Our media product uses and develops several conventions of real music videos. We shot performance footage at a studio and outdoor stage to give viewers a personal glimpse into the artist's music-making, similar to YouTube remix videos. Rapid cuts, genre-related visuals, and medium close-ups create a "star image" of the singers and give the video an authentic DIY feel suited to our target audience. The minimal storyline and visuals that imply flashbacks challenge conventions by keeping the narrative loose and not fully clear.

1. IN WHAT WAYS DOES YOUR MEDIA
PRODUCT USE, DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS OF REAL
MEDIA PRODUCTS?

2. The use of the “behind the scene” studio location to show the artists are
usually used in freestyle videos on the internet or remix or cover videos,
these locations are recognisable with artists very into their music and it’s a
personal window into the making to the music we listen to, it is also linked
into the internet (2.0) generation where YouTube is the main site used for
music consumption.

3. The use of other locations such as the park and outdoor stage was a sort of
documentation as well as a performance as we are with the artist just sort of
hanging out and getting a performance.

4. We used Andrew Godwins music video theory specifically to construct
elements for our music video along with genre conventions. Rapid cuts and
genre related visuals compliment the music and amplifies the music and
performance shots amplifying the lyrics through performance shots showing
medium close ups of our “stars” creating a sort of “a star image”, giving the
video an iconic, low budget, “do it yourself” feel that can relate directly to
our target audience. We decided to not use any intertextual references since
the track is a throwback in itself with modern artists lending vocals.

5. We used performance shots dominantly to create a star image of both
actors/singers, as well as adding a slight voyeuristic touch it is also
another convention we have decided to include in our video. The minimal
storyline and visuals are challenging the conventions in a sense that the
story line and visuals are meant to be a fast and not 100% clear, just
glimpses to imply the idea of a flashback or memories flashing on screen
to give a loose narrative as the song itself has a loose narrative to its
lyrics.

6. Editing techniques are inspired by me looking at dubstep video “shot
yourself in the foot again” by Example and Skream. The cuts are on beat
with the music and compliment the melodic bass. Our editing technique
uses the cuts in the same way but superimposing two images to give a
better sense of disorientation and a flashback quality where you are not
quite sure what you are focusing on rather than showing a full on
narrative.
1:15 2:15
To compare our video to another music video skip to the time frames given
in the next slide