IndiGo is a private, low-cost airline based in India that was founded in 2006. It has grown rapidly to become the largest airline in India by market share. IndiGo focuses on operational efficiencies through strategies like only operating new Airbus A320 aircraft and offering low, consistent fares. This focus on a low-cost model has helped IndiGo become profitable for five consecutive years while other Indian airlines struggled. IndiGo's adherence to its low-cost strategies and emphasis on punctuality have been key to its success in the Indian airline industry.

1. INDIGO
AVIATION SERVICES

2. BASIC INTRODUCTION
 IndiGo was set up in early 2006 by Rahul Bhatia of Inter Globe Enterprises
and Rakesh S Gangwal
 IndiGo is a private, low-cost carrier based in Gurgaon, Haryana, India.
 The airline started operations in August 2006 and currently is the largest
airline in India by market share.
 The airline is also one of the fastest growing airlines in the world.

3.  Better understanding of the target market
Management
 Operational Efficiencies
PHILOSOPHY

4. REVENUE GENERATION
 more than six fold increase in profit to Rs. 787 crore for 2012-13,the low-fare
airline’s fifth consecutive profitable year.
 Revenue rose 65.4% to Rs.9,458 crore, according to data submitted to the
Directorate General of Civil Aviation.
 According to the latest report by Centre for Asia Pacific Aviation (CAPA), the
airline industry lost an estimated $1.65 billion on revenues of $9.5 billion,
but IndiGo was exceptional with an estimated $100-110 million profit on
revenue of $1.5-1.6 billion.

5. UNIQUE SELLING PROPENSITY
 One type of airplane - brand-new Airbus A320s
 One type of fare - low
 One type of customer service - professional
 One way to deal with delays and cancellations - honestly
 Indigo believe that it can offer the lowest fares by staying
focused, which keeps their costs down without cutting corners
or compromising on things that matter.
IndiGo's strong adherence to a low-cost model, buying only one type of aircraft
and keeping operational costs as low as possible along with an emphasis on
punctuality are said to be some of the reasons for its success even when the
airline industry in India was going through a bad patch.

6. ACHIEVEMENTS
COMMENCED OPERATIONS ON 4 AUGUST 2006
February 2012, IndiGo replaced Kingfisher as the second largest airline
in India in terms of market share.
On 17 August 2012, IndiGo became the largest airline in India in terms
of market share (27%)which is more than one-fourth of total market share
of all the Indian airlines combined
In January 2013, the Centre for Asia Pacific Aviation announced that,
IndiGo was the second fastest growing low-cost carrier in the continent
In August 2013, the Centre for Asia Pacific Aviation ranked IndiGo
amongst the 10 biggest low-cost carriers in the world.

7. NEWS BUZZ IN TOWN
14th July’14: IndiGo to add 12 new flights in it's domestic network
16th July’14: IndiGo picks six banks for IPO of up to $400 mn
26th June’14: Indigo flight in windshield crack scare
28th June’14: Airlines in fare war again: SpiceJet, IndiGo roll out
discounts for the peak travel season.

8. A TOKEN OF THANKS!!!!
Ms. CHARU TAKKAR Mr. kushagr jain
Ms. Shikha singh Mr. ankit misra
Ms. Arushi duggal
Mr. prateek sharma
Mr. Shashank jain