The Future of Online Communication is Here in Real Estate

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Kyle Lacy

Business Technologie

What are we going to talk
about?

• What Makes YOU Different
• Technology and Change
• Social Commerce

225,460
25-55 year old college
graduates within 10 miles of
Indianapolis, IN

103,280
28-48 within 25 miles of
Fort Wayne, IN

88,440
37-64 within 10 miles of
South Bend, IN

However...
there is a problem
with statistics
and trends

We forget that the shift is
to the consumer

The public can go to the
MLS for listings

“Real estate is a cult of
personality and what
people want to know is do
they like you?”

“And trust you with one of
the biggest investments
they will ever make.”
-Jane Daly-

Starting to Capture
• Current Customer Lists
• Individuals in the Social Media Sphere
• Mailing Lists
• Facebook Ads
• Twitter Distribution

Capturing is about
engagement with people

Loyalty is not about them
being loyal to you...

It is about listening for the content THEY
want to...

hear, consume, and
remember.

Facebook Ad Tips
• Change your ads frequently
• Make your images compelling
• Pause ads when you see a 25% decline in
CTR (click through rate)
• Go as niche as possible
• TEST. TEST. TEST. TEST. TEST. TEST.

Educate the people on
what you offer, how and
why

Stories give us context
and context helps us
understand things

Compel to opt-in and JOIN
the community or resource
center

They first need to be
involved in the process

Allow new and past
customers to share their
experience working
with you

Measurement
• Fan Count
• Bit.ly (tracking links)
• Coupon Code
• Event Attendance
• Email Distribution
• Phone Calls
• Traffic to Website

Connect With Me

• Blog: http://www.kylelacy.com
• Twitter: @kyleplacy
• Email: kyle@getbrandswag.com
• Phone: 1-765-610-5965

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The Future of Online Communication is Here in Real Estate

3. yourmindframe.com

5. www.kylelacy.com @kyleplacy

6. Slideshare Link

8. What are we going to talk about? • What Makes YOU Different • Technology and Change • Social Commerce

9. 225,460 25-55 year old college graduates within 10 miles of Indianapolis, IN

10. 1,833,880 28-64 who live in Indiana

11. 103,280 28-48 within 25 miles of Fort Wayne, IN

12. 88,440 37-64 within 10 miles of South Bend, IN

13. 700M Users on Facebook

14. 300,000 New Twitter Accounts Every Day

15. 70M Tweets Sent a Day

16. However... there is a problem with statistics and trends

17.

18.

19. We focus everything on brand awareness from benches and billboards to direct mail and event marketing

20. We forget that the shift is to the consumer

21. It is about WHO instead of how many

22. The public can go to the MLS for listings

23. They can’t go to MLS to build trust in your brand

24.

25. “Real estate is a cult of personality and what people want to know is do they like you?”

26. “And trust you with one of the biggest investments they will ever make.” -Jane Daly-

27.

28.

29.

30.

31.

32.

33.

34.

35.

36.

37.

38.

39.

40.

41.

42.

43.

44.

45.

46. 2012

47.

48.

49.

50.

51.

52.

53.

54.

55. Starting to Capture • Current Customer Lists • Individuals in the Social Media Sphere • Mailing Lists • Facebook Ads • Twitter Distribution

56. Capturing is about engagement with people

57. Loyalty is not about them being loyal to you...

58. It is about listening for the content THEY want to... hear, consume, and remember.

59.

60.

61.

62.

63. Facebook Ads

64.

65.

66.

67.

68.

69. Facebook Ad Tips • Change your ads frequently • Make your images compelling • Pause ads when you see a 25% decline in CTR (click through rate) • Go as niche as possible • TEST. TEST. TEST. TEST. TEST. TEST.

70.

71. Educate the people on what you offer, how and why

72.

73.

74.

75. Stories give us context and context helps us understand things

76. Stories inspire more people to action

77. Story Telling Tips

78.

79.

80.

81.

82. Compel to opt-in and JOIN the community or resource center

83.

84.

85.

86. They first need to be involved in the process

87.

88. Allow new and past customers to share their experience working with you

89. Creating personal brand advocates is just as important as creating brand awareness

90.

91.

92. Measurement • Fan Count • Bit.ly (tracking links) • Coupon Code • Event Attendance • Email Distribution • Phone Calls • Traffic to Website

93. Connect With Me • Blog: http://www.kylelacy.com • Twitter: @kyleplacy • Email: kyle@getbrandswag.com • Phone: 1-765-610-5965