Kwabena Oppon-Kusi uses a case study of Campground Brand (Gomoa Wonderland), to quickly look at how young brands and businesses can grow and thrive organically in five simple steps. The steps talk about audience segmentation, Product development, and trials, as wells as the use of Word-of-Mouth and User-generated content. Young brands and seasoned marketers can learn a thing or two about building strong brand equity before scaling too fast.