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Similaire à Expedia3
Similaire à Expedia3 (20)
Expedia3
- 3. Vision “ To create a global travel marketplace , enable travel service suppliers to extend their marketing reach, and giving consumers the ability to research, plan, and purchase travel services ”
- 5. Young people, families (+kids), seniors, groups with specific needs on: special trips (sightseeing, Disney Land, adventures, romantic, etc), activities (sport, wellness), hotels and prices Business people with specific needs on exclusive deals,(business-) hotels, check-In Customer Segmentation Business travelers Customer Holiday travelers
- 6. Business model Merchant model Agency model Advertising revenue model
- 10. Business Strategy Analysis Portfolio of Travel Brands expands into foreign market
- 11. Business Strategy Analysis Localization of Expedia websites
- 12. Business Strategy Analysis Breadth of Product Offering
- 14. Compettion Strategy Analysis Direct competitor
- 15. Compettion Strategy Analysis Indirect competitor
- 16. Technology Strategy
- 17. Social and Legal Challenges
- 18. Strategy Summary Opaque Retail Package Corporate Media Priceline Orbiz Travelocity Kayak Expedia Hotwire Egencia Etc.
- 19. Sources: U.S. Online Travel Overview 8th Edition Update: 2009 – 2010 (April 2009); U.S. Corporate Travel Distribution 4th Edition (July 2009); European Online Travel Overview 4th Market opportunity and Financial analysis
- 20. CONSOLIDATED STATEMENTS OF OPERATIONS
- 21. Revenue by product & Geography
- 22. Suggestion
Notes de l'éditeur
- Air revenue < 15% of Expedia’s worldwide annual revenue 90% of airplane tickets sold over Expedia’s online properties are agency transactions, in which Customer pays supplier directly, Expedia collects its remuneration after travel Lower revenue margin
- Expedia receives cash upfront from travelers, pays hoteliers several weeks later Some control over pricing, higher margins & ability to package opaquely with other products Typically 1 - 2 year contracts with major chain lodging properties
- Two primary businesses 1 Trip Advisor Media Network (leading global collection If user-generated content sites) 2 Expedia Media Solutions (monetizing global Expedia, Hotels & Hotwire sites beyond transactions) TTM 9.30.09 revenue of nearly $300mm - TravelAds is a new advertising program that gives your hotel access to premium placement within search results on Expedia and Hotels.com. Similar to traditional search engines, you set your price-per-click and only pay when a customer clicks on your ad. This pay-per-click auction model is great for any budget and delivers your targeted message to a qualified customer at the most influential time. -
- Hotels.com operates 73 local country sites, throughout North and South America, Europe, the Middle East and the Asia-Pacific region. Egencia, the fifth largest corporate travel management company in the world, has local-language sites in 24 countries worldwide. Localize version of expedia websites more
- Travelocity 26 global sites global sites: IgoUgo® Cheap To Travel holiday autos® lastminute.com World Choice Travel® Zuji Problem Web technology trend to be cheap So, traditional travel agency offer cheap room on their own website Same customer No inventory product for Expedia Ex Intercontinental Hotel group that has 3500 hotels deal with Travelocity EX Low cost airline want to sell directly to customer because it has low margin Raises marketing cost
- Travelocity 26 global sites global sites: IgoUgo® Cheap To Travel holiday autos® lastminute.com World Choice Travel® Zuji Problem Web technology trend to be cheap So, traditional travel agency offer cheap room on their own website Same customer No inventory product for Expedia Ex Intercontinental Hotel group that has 3500 hotels deal with Travelocity EX Low cost airline want to sell directly to customer because it has low margin Raises marketing cost
- Support infrastructure combine of outsource and in-house call center
- มีสองกราฟ travel market กับ online booking
- Expedia น่าจะมีช่องทาง ให้ลูกค้าที่ใช้บริการเข้ามา post ความคิดเห็น trip การเที่ยวของเค้า คล้าย webboard หรืออาจจะเป็นช่องทางอื่นพวก social network ต่างๆ เช่น facebook ซึ่งเป็นข้อดีกับทุกฝ่าย 1) ช่องทางให้ลูกค้าเข้ามา feedback 2) ช่องทางสำหรับลูกค้ารายอื่น เพื่อเป็นข้อมูลช่วยตัดสินใจ 3) ช่องทางให้ expedia ควบคุมสถานการณ์ได้ เช่น ถ้าลูกค้าไม่พอใจแล้วมา Post ทาง expedia จะได้ใช้ช่องทางนี้ในการทำความเข้าใจได้ด้วย