Upon introduction to our newest client, this booklet was created with the goal of capturing the essence of the brand for future reference. Much of the copy originated from my group's inventive copywriter.

1. t
BRAND BOOK
ESCAPE THE SPACE
2015-2016

2. 07
08–10
CONTENTS
ABOUT
The Company So that You Can Remem-
ber it
TYPOGRAPHY
DIN Alternate
LOGO IDENTITY
Final Logo
COLORS COLORS
Breakdown w/ Tints
MERCHANDISING
T-Shirt Design
04–05
03
06

3. ABOUT
A new, creative form of local entertainment
testing the intellect and team-working abili-
ties of any and all that dare attempt
Focusing on cognitive skills, Escape The
Space challenges teams to work together to
solve the puzzle and escape the space
03

4. yt t
DINAlternate
TYPOGRAPHYTYPOGRAPHY

5. t
DIN alternate exemplifies the innovative
structure of this blossoming company by
combining a technical look with sleek, fluent
curves. The combination of technical exper-
tise, meticulous planning, and the creative
flow of the organization coincides with the
company’s structure and mission
05

6. rt
LOGO IDENTITY
06
LOGO
The combination of striking complementary colors
and the arrow represent an exciting, innovative
company, perfectly poised for bold direction and
growth in the local business marketplace

7. BRAND COLORS
BLACK
FOR WEB
R: 35 G: 31 B: 32
FOR PRINT
C: 0 M: 0 Y: 0 K: 100
WHITE
FOR WEB
R: 255 G: 255 B: 255
FOR PRINT
C: 0 M: 0 Y: 0 K: 0
YELLOW
FOR WEB
R: 255 G: 241 B: 0
FOR PRINT
C: 4 M: 0 Y: 94 K: 0
Electric, high ener-
gy atmosphere that
the engaging staff
and participants
exploit to handle
the next challenge
Mystery and un-
certainty that every
challenge holds for
each person in the
space
Fresh, new form of
entertainment en-
lightening Athens

8. SHIRT08

9. ESCAPE THE SPACE
Athens, GA ESC
APETHE SPACE
Athens, GA
ESCAPE THE SPACE
Athens, GA
ESCAPE THE SPACE
Athens, GA

10. ESCAPE THE SPACE
Athens, GA
ESCAPE THE SPACE
Athens, GA
ESCAPE THE SPACE
Athens, GA

11. FIN FOR NOW