This document discusses how real estate agents can use data to future proof their business. It emphasizes that customers are now connected through technology and big data/analytics are driving the online world. It argues that agents need to understand their customers, measure results, and change their behavior accordingly. The document provides examples of how agents can use data to understand who to target, what to say, where to say it, when to say it, and how to communicate their message most effectively. It stresses the importance of measuring everything an agent does to learn what is most successful and continue improving performance over time.

1. Using Data to Future Proof
Your Business
Greg Dickason

2. OF YOUR LAST
GOT THEM?
50 LISTINGS,
DO YOU KNOW
HOW YOU

3. HIS AREA
HOW FRANCOIS
WON OVER 80%
OF LISTINGS IN
Hi Greg, its Francois.
Hi Francois.
I just sold the house up the road from you.
It is the same size as yours and was built in
the same year. I would love to pop over and
take you through what we got for it and how it
compares to yours and what buyers were
saying.

4. BEHAVIOUR
MEASURE RESULTS
AND THEN
CHANGE THE

5. WORLD
SILICON VALLEY
NOW
DRIVES OUR

6. YOUR CUSTOMERS
ARE ALL
CONNECTED

7. THEY ARE ALL
MOBILE

8. AND THEY USE
ELECTRONIC
SERVANTS

9. THE
CLOUD

10. 10
BIG
DATA

11. BIG
ANALYTICS

12. 12
HOW CAN WE COMPETE WITH THESE?
Worldwide, there are
which is a 14% increase year over
year.
According to a new study,
Facebook knows when you’re
going to get dumped.
In 1999, it took Google 1 month
to crawl and build an index of
about 50 million pages.
In 2012, the same task was
accomplished in less than
1 minute.
Understood intent and
responded to in less than 1 sec.
3,299,895,224
Google search today.
>1.59 billion
Monthly active
Facebook users.

13. UNDERSTAND EVERYONE
THESE ARE NOT WEBSITES
THEY ARE DATA FACTORIES
WHOSE AIM IS TO

15. 15
AND THEY ARE OPERATING IN OUR SPACE
ONLINE
BEHAVIOUR
PROPERTY
OWNERSHIP
BEHAVIOUR
FINANCE
BEHAVIOUR
LIKELY TO LIST:
5X BETTER PREDICTION
LIKELY TO LIST:
++

16. TAKE CONTROL:
BECOME AN
ATTRACTION AGENT

17. REMEMBER THIS
IS YOUR
CUSTOMER

18. Who should
you talk to?
Can you work
out the tyre
kickers from the
genuine listers?
What should
you say?
How do you
achieve cut
through?
Where should
you say it?
Phone?
Facebook? Mail
drop?
When should
you say it?
Twice as likely
to read on a
Thursday than
a Monday
How should
you
communicate?
Video 3X more
attention than
text.
Won the
Listing!
Measured and
Learned!
RP Prospector
Facebook targeting
Look alike analysis
Talk to their needs.
Competitor analysis.
“Give to Get”
Multi Channels
Targeting the audience
where they are
When they search?
Time of day?
Day of week?
Auto generated videos
Auto generated personal Stories?
Tweet? Video? Infographic?
THE WHO, WHAT, WHERE, WHEN & HOW

19. USING DATA TO
UNDERSTAND
WHATWHO WHEN

20. USING DATA TO PRESENT
VIDEOREPORTS MAPS
EASY TO CONSUME INSIGHTS

21. 21
MEASURE EVERYTHING
100:2 5:3 Ranking No 1
Last year: No 3

22. ONCE MEASURED, LEARN AND ACT!
I NEED TO OWN THIS
TO MORE OF MY
COLOURS WON!

23. 23
KNOW HOW YOU COMPARE

24. INCORPORATE
OTHER
DATA SOURCES

26. WE’D LOVE TO BE
YOUR PARTNER
IN THE PROCESS