1. Turn Social MediaInto Business Media Flip The Traditional Marketing Funnel On Its Side

2. WHAT’S THE BIG DEAL? Too much technology Not enough technology Too many friend requests Can’t keep up with customers Trying to stay ahead of customers

4. Social Media: Should We Be Friends?

5. Using Social Media to Sell & Re-sell

7. Blogs – Blogger, WordPress, Type Pad

9. THREATS TO YOUR RELEVANCE The Chamber That WOULDN’T

10. STATUS UPDATES What’s your status?

11. SOCIAL NETWORKING CONCERNS Should we be friends? What do you do with friend requests?

13. Facebook – FAMILY DINING

15. Groups allow causes and associations to gather followers

16. “Answers” allow users to participate in a professional referral community

17. Ancillary applications are limited – no fluff!

20. Answer questions

21. Ask for recommendations

22. Recommend others

23. Update your status

24. Search for past and new connections

26. Second only to Google in traffic

27. Gives users complete control over privacy

30. Keep it more professional than personal

31. Add the RSS feed from your blog

32. Tell your story (use keywords)

34. 140 characters or less – Think headlines!

35. Commonly called micro-blogging

36. Twitterfeed lets you relay other RSS into your Twitter account

37. TwitterLocal follows geographic Twits

39. How and Why Does This Work? Flip The Traditional Marketing Funnel On Its Side

41. Google also loves Chamber sites

42. Social networks want your posts

43. Chambers have members who have posts

51. Now add a LinkedIn Group and feed your blog into the NEWS tab

54. Now add a LinkedIn Group and feed your blog into the NEWS tab

55. Now create a Facebook Fan Page and put your Blog or Ning feed in the Notes tab

58. Now add a LinkedIn Group and feed your blog into the NEWS tab

59. Now create a Facebook Fan Page and put your Blog or Ning feed in the Notes tab

60. Create a YouTube channel so you can embed videos in your blog and web site

62. Blogs & Press Releases Flip The Traditional Marketing Funnel On Its Side

63. Writing News Releases Effective Headlines The First Paragraph The Middle Paragraphs —End— Boilerplate

64. Writing Effective Headlines Use the active voice: Logical sentence structure, active voice and strong present-tense verbs A “capital” idea: The first word in the headline should be capitalized as should all proper nouns. Most headline words appear in lower-case letters. Do not capitalize every word

65. The First Paragraph Must contain the FIVE W’s: Who, what, where, when, why Must contain NEWS Make it interesting

66. The Middle Paragraphs Should be in order of importance Can include statistics and/or quotes Should answer the question of “How” the first paragraph came to be Should serve as the basis of future posts

67. Boilerplate In 5 sentences or less, Who are you? Contains complete contact information Should be consistent; inconsistent = unprofessional

68. Video Tips Videos should be relevant to your business or customer base Upload videos to your YouTube profile Embed your YouTube videos to your web site, blog, Ning site, etc.

69. Status Update Tips Keep it business focused more than personal Use them to remind people of something you’ve already posted, without duplicating posts, or reposting

70. And Don’t Forget… Photos Customizing Your Profile Groups Discussion Forum Connections Tagging Applications

71. Put It All Together Flip The Traditional Marketing Funnel On Its Side

87. Start a Blog

88. Link your blog to your site

89. Create a profile and Group on LinkedIn

90. Feed your Blog into the News feature on your LinkedIn Group

91. Feed your Blog into your Twitter account and Facebook Fan Page with TwitterFeed

92. Use Ping.fm to post on multiple sites