The relaunching of the Million Dollar Case Study: we're going to find and launch a product in Europe. Our mission to generate $1 Million dollars in revenue by scaling an Amazon business is taking us to Europe. Follow along with Greg Mercer and Kym Ellis as they expand internationally and cover the whole process from product research, to launching and growing a successful physical product on Amazon.co.uk. Join us at: www.junglescout.com/mdcs-europe

1. SESSION 1:
An Introduction To Selling
On Amazon EU
T H E M I L L I O N D O L L A R C A S E S T U D Y
E U R O P E 💶

2. What opportunity are
we discussing today?

3. How would your life
change with an extra
$4-5k/ month?

4. Out of the sellers we talked to, they would:
● Travel more
● Pay off debt
● Quit their job
● Invest in retirement
● Financial freedom...

5. What We Have Achieved So Far
We’re on a journey to $1
Million. So far we have:
● Launched and scaled
Jungle Stix which has
sold $287k in the past 18
months
2016

6. What We Have Achieved So Far
June
2017
Launched Jungle Snugs
which is growing quickly,
has sold $19k and became
profitable

7. What We Have Achieved So Far
Onwards… TBC, watch us find
a product to launch in Europe
● Total to date: $306k -
30% of our goal to a
million!
August
2017
However, we need MORE
sales for our mission to $1
Million...

8. ● A revised blueprint for finding product
opportunities in different markets
● Searching for product ideas in
European marketplaces
● Building a list of product ideas
● HOMEWORK: Tasks to complete before
next week's session
Today We Will Cover

9. Amazon Marketplace Share

10. We surveyed 2500
sellers and those who
expanded into a
second marketplace
increased profits by
40% on average

11. “
It doesn't matter how much of the Million
Dollar Case Study you have seen so far. We
are starting from scratch in Europe!
Learn alongside us as we go!

12. Don’t feel like you have to know everything
I strongly encourage everyone to only learn
what you need to know at the time,
otherwise it can be overwhelming.
Your first step in this process is finding a
good product or niche. That is where
most people get hung up, however, we are
going to distill it into a few simple steps
so you can easily replicate our success.

13. The Product Criteria Blueprint
The main product criteria stays the same for
FBA Private Label in Europe:
Must have:
● Existing Solid Demand
● Low Competition
● Good Margins
● No Legal Issues
Nice to have:
● Small/lightweight
● Easy to source and ship
● Able to improve
● Low Seasonality

14. The Revised Product Criteria Blueprint
US
Average monthly sales:
Top 10 sellers: 3000
Number of reviews: 4 or
more sellers with <50
reviews
Selling price: >$18
UK
Average monthly sales:
Top 10 sellers: 1500
Number of reviews: 4
or more sellers with
under <25 reviews
Selling price: >£15
DE
Average monthly sales:
Top 10 sellers: 2000
Number of reviews: 4
or more sellers with
under <25 reviews
Selling price: >€16

15. Let’s Build A List Of Products
● 1. Find product
ideas with the
Web App
● 2. Dig into these
ideas using
Amazon & the
Chrome Extension

16. Watch over our shoulder
Let’s do some product research together...

17. Follow Along: Your Task For This Week
1. Create your own list of products (at
least 30) and enter all of the relevant
information (or download this from the
Jungle Scout tools)
2.If you use the Web App, add your top
products to the tracker to keep an eye
on sales
3.Continue to add to list of ideas if you
have time
Download the template at:
https://www.junglescout.com/session1-HW

18. Research To Launch Day: A Rough Guide
Here’s a rough (subject to change) guide of what
we (and you) are going to be doing each week in
order to get a product launched in Europe:
Week 1: Introduction & Initial Research
Week 2: Advanced Product Research &
Verification
Week 3: Setting Up Your Business To Sell in
Europe
Week 4: Finding A Supplier
Week 5: Supplier Outreach & Samples
Week 6: Importing From China To Europe

19. Research To Launch Day: A Rough Guide
Week 7: Planning for the future…
Trademarks and Branding
Week 8: Product Photography
Week 9: Creating A Killer Product Listing
Week 10: Europe Launch Strategy
Week 11: Creating PPC Campaigns
Week 12: Managing Taxes As An International
Seller

20. Join Us Next WeekJoin us next Wednesday to go through our list of ideas and
verify which ones could be profitable products to launch in
Europe!
👍