CIA Plans Book Final

Innovate Your Future
Montana Crawford, Lakyn Parks,
Kyle Perdue, Thea Robinson
December 8, 2016
Radford University

Table of Contents
Situation Analysis
Executive Summary
Research
SWOT Analysis
SWOT Insights
Survey Insights
Key Insights
Unique Selling Proposition
Target Markets
VALS
Target Market Personas
Target Insights: Innovators and Thinkers
Target Insights: Believers and Achievers
Brand Positioning
The Big Idea
Creative Brief
Communication Goals and Objectives: Students
Communications Goals and Objectives: Business Owners
Creative Strategy
Print Adverising: Full Size Ad
Print Advertising: Landscape Full Size Ad
Radio Advertising: Radio Spot
Print Advertising: Direct Mail
Print Advertising: Brochures
Digital Media: Social Media
Print Advertising: Testimonals
Appearl: Short Sleeve T-Shirt
Gurellia Marketing: Stickers, Koozies, and Window Clings
Media Strategy and Limitations
Advertising and Media Budget
Campaign Schedule
Campaign Evaluation
Meet the Team
Citations
1
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2
3
4
5
6
6
7
8-9
10
11
12
13
13
14-15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33

Executive Summary
Situation Analysis
Situation Analysis and Executive Summary
Fortem Agency has developed an advertising
strategy that will raise awareness and develop
interest in Radford Universitiy’s Center of In-
novation and Analytics (CIA). The develop-
ment of this campaign involved primary and
secondary research. The agency used this re-
search to understand the centers competition.
The data that was collected provides insights
and attributes of the various other centers.
After all of data was collected and analyzed
Fortem Agency feels that it can provide a well
rounded campaign that will involve creative
tactics. The creative tactics will involve tradi-
tional and non-traditional media along with
a large digital media campaign.
In 1910, the Virginia General Assembly established Radford State Teacher’s
College. Dr. John Preston McConnell was appointed as the first president
of Radford State Teacher’s College. In the 1970’s Radford starts accepting
men to the university as will as the fourth president of the school who was
Dr. Donald Dedmon. At the end of the 1970s, Radford College was renamed
Radford University. In 2005, Radford University welcomed their first female
president Penelope W. Kyle. In 2016, Radford welcomed their seventh pres-
ident Brian O. Hemphill.
Radford University is the home to the College of Business and Economics
(COBE), which was founded in 1978. The College of Business and Eco-
nomics offers undergraduate education as well as a Masters of Business
Administration. In 2012, the College of Business and Economics moved into
their new building $44 million LEED Gold Certified Building; which is known
known as Kyle Hall. It is the home to a mock stocking trading room, numer-
ous breakout rooms, computer labs, lecture halls, banquet hall, and the
Center for Innovation and Analytics.
On September 23, 2016, Radford University’s College of Business and
Economics (COBE), opened the new Center for Innovation and Analytics.
The center is co-directed by two Radford University faculty from the College
of Business and Economics. Dr. Steve Childers is the Director of Innova-
tion and a Professor of Management. Dr. Childers has experience with both
domestic and international firms. Dr. Wil Stanton is the Director of Analyt-
ics and a Professor of Marketing. Dr. Stanton holds a doctoratal degree in
decision science with an emphasis on applied statistics and decision making
along with a minor in marketing research. The center is founded around two
main pillars, Innovation and Analytics.
1

Research
Research
Methods
Fortem Agency used secondary research to
understand the client situation. The College of
Business and Economics Strategic Plan was a
the primary secondary research. After analyz-
ing this document, external research was com-
pleted. This was various competing centers of
Innovation or Analytics. Other research includ-
ed Radford University’s website. Google was
the primary search engine.
Research Objectives:
<< Establish the target market for the Cen-
ter for Innovation and Analytics.
<< Identify primary competition for the
pillar of Innovation.
<< Identify primary competition for the
pillar of Analytics.
<< Determine the unique attributes that
the Center for Innovation and Analytics
offer.
<< Analyze data to better understand the
target market.
<< Analyze data to be able to implement an
advertising campaign.
<< Develop an advertising campign to
increase awareness of the Center for
Innovation and Analytics.
2

SWOT Analysis
Strengths Weaknesses Opportunities Threats
RADFORD UNIVERSITY
- Offer different
programs
- Programs attractive to
a range of students
- Doesn’t offer help
- There is no search bar
- Offer specific programs
for students
- Live Twitter feed
connected to site
- Can contact center
through their social
media on Twitter or
Facebook
- Advisory Board for the
center is made up of
well know executives
- Works with fortune 500
companies
- Doesn’t offer different
points of view
- Mission statement
mentions all three pillars
- Offers information on
events and research
- Shows how analytics
work through social
media like YouTube
- Site offers all contact
infromation
- Site hasn’t been
recently updated
- Articles are not current
- Center holds competi-
tions and programs for
students
- Holds competition for
students to get hand-on
experience
-Offer a lot of opportu-
nities to network with
professionals
- Has a tab just for wom-
en on their site
- Website focuses
mainly on business
- Center has multiple au-
thors (business, history,
and chemistry profes-
sors)
- Qualifications from
authors of site
- No contact information
College of Business and
Economics
what the center can do
for the students
what employers look for
- Doesn’t connect with
students on social media
- Provides success
stories
- Provides a list of Rad-
ford alumni who works in
the field
- Center doesn’t have
social media accounts
SWOT Analysis 4

SWOT Insights
<< Develop various social media accounts.
<< Captialize that the center specilaizes in both Innovation and
Analytics.
<< Create competitions for the Center of Innovation and
Analytics.
<< Offer networking events with professionals in various
industries.
SWOT Insights4

Survey Insights
<< Almost 85% of Radford students took our survey had never heard of the Center
for Innovation and Analytics.
<< Out of the 41 students that we surveyed 95.12% had never visited the Center,
this number went up from students that had said they had heard of the Center.
<< The programs that Radford University students said that they would like to
certified in are programs that the Center offers like Microsoft, Google Analytics and
Excel.
<< When asked the question “When would you be more likely to use the center?”
students that answered the question said they would perfer to use it in their under-
graduate careers.
<< The survey listed the different programs and offerings like workshops, internships
and co-op, and credit and non credit classes that the center had and students said
that they would be inclined to take all of them almost equally.
<< Some popular majors that participated in this survey were Criminal Justice, Psy-
chology, Athletic Training, Finance and Nursing. So other then College of Business
and Economics students, other students believed that the center could benefit
them also.
Survey Insights 5

Key Insights
Unique Selling Proposition
The Center has a vision of being “a Premier Center for Innovation and Analytics with a strong
focus on student learning and faculty involvement in solving real-life business problems in
active collaboration with industry partners”. Some offerings that may appeal to all majors are
seminars, workshops, lectures, and active learning opportunities. Students of business majors
as well as other majors may find such offerings helpful in future careers. The Center will also
be offering information to and possibly working with Alumi, Corporate Recruiters, and Members
of Industry to provide information and possible job opportunities to CIA memebers. With the
Center for Innovation and Analytics many needs of students and potential employers can be
met.
<< Create social media accounts for the
<< Highlight membership and programs
that the center offers.
<< Connect secondary target with
primary target.
Key Insights and Unique Selling Proposition6

Target Markets
The center’s primary targets would be current Radford University students from
all the colleges. Among this primary target group, there would be two different
segments. The first one would be current students in the College of Business and
Economics. These would be primary targets because in their future careers they
would be able to benefit most. These students were the most likely to be in the
same building as the Center for Innovation and Analytics so the place utility would
be most helpful. The second segment would be just other students in other col-
leges and programs. These students would be targeted because knowing basic
Microsoft office skill would be helpful in any field. Even though these students do
not have as easy access to Kyle hall as business students, our promotions would
therefore need to engage theses tudents and the whole campus. These students
are ready to make the most out of their Radford experience by getting ahead of
their marketable skills.
Fortem agency really wanted to know our targets inside out, so we created a sur-
vey that was distributed to the Radford University community. Our results showed
us that most Radford University students have not heard about The Center for In-
novation and Analytics but would love the be able to take some classes and have
certifications in areas like Microsoft and Google/Web analytics. Other feedback
that was given was that even though some students had heard of the Center they
Secondary Market
Our secondary target market will be small business owners
in the Radford University area. Fortem chose small business
owners becasue Radford students can help improve local
businesses and simultaneously gain real world experiance
This will create a network between students and profession-
als in the industry. With the Center of Innovation and An-
alytics offering memberships to students that can help gain
mentorships opprotunaties with prospective industry profes-
sionals.
Target Markets 7

8
VALS
Assesment Model
Innovators
Innovation drives the innovators as they
are pushing boundaries. Innovators are
doing things now to make their future
better, this entails getting involved with
the Center for Innovation and Analyt-
ics to gain certification for their future
career. Innovators understand that if
they want to do well in life they need to
exceed at school along with have well
balanced extrecurucular activaties.
Thinkers
Thinkers are more rational and skeptical
of advertising. They really have to weigh
the benefits and then they can make a
decision. When we advertise we need
to really give facts and use testimonials
of students who are using or have used
the center.
Achievers
They are more into what others thin
and what everyone else is doing. for
this we would use a bandwagon ap-
peal. Achievers are people who accept
the status quo and do not try to step
Thinkers
VALS (Values and Lifestyles)
is a proprietary research
methodology used for psy-
chographic market segmenta-
tion. Market segmentation is
designed to guide companies
in tailoring their products and
services in order to appeal to
their target market.
VALS

They are more into what others thin
and what everyone else is doing. for
this we would use a bandwagon ap-
peal. Achievers are people who accept
the status quo and do not try to step
out of it. if others are doing it they will
follow.
Believers
They are persuaded easily by advertis-
ing and by others. Believers are in to
watching TV and storylines. Believers
are more of just going with the flow peo-
ple. They need to have a clear descrip-
They are persuaded easily by advertis-
ing and by others. Believers are in to
watching TV and storylines. Believers
are more of just going with the flow peo-
ple. They need to have a clear descrip-
tion of what the product is. As long as it
works for someone else it will work for
them or they will at lease try it.
Positioning
Innovate Your Future! This slogan for
the Center for Innovation and Analytics
offers major selling propositions that
will aid the Center in its endeavors. The
Achievers Believers Media Usage
Younger targets are social media
inclined. They are use to everything
that is their in the next minute. They
are highly involved with their friends
on their prospective medias. The so-
cial medias that they use the most are
Facebook, Twitter, Snapchat, Insta-
gram, and Linkedin.
Older targets are knowledgeable
about digital medias, however they
prefer traditional medias. Tradition-
als medias are radio ads, direct mail,
print ads. They know about social
media but they don’t frequently use
them.
VALS and Media Usage 9

Target Market Personas
Innovative Ian
Ian is a current Radford University junior who is a Media Studies major with a
concentration in Advertising and a minor in Marketing. He has started his ap-
plication for membership into the center, he has more of a creative brain so he
feels the center will not be able to help as much as it can. Ian knows that the
center can really help him in the job market to become more marketable and a
well-rounded employee. Ian did not know about the center until he was nearing
compleation of his minor, but the center offers certifications that will help him in
the future. He is ready to jump into something new and be creative.
Analytical Amber
Amber is a college sophomore just starting her major in Marketing within the College
of Business and Economics at Radford University. After taking some of her classes
for marketing she realized that to be competitive when getting out in the job market
that means taking credit and non-credit classes for certification in programs like Ex-
cel, which the Center for Innovation and Analytics offers. When talking to one of her
professors after class one day she learns about the Center and what it has to offer.
Amber thinks it will be useful to her but she still needs to be reassured that the Center
can deliver promised services. Amber needs to see consistent advertising promoting
the same message of what the Center can do for her and what it offers. Amber is not
one just to refer to advertisements so she want to hear from people her age, profes-
sors, and alumni that talk about how the Center has helped them in their professional
carrers.
Target Market Personas10

Target Insights
Innovators
Are always taking in information
Are confident enough to experiment
Make the highest number of financial transactions
Are skeptial about advertising
Have international exposure
Are future oriented
Are self-directed consumers
Believe science and R&D are credible
Are most receptive to new ideas and technologies
Enjoys the challenge of problem solving
Have the widest variety of interest and activities
Thinkers
Have “ought” and “should” benchmarks for social conduct
Have a tendency toward analysis paralysis
Plan, research and consider before they act
Enjoy a historical perspective
Are financially established
Are not influenced by what’s hot
Use technology in functional ways
Prefer traditional intellectual pursuits
Buy proven products
Target Insights: Innovators and Thinkers 11

AchieversBelievers
Believe in basic rights and wrongs to lead a good life
Rely on spirituality and faith to provide inspriation
Want friendly communities
Watch TV and read romance novels to find an escape
Want to know where things stand; have no tolerance for ambiguity
Are not looking to change society
Find advertising a legitmate sources of information
Value constancy and stability (can appear to be loyal)
Have strong me-too fashion attitudes
Have a “me first, my family first” attitude
Believe money is the source of authority
Are committed to family and job
Are fully scheduled
Are goal oriented
Are hardworking
Are moderate
Act as anchors of the status quo
Are peer conscious
Are private
Are professionals
Valuse technology that provides a productivity boost
Target Insights: Believers and Achievers12

Brand Positioning
Innovate Your Future
The Big Idea
Innovate Your Future! This slogan for the Center for Innovation and Analytics offers major
selling propositions that will aid the Center in its endeavors. The first is that Innovate your
Future gives the target market and later customers at the CIA the feeling of empowerment
and owning their future. This sense of empowerment they feel when thinking about the CIA
will create a positive response to the center through Pavlovian conditioning. Secondly, the
word Innovate helps to conjure up an image and expectation of what a customer at the CIA
would be able to gain from working with the center. One of the communication goals for
this campaign was to offer a consistent message. The big idea of Innovate Your Future of-
fers a consistent slogan to go with the CIA’s mission statement. By directly offering a clear
slogan that showcases what the CIA advertising mediums will be able to offer a clear and
consistent message that will enable people to fully understand the offerings and ideals of
the Center for Innovation and Analytics.
Brand Positioning and The Big Idea
The Center for Innovation and Analytics goes hand-in-hand with the College of Business
and Economics mission “to provide an active learning environment that develops analyt-
ical and innovative business professionals for a dynamic global economy”. The Center is
focused on two main pillars. The pillars are Innovation and Analytics.
The first pillar is Innovation and the CIA wishes to accomplish through this pillar is to be-
come the “go-to” resource for innovation and value creation.The CIA plans on doing so by
bringing together capable and cevoted faculty, an innovative and technology-rich environ-
ment, and a strong analytics capability.
The second pillar is Analytics which will focus on postive contributions analytics can have
in fact-based decison making and provide the opportunity for practial application that will
enrich research, teaching, and learning. This pillar will help students get into analytically
focused internships.
13

Creative Brief
The Center for Innovation and Analytics offers
benefits to students on campus that no other center
does on campus.
Gain more awareness of the center with students
on campus that are not just majors in the College of
Business and Economics. By doing this the cen-
ter can gain a wide aray of students from different
backgrounds and majors across campus. You can
have students that think more creative or analyt-
ical working hand-in-hand. They will also be able
to work with professionals and see what they are
struggling with in the current world.
Opportunities
Have the target market participate in events that
can benefit them in the future. Create a conversa-
tion between professionals and students.
Once the CIA is known to the primary market it will
create an awareness about the benefits it has to
offer. The CIA teaches students lifelong skills and
processes by which they can turn data and infor-
mation into innovative ideas that optimize business
decisions. The center will assist in securing student
access to industry workshops, seminars and con-
ferences, internship and co-op opportunities and an
independent study-style scholars program.
Proposition
Brand Personality
Reason to Believe
Creative Brief 15

Communication Goals and Objectives:
Goals, Objectives,
and Strategy
Tactics
Increase the number of visits
to the Center for Innovation
and Analytics by 10% so
students can know where the
center is located and what it
has to offer.
Increase the CIA’s aware-
ness by 10% with Radford
students so they can become
aware of the center’s bene-
fits
Print Ads, Brochures,
and social media ac-
counts will advertise
events coming up in the
center.
Offer a consistant mes-
sage to the primary target
to create an image and
recognition for the center.
Print ads, bus advertise-
ments, participation at
club fairs, and radio ads
will increase the aware-
ness of the CIA.
All advertising for the center
will involve the CIA’s logo or
tag line to create a consis-
tant message.
Students
Communication Goals and Objectives: Students16

Communication Goals and Objectives:
Goals,Objectives,
andStrategy
Tactics
Business Owners
Increase the awareness of
the CIA by 15% with busi-
ness owners to let them
know about what the center
offers to current college stu-
dents.
Direct mail, print ads, and
radio advertising will increare
the awareness of the center
for business that are interest-
ed in joining the center.
Increase the visits by busi-
ness owners to the the cen-
ter by 15% to get a network
started between students
and professionals.
Social media, direct mail,
and print ads will promote
upcoming events where pro-
fessionals can attend to talk
with prospective students.
Communication Goals and Objectives: Business Owners 17

19
Print Advertising
Full Size Ad
This advertising is targeted toward the
students of the university. Its asking the
question “Where do you want to go?”
The answer is the Center for Innovation
and Analytics. The ad’s call of action is
the website. It also shows a persone
walking into the building where the cen-
ter is located.
Media
Print Ad
Distribution
Current Radford Students
Print Advertising: Full Size Ad

Print Advertising
Media
Print Ad
Distribution
Small Business
This advertising is targeted toward the small business owners. It has the
tagline that the center is using which is “Innovate Your Future”. The center
has their logo and website as well as all the social media that they are on.
This is so the business owners can look into the center.
Landscape Full Size Ad
Print Advertising: Landscape Full Size Ad20

Radio Advertising
Media
Radio Ads
Distribution
K92 and Q99
Radio Advertising: Radio Spot
SFX
Computer Typing and Clicking
Boy #1:
Oh man I’ve started to make my resume and I don’t
have much on it. I really need to start having more
useful skills.
Boy #2:
What kind of skills would you want?
Boy #1:
Just certifications in Microsoft, excel, Google analyt-
ics and some real world experience.
SFX:
Typing on the computer and mouse clicking
Boy #2:
Did you know you could get that right here? At the
Center for Innovation and Analytics. They offer
credit and non-credit classes for certifications in the
areas your are looking for and much more. Plus
they also have memberships available so you can
have a mentorship right here in Radford with a local
business owner.
Boy #1:
Oh man! I really need to check it out it sounds per-
fert for me and my future!
ANNCR:
The Center for Innovation and Analytics is open
Monday through Friday and is located in Kyle Hall
on the 2nd floor in room 231, The Center for Inno-
vation and Analytics. Innovate Your Future.
END
21

Print Advertising
Direct Mail
small business owner around the New Riv-
er Valley. It will inform them that the center
is open. It shows the businesses that they
offer a membership program that involves
two tiers.
Media
Direct Mail
Distribution
Business Owners
Print Advertising: Direct Mail22

Print Advertising
Media
Brochures
Distribution
Students and Businesses
This advertising is targeted toward students and businesses to show them
what the center has to offer. One of the big things that it is offering is a
membership. The brochures will offer all the information that the consum-
er will need to know about the center and why it is important to join.
Brochures
Print Advertising: Brochures
Outside Inside
23

Digital Advertising
Social Media
students and small businesses. We will
create awareness with creating social me-
dia accounts. The primary target is always
checking up on the latest news and events
on multiple social media sites. Also, busi-
nesses have their own medias that they
use to promote events.
Media
Facebook, Twitter, Instagram
Distribution
Digital Advertising: Social Media24

Print Advertising
Media
Testimonals
Distribution
Students
This advertising is targeted toward the primary target. The primary target
is a generation that likes to know how people benefit from things. The tes-
timonals will help with that to show what the student got out of the CIA and
how it is a vital center to the community of Radford University.
Testimonals
Print Advertising: Testimonals 25

Apparel
Media
T-Shirt
Distribution
This advertising is targeted toward students and businesses that have
a membership with the center. The t-shirt will provide awareness for the
center by showing who are members of the CIA on campus.
Short Sleeve T-Shirt
FrontBack
Appearl: Short Sleeve T-Shirt26

Gurellia Marketing
Stickers, Koozies, and Window Clings
This advertising is targeted toward the stu-
dents and small businesses. The center will
offer the stickers and koozies at the events
that it hosts and attends. Some of the events
will include club fairs and networking events.
Radford transit busses would house the Win-
dow Clings. The Radford Transit has 12 bus-
ses that run daily in the tri-city area to bring
awarness to area.
Media
Stickers, Koozies, and Window Clings
Distribution
Back
Front
Stickers
Gurellia Marketing: Stickers, Koozies, and Window Clings
Window Clings
27

Media Stategy
Objectives for reaching the target markets are based on a ten thousand dollar budget.
The methods that Fortem think will be the best are print, radio, social, and gurellia
marketing. In print we have developed full size ads, direct mail, and brochures. We
have also developed a radio ad that will be broadcast over the New River Valley. The
Center of Innovation and Analytics will also create free social media sites on Face-
book, Twitter, and Instagram. They will also use gurellia marketing with the following
elements of t-shirts, stickers, koozies, and window clings. Each part has a different
plan to make sure it is maximized to the greatest potential for the awarness for the
Limitations
$10,000 Budget
20% Contingency Fund
Media Strategy and Limitations28

Advertisement
Print
Full Size Print Advertising
Landscape Full Size Print Advertising
Direct Mail
Brochures
Testimonals
Radio
Digital
Gurellia
Radio Spot
Social Media
T-Shirts
Stickers
Koozies
Window Clings
Total
Phase I Phase II
$600
$600
$500
$800
$0
$400
$0
$1,500
$500
$375
$240
$5,515 $2,485
$0
$0
$1,000
$0
$0
$0
$300
$300
$285
$300
$300
29

Campaign Schedule
Full Size Print Advertising
Landscape Full Size Print Advertising
Direct Mail
Brochures
Testimonals
Radio Spots
Social Media
T-Shirts
Stickers
Koozies
Window Clings
Students
Businesses Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May Jun. Jul.
Campaign Schedule30

Campaign Evaluation
In evaluating the advertisng campaign the center would use a
survey or questionnaire asking students if they saw the adver-
tisements, what they thought of the advertisements, and if they
visited the Center for Innovation and Analytics. The evaluation will
consist of at least 100 surveys.
The questionnaire would start with two filter question. If the par-
ticpant answers “yes” to either question they would proceed to the
next question. The questions that would follow the filter questions
would be asked specific questions about the center. Then the
survey will go over the advertisements that were used in the cam-
paign. Each advertisment would be rated on how effective it was
in catching the attention of the participant.
To evaluate the questionaire, the responses would be entered into
SPSS or another similar program to calculate the results and get
percentages by running the appropriate tests. The questions that
have fill in the blank answers would have to be coded and added
to the rest of the results. From there it is all about interpreting the
results.
Another way to evaluate the advertisements would be to have
people go out and conduct a short interview with randomly select-
ed students or faculty/staff. These interviews would be a con-
densed version of the questionnaire where the people conduting
the interviews either take notes by hand or use an audio record-
ing device. The results would then be brought back and evaluat-
ed. They method could potentially be more time consuming and
harder to evaluate.
All evaluations would be for the Center for Innovation and Ana-
lytics use only and respondents would remain anonymous. Then
the center will decided which advertisements are working and
improve on those.
Campaign Evaluation 31

Meet the Team
Montana Crawford
Brand Management Specialist
Montana is a Senior at Radford Univer-
sity and is from The Plains, Virginia. She
is studying Recreation, Parks, and Tour-
ism with a concentration in Tourism and
Special Events and has two minors, one in
Marketing and the other in Appalachian
Studies. She promotes sustainable initia-
tives for the Radford University campus
as the Secretary of Sustainability for the
Student Government Association.
Lakyn Parks
Research Executive
Lakyn is a Senior at Radford University
and is from Grayson County, Virginia.
She is studying Marketing in the College
of Business and Economics. She enjoys
reading and painting in her free time.
Kyle Perdue
Creative Director
Kyle is a Senior at Radford University and
is from Franklin County, Virginia. He is
studying Media Studies with a concentra-
tion in Advertising and a minor in Mar-
keting. In his free time he enjoys submerg-
ing himself into a good book.
Thea Robinson
Account Executive
Thea is a Junior at Radford University
and is from Falls Church, Virginia. She is
studying Media Studies with a concentra-
tion in Advertising and a minor in Mar-
keting and Management. In her free time
she likes to cook meals from the Cooking
Network.
Meet the Team32

Citations
Citations
Radford University Strategic Plan 2007- 2017
October 2016 https://www.radford.edu/content/
dam/radford/content-files/rustrategicplan717.pdf
Radford University. (2016) About History. Re-
trieved from http://www.radford.edu/content/rad-
fordcore/home/about/history.html
Radford University. (2016). Center for Innovation
and Analytics. Retrieved from http://www.radford.
edu/content/cobe/innovation-analytics.html
Radford University. (2016). College of Business
and Economics. Retrieved from http://www.rad-
ford.edu/content/cobe/home.html
Shipley Center for Innovation. (2016). Retrieved
from http://www.clarkson.edu/(S(m0jyyrqzgx-
cadv55qjdis1as))/shipley/index.html
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