AS Media Research and Planning 1 & 2

1. Graphic elements, generic codes and
conventions and target audience analysis
Graphic elements are strong visual meaning of indicating relationships.
Generic codes and conventions are different systems that can be divided into
two different categories such as technical and symbolic. Technical codes are
the ways in which equipment can be used in order to tell the story in a media
text, for example the camera work within a film. Symbolic codes show and tell
what is beneath the surface of what we are seeing. An example of this would
be a character’s actions. From this they are showing there feelings towards
you the viewer. Conventions are general ways of doing something. They are
general conventions in any medium.
By Kyus Holder

2. MAIN IMAGE: The
photograph or illustration
that covers the majority of
the page. The image of the
magazine shows towards
the viewer what the
magazine is about and who
mainly it is about.
MAIN COVER LINE: This is
the text that shows
towards the viewer/reader
and also the main topic of
which the magazine is
going to be about.
COLOUR SCHEME: The
colour scheme shows
white, red and black.
Which show bold
actions. The choice of
the white background is
to show a bright and
heavenly aspect
towards the viewer and
because it matches the
singer.
MASTHEAD: This is the
logo/title of the
magazine. This
identifies and shows
towards the user who
the makers are of the
magazine.
FONT TYPES
The font types used in this
magazine cover are sans-
serif fonts,, which allows
for the viewer to easily see
what the topics are and
because they stand out
towards the
reader/viewer.
COVER LINES: These are
different topics within
the magazine. However,
there will be other
topics within the
magazine but these will
be the main ones which
will intrigue the reader.

3. Codes: The colour
of black and red
conveys a masculine
aspect towards the
reader.
Conventions: The
singers body is
behind the text and
also over text
allowing for text be
eligible and also so
that the viewer can
see the image fully
Conventions: This
singer is a well known
R&B singer meaning
that the audience
towards this
magazine would be
either male target
audience or R&B
targeted audience.
Code: The colour
white conveys
purity and heavenly
towards the viewer
or reader.
Conventions: The
size of the text is
used to fill out the
magazine
depending how
much is written on
the front page.

4. Target audience
Gender: Male
Race: Black
Age: 16-45
Geo-demographics: USA/UK
Socio-economics: Middle Class
Psychographic profile: Singer
Conclusions/Justification
I have stated these reasons from, self-
knowledge and from analysis of the
magazine. As the magazine includes black
artists I feel as if it would be portrayed
towards the black community. Middle class
can purchase the magazine because it is a
cheap magazine therefor affordable.
However, lower class can also purchase the
magazine if they have the money. The
location of which I feel this magazine is
produced towards is USA because of the
artists being there and the UK because they
have access of gathering this magazine.

5. MAIN IMAGE: This is the
main image that portrays
and illustrates towards the
reader who the main
person of this magazine.
MAIN COVER LINE: This is
text that shows more in
depth of the main topics
and what they are going to
be about.
COLOUR SCHEME: The
colour black and white
are used because of the
colours of which the
artist is wearing and
also because of genre of
music this artists does
R&B.
MASTHEAD: This is the
logo/title of the
magazine. This allows
for the reader to
identify the maker off
the magazine.
COVER LINES: Aside
from the main cover
line, these are topics of
which will be explained
and talked about within
the magazine
FONT TYPES
The font types used in this
magazine cover are serif.
They have done this in
order to allow for the text
to look readable and also
to match the title of the
magazine.

6. Codes: The colour
of black and red
again convey a
masculine effect
towards the
magazine showing
that male reader
would more likely
read the magazine
Conventions: The
artists body is
behind the title of
the magazine to
allow for the title to
be visible and bold
towards the
viewer/reader.
Conventions: This
singer is a well
known singer
meaning that the
targeted audience
would most likely
be male and also
R&B listeners.
Code: The colour
white shows the
again purity and a
heavenly aspect
towards the
magazine. It also
shows a lighten
view on the
magazine as the
colour black ahs
been used a lot.
Conventions: The
size of the text
allows for the
magazine to look
full depending on
how much
text/information is
on the bag. Also the
text has been done
so that the text
doesn’t overlay or
intrude the image
and has been
placed around so
that image is clear
towards the viewer.

7. Target audience
Gender: Male
Race: Black
Age: 16-45
Geo-demographics: USA/UK
Socio-economics: Middle class and Lower class
Psychographic profile: Singer
Conclusions/Justification
Conclusions/Justification
I have stated these reasons from
knowledge and from deeply analysing the
magazine. From the artist on the main
page being black I feel as the target
audience would be directed towards a
black targeted audience. I feel that this
would be directed towards a Middle Class
or Lower Class because of the price of the
magazine. Location of which I have stated
are the USA and the UK. The reason for
USA is because that is were the artist
originates from and UK because they are
able to obtain the magazine.

8. MAIN IMAGE: The main
image illustrates and
shows the artists the main
artists of the magazine
towards the viewer.
MAIN COVER LINE: This is
the topics of which show
more depth towards the
magazine and allow for
the viewer to see what
the main topics within
the magazine will be.
COLOUR SCHEME: The
colour scheme they
used is white, yellow
and black. The reason
for the white and black
is because of the
clothing he is wearing
and the yellow is so that
main words or subject
of the topics stand out
towards the viewer so
they know what they
are reading.
MASTHEAD: This is the
main title of the
magazine and shows
the reader what
magazine they are
reading.
COVER LINES: These are
different types of topics
within the magazine
and also the main topics
within the magazine.
FONT TYPES: The font
type that have been used
is serif.

9. Codes: The
colours used are
different than the
rest of male
magazines. The
reason for the
yellow is because
that is one of the
colours associated
with the male
artists.
Conventions: The
artists is body is in
front of the text not
behind it, meaning
that the illustrator
wants to make the
viewers see the
male artists and
recognize who he is.
Code: Within male
magazines the colour
of white and red is
more used to portray
a masculine look
towards the
magazine. However,
this magazine has
stilled used white in
order to portray that
but have used
another colour. The
colour of white
associate with purity
and perfection and
again is used mainly
on male magazines
which suggest power
and waelth
Convention: They
have used a very
well known singer
in order to attract
people towards
the magazine and
make people want
to read the
magazine in order
to find out more
information about
the well known
artist. Meaning
the target
audience would
most likely be R&B
related.

10. Target audience
Gender: Male
Race: Black or White
Age: 16-45
Geo-demographics: Canada/USA/UK
Socio-economics: Middle Class and Lower class
Psychographic profile: Artist
Conclusions/Justification: I have
justified these reasons from self
knowledge and from knowing of the
artist. Many people from different
ages listen to this singer called drake.
He is very well known within the USA,
Canada and UK. Many people of
different race listen to drake but the
mina supporters of this would be black
because of his ethnic background.

11. MAIN IMAGE: The image
used has been centred into
the middle of the magazine
in order to show a strong
image of the artist.
MAIN COVER LINE: These
are the main topics of
which the viewer/reader
would most likely read
when going through the
magazine.
COLOUR SCHEME: The
colour scheme they
have used for this is
black and pink. Not only
was this used in order
to match colours with
her clothes, but the
colour pink is normally
contrasted towards
females.
MASTHEAD: This
magazine includes a
bold masthead in order
to catch the eye of the
viewer.
COVER LINES: Aside
from the main
magazine topics these
are sub topics in which
are describing the main
topics.
FONT TYPES: The font type
that is been used is serif.

12. Codes: The colour
of pink is normally
directed towards
females and
feminism. Which
shows that this
magazine is more
directed towards
women than
males
Conventions: The
artists body is in
front of the header
in order the viewers
to see who the
artist is.
Code: The colour
white has been
used a lot within
the magazine I have
analysed which
makes me realise
that white is
directed towards
wealth, purity and
also heavenly
Convention: They
have used a very
well known singer
in order to attract
people towards
the magazine and
make people want
to read the
magazine in order
to find out more
information about
the well known
artist. Meaning
the target
audience would
most likely be R&B
related.

13. Target audience
Gender: Female
Race: White
Age: 16-45
Geo-demographics: USA/UK
Socio-economics: Middle Class and Lower Class
Psychographic profile: Artist
Conclusions/Justification: I have justified
these reasons from again self-knowledge
and from research of the artist. This would
directed towards females of the ages of
16-45 but mainly towards the younger
generation because Katy Perry is classed as
a role model towards the younger and
older generation. She is well known in
both the USA and UK but, is more known
within the USA due to the fact of being
raised there. Both Middle and Lower class
can purchase this magazine because of its
reasonable price. I feel that the White
background would be more directed
towards Katy Perry due to her style of
music.

14. MAIN IMAGE: The main
image has been centred in
order to portray a bold and
powerful affect towards the
reader.
MAIN COVER LINE: These
are the main topics the
reader will be reading
within the magazine about
the artist and other gossip.
COLOUR SCHEME: The
colour scheme that is
called White, Orange
and Black. The reason
for the orange and
white is due to what
the artist is wearing
and also her hair
colour. The black
colour would be used
to allow for the
visibility of the text to
be sharp and bold
towards the viewer so
they can read.
MASTHEAD: The
masthead for this
magazine is bold and a
bright colour in order
to catch the viewers
eye and attention
towards the magazine.
COVER LINES: These
are topics in which
describe the main
topics and allow for a
more information
towards what the
reader maybe
reading.
FONT TYPES: serif.

15. Codes: The
colour of orange
is used a lot
within the cover
of the magazine.
The reason for
this is because
the colour is
well known as it
is also directed
towards this
artist as well as
pink.
Code: The colour
white has been
used again but, in a
different way. It
seems as if the
colour of white is
being used to
portray royalty and
class such as from
the crown and
dress she is
wearing.
Convention: They
have used a very
well known
singer in order to
attract people
towards the
magazine and
make people
want to read the
magazine in order
to find out more
information
about the well
known artist.
Meaning the
target audience
towards this
magazine would
most likely be
R&B related
because of the
singers style of
music.
Conventions: The
artists body is in
front of the header
in order the
viewers to see who
the artist is.

16. Target audience
Gender: Female
Race: Black
Age: 16-45
Geo-demographics: USA/UK
Socio-economics: Middle Class and Lower Class
Psychographic profile: Artist
Conclusions/Justification: I have come to this
conclusion due to self-knowledge and from
knowing quite a large amount about this artists.
Females would be attracted more towards this
magazine because Nicki Minaj is more of a female
role model towards the younger generation. She
is very well known within the USA and UK, but
mainly the USA because that’s were she
originated from. Both Middle and Lower class
people can buy this because the price of the
magazine is cheap. I feel that the black
community would be more directed towards this
magazine because of Nicki Minaj herself and her
style of music.