The Future of Online Communication is Here in Real Estate
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Kyle LacySuivre
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The Future of Online Communication is Here in Real Estate
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Kyle LacySuivre
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The Future of Online Communication is Here in Real Estate
- yourmindframe.com
- www.kylelacy.com @kyleplacy
- Slideshare Link
- What are we going to talk about? • What Makes YOU Different • Technology and Change • Social Commerce
- 225,460 25-55 year old college graduates within 10 miles of Indianapolis, IN
- 1,833,880 28-64 who live in Indiana
- 103,280 28-48 within 25 miles of Fort Wayne, IN
- 88,440 37-64 within 10 miles of South Bend, IN
- 700M Users on Facebook
- 300,000 New Twitter Accounts Every Day
- 70M Tweets Sent a Day
- However... there is a problem with statistics and trends
- We focus everything on brand awareness from benches and billboards to direct mail and event marketing
- We forget that the shift is to the consumer
- It is about WHO instead of how many
- The public can go to the MLS for listings
- They can’t go to MLS to build trust in your brand
- “Real estate is a cult of personality and what people want to know is do they like you?”
- “And trust you with one of the biggest investments they will ever make.” -Jane Daly-
- 2012
- Starting to Capture • Current Customer Lists • Individuals in the Social Media Sphere • Mailing Lists • Facebook Ads • Twitter Distribution
- Capturing is about engagement with people
- Loyalty is not about them being loyal to you...
- It is about listening for the content THEY want to... hear, consume, and remember.
- Facebook Ads
- Facebook Ad Tips • Change your ads frequently • Make your images compelling • Pause ads when you see a 25% decline in CTR (click through rate) • Go as niche as possible • TEST. TEST. TEST. TEST. TEST. TEST.
- Educate the people on what you offer, how and why
- Stories give us context and context helps us understand things
- Stories inspire more people to action
- Story Telling Tips
- Compel to opt-in and JOIN the community or resource center
- They first need to be involved in the process
- Allow new and past customers to share their experience working with you
- Creating personal brand advocates is just as important as creating brand awareness
- Measurement • Fan Count • Bit.ly (tracking links) • Coupon Code • Event Attendance • Email Distribution • Phone Calls • Traffic to Website
- Connect With Me • Blog: http://www.kylelacy.com • Twitter: @kyleplacy • Email: kyle@getbrandswag.com • Phone: 1-765-610-5965