New and updated deck! Featuring the five technology trends completely changing consumer behavior. This includes everything from email marketing, personalization, Uber, Airbnb, Sharing Economy, moments matter, customer lifecycle marketing, leveraging your owned audience, the power of Amazon and growth of mobile technology. Everything is changing the way consumers behave.
1. Moments Matter
2. Connected Consumer
3. Owned Audiences
4. Collaborative Economy
5. Humanizing Automation
2. @kyleplacy
What do I do?
I am a marketer.
I’ve written 3 books.
Head of Marketing Strategy
OpenView Venture Partners
Previously at
ExactTarget & Salesforce
http://openview.vc/WIS_Travel
17. @kyleplacy
Photo by lzf, iStock Photo
Photo by lzf, iStock Photo
1 in 5
searches on
Google are
related to
location.
(Google Data, Global, March 2014)
38. @kyleplacy
Photo by lzf, iStock Photo
Photo by lzf, iStock Photo
1 in 5
searches on
Google are
related to
location.
(Google Data, Global, March 2014)
47. @kyleplacy
Jeremian Owyang - Crowd Companies
“The people formerly called consumers are now getting
what they need from each other, rather than from
traditional institutions. Instead of buying new things,
people are sharing products with each other in an
emerging societal shift called the Sharing Economy.”
48. @kyleplacy
Jeremian Owyang - Crowd Companies
“These Empowered Individuals are beginning to
function like hotels, taxis, farms, restaurants,
manufacturers and other traditional business models.
The crowd is becoming a company unto itself - it’s
backed by powerful technologies, like social networks
and mobile devices, and it is self-organizing.”
63. @kyleplacy
FastCompany
“The company is believed to be in the
process of raising a war chest of close to
$1 billion — with about half of that
secured. We’ve heard that Airbnb has
been courted by investors out of Asia, as
well as larger private-equity groups.”
65. @kyleplacy
For every 1 percent increase in the
number of Airbnb bookings, there
is a .05 percent decrease in hotel
revenue.
Study by Boston University 2013
66. @kyleplacy
• Airbnb generated $632 million in economic activity in New York in one
year
• Airbnb visitors stay on average 6.4 nights (compared to 3.9 for hotel
guests) and spend $880 at NYC businesses (compared to $690 for
average New York visitors)
• 82% of Airbnb listings in New York are outside of the main tourist area of
midtown Manhattan, and the average Airbnb guest spends $740 in the
neighborhood where she stays
• In one year, Airbnb generated $104 million in New York City economic
activity outside Manhattan
71. @kyleplacy
Percent of Marketers Rating Cross-Functional
Relationships as Absolutely Critical/Very Important
86%
Head of
Sales
CEO
Head of
Product
COO CFO
78% 70% 67% 56% 37%
CIO
Source : Salesforce Marketing Cloud
78. @kyleplacy
What do I do?
I am a marketer.
I’ve written 3 books.
Head of Marketing Strategy
OpenView Venture Partners
Previously at
ExactTarget & Salesforce
http://openview.vc/WIS_Travel
Notes de l'éditeur
Last mile project – how do you innovate around the delivery point.
Last mile project – how do you innovate around the delivery point.
Google and Waze have already started to share data (May 2014), in addition, Google is rolling out retail delivery with Shopping Express, and also has self-driving cars.
Uber enables P2P transportation –largest investor is Google $258m
Apps can pass a destination address to the Uber app, display pickup times, provide fare estimates, access trip history and more.
Counting beds on offer, airbnb is already the fifth-largest hotelier in the world, with unparalleled global reach.
Has a presence in nearly every country on earth
Median price of a hotel vs cost of an Airbnb apartment
So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing.
Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing.
Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing.
Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing.
Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing.
Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.
So where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing.
Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.