,
booming real estate and improving disposable income are acting as catalysts
in the growth of kitchen hood market in India. Faber and KAFF appliances at
present have captured majority of the market share in the kitchen hood
market in India and they are benefiting from the early movers advantage in
this market. The global leader in the segment of kitchen hoods “Elica” has
recently entered the Indian market. Elica is expected to impact the market
shares of other players in the coming years which will change the dynamics
of Indian kitchen hood market in a significant manner.
According to “India Kitchen Hood Market Forecast & Opportunities, 2017”
the kitchen hood market in India is expected to grow at an exponential pace.
In next five years, during 2012-2017 the revenues of kitchen hood market
in India are expected grow at a CAGR of around 9.9% which will make the
market value to reach US$ 183.3 Million (Rs. 1000 Crores) by 2017. The
integration of kitchen with the main house has also been helping the kitchen
hood market to become increasingly popular in India as it resolves the
problems of smoke and pungent aroma in the kitchen.
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STRATEGIC PLANNING
Our Mission
To be the Benchmark in Kitchen Industry.
To bring you the world’s finest in Modular Kitchens.
To be recognized as one of the leading designer kitchens brands.
We committed to make your Dreams into Reality i.e. Dream Kitchen for everyone.
Our Vision
To design kitchens those are creative, distinctive, and unique expressions of your lifestyle,
while also allowing you the choice of designing your own kitchen through the provision of the
best components available.
Our Goal
To provide the best quality and range in the modular kitchen category.
To offer an exclusive range of accessories, appliances and kitchens.
To reach the level of Consumer expectation.
To provide not only the Sales but also prompt after-sales service.
Our Promise
To consistently deliver the latest products and services to the customer, while achieving
progress through design, innovation and improvement.
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WHAT MAKES US “THE SPECIALIST”.
Quality, durability, craftsmanship, price... The Specialist gives you the best of everything. Every
component is manufactured in state-of-the-art factories and goes through strict quality-control
processes to assure you excellent quality and finish.
Superbly crafted solid wood or water resistant plywood or MDF panel shield together with high
quality hardware and components.
Excellence
The specialist “Pristine Kitchen” with stand's years of heavy usage thus offering you more value
for your money.
Value for Money
We at Pristine Kitchen specialist understand and identify the consumers kitchen requirements
and desires. Give them a valid suitable solution and further right from the kitchen measurements
to the final kitchen installation The Specialist makes the process of kitchen buying a pleasurable
experience.
Identification and Quantification of needs
An exclusive Indian brand, meets all the functional challenges with finest aesthetics and finish-its
indeed a world class product that meets the demanding standards of Indian lifestyle.
A brand with International touch
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OUR SERVICES
It's extremely important to see how much space you have to work with. Precise measurements
are especially important for wood systems that require cutting, being 1/2 inch off can mean the
difference between your system fitting or not fitting the space.
Taking measurements
Designing
Supply, installation
Design and Installation of kitchen
counter.
Selection of kitchen support systems
and appliances.
Installation of kitchen products.
Committed post sales service.
Using the latest CAD kitchen design software allied with 3D photo quality images we take
through every step of the design process.
Annual Maintainnace Contract (*optional)
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Step:1 Understanding
kitchen's space and
functional
requirements
Step:2 Site
measurement and
personally assessing
the space
Step:3 Assessing
storage and design
needs
Step:4 Aesthetically
designing the kitchen as
per functional
requirements
Step:6 Working out a
budget and discussing
the same
Step:7 Placing
kitchen order
Step:8 Manufacturing
and sourcing
customized kitchen
Step:9 Kitchen
Installation after 20-35
days
Step:5 Quality check
by expert team
PROCESS OF INSTALLING MODULAR KITCHEN
Process Of
installing Modular
Kitchen
Step:10 After-sales
services
