Learn how to build effective cross media marketing applications for you clients!

1. Deep Dive Into Cross Media Applications presented by: Wrich Printz – President & CEO L2, Inc. Sponsored by: The Printing Industries of America

2. Overview: What is a cross media application? 5 step process: Know your clients and their business Construct the application Launch the application Utilize the results Duplicate the process Example Cross Media Applications

3. Cross Media Applications?

5. does the target own a smart phone?

6. who sorts through the mail?

8. Step1: Know your client & their business: What type of business are they in? Who is the target? end customers vs. sales channel demographics Data on the target? name, contact, gender etc... What is the objective? awareness, conversion, collecting data etc... What plan best accommodates their needs? objective, budget, involvement etc... Get their “buy in”

9. Step 2: Constructing the application: Timeline mock up, completion, testing etc... Creative assets in house, 3rd party vendor, provided by client? etc... Organizing your data tracking, reporting, VDP etc... Tracking & reporting response actions, customer data, analytics etc... Technology / Software solutions modules, single platform, channel integration etc... Personnel in house or outsource? Fulfillment

10. Step 3: Launching the application: Always test, test and test again before launching internal and external response properly tracked? Refinement tweak, tweak, tweak... perfection is your goal! follow up mechanism anticipate variables (e.g. spam filters, out of office etc...) trigger-based communication (e.g. reminder email) The Launch when, how and why?

11. Step 4: Utilizing the results: Reporting presenting back to the client analyze... Assessment: who responded? when did they respond? how did they respond? what information was captured? Adjustment: how can more responses be generated? follow up campaign(s) conversion

12. Step 5: Duplicating the process: Seek out other opportunities for your client Think about what problems you can solve – not what you can sell Reassess the process – can you make the process more efficient? What else can you improve? Broadcast your success to other clients and prospects

13. Want to see an example Cross Media Application?

14. http://fusetrident.web6.l2soft.com

15. Q & A Have questions about cross media applications? Send them to: marketing@l2soft.com