Discover the 10 key figures that will make you love Influence Marketing ! Learn more here => www.influence4you.fr #1 : 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement...

1. Key figures
that will make you love
Influence Marketing#10

2. 92% of consumers trust an influencer more than an
advertisement or traditional celebrity endorsement
(Forbes / Musefind – Influence4you)
#1

3. 47% of customers are using Adblock technology
(Forbes – Influence4you)
#2

4. #3
Only 14% of people can remember when they last saw
an ad and what it promoted. The power is shifting to the
influencers – real people with real opinions
(Influence4you)

5. 75% of followers have purchased after an influencer
recommendation
(CISION)
#4

6. #5
(* Opinion Way 2016 ** Médiamétrie 2017 – Influence4you)
Smartphone 3h46*
Computers 3h08*
TV 1h35*
TV 3h52**
16/24
Average
French
population
« A massive shift in Device usage »

7. #6
(Médiamétrie 2017 – Influence4you)
How confident are you with the various messages /
advertising formats ?
Recommandations by the people I know : 80%
Customer reviews on the websites : 63%
TV ads : 46%
Banners on a website : 27%

8. #7
(Linqia 2017 – Influence4you)
94 % of marketers who have collaborated with
influencers think that it is a very efficient strategy

9. #8
(Reuters 2017 – Influence4you)
28% of 18-24s say social media are their main source
of news – more than television (24%) for the first time.

10. #9
(Tomoson 2015 Survey)
Businesses are making $6.50 for every $1 spent on
influencer marketing

11. #10
(TapInfluence study with Nielsen Catalina Solutions, 2016)
Influencer marketing content delivers 11X higher ROI
than traditional forms of digital marketing.

12. Thank you for watching !
Learn more here :
www.influence4brands.com