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GloSho'14: Company Showcase - Motivo
1. Company: Motivo Power
Product: MOTIVO HARVEST
Amobile power platform for agriculture
Presented By:
Praveen Penmetsa
15 October 2014
Rev-B
2. Energy for agriculture is a global challenge
Increased food production = Increased energy demand
Energy is a significant percent(>30%) of total production expenditure on farms
Need: Powering Agriculture
3. REVOLUTIONIZE THE WAY GLOBAL AGRICULTURE IS POWERED
ENABLE COMMUNITY POWER INDEPENDENT OF GOVERNMENT/UTILITY INFRASTRUCTUREPROVIDE INNOVATION PLATFORMTO DEVELOP AND POWER CUSTOM TOOLS
CHANGE LIVELIHOODS OF SMALL FARMERS GLOBALLY
Vision
4. Customer –Needs Mobility, Power, and Mechanization
No/Intermittent grid power
No power infrastructure
Dependent on expensive diesel fuel generators
No access to tractors/powered tools to increase productivity
At the mercy of middlemen for supplies as well as market access –NO MARGIN
5. Charge from solar, wind or grid
Provides on-demand electrical & mechanical power
All the capability of a 25HP tractor
Wireless communication enables sharing, billing and data trending
MOTIVO HARVEST
www.motivoengineering.com
6. HARVEST System Overview
Equivalent to a 25HP Diesel tractor
Equivalent to a 7KVA UPS + battery
Telematics for energy data + sharing
Front bed for cargo
AC electrical power connectors + cords
Stand Alone Power Module
7. HARVEST Power Module
Power Electronics (Patent Pending)
Access For AC Output Connectors
Clearance For Front Wheels
Front Lift Handles
AC Output Connectors on Angled Face to Prevent Water Entrapment
Rear Lift Handles
Center Bed For Generator, Refrigerator, or Payload
PIN Code Keypad
Display Screen/
Gauge Cluster
Integral Motor/
3-Phase AC Cable
Integral Solar Panel/DC Cable
8. HARVEST Value Proposition
Large Price Margin
Initial Price = $30K
Cost = $15K
Overheads/other <$5k
Distributor margin = $5k
Profit/Unit > $5k
HARVEST is a high value product as it offers the capability of a tractor and a mobile generator while increases solar utilization and providing off-grid capability.
The Only alternative to a diesel generator for providing mobile power in the field. Much cheaper operating costs than a generator.
Large Price Margin
Initial Price = $30K
Cost = $15K
Overheads/other <$5k
Distributor margin = $5k
Profit/Unit > $5k
Value Vs. Cost
$-
$5,000.00
$10,000.00
$15,000.00
$20,000.00
$25,000.00
$30,000.00
$35,000.00
$40,000.00
$45,000.00
1
Value to Farmer
$-
$5,000.00
$10,000.00
$15,000.00
$20,000.00
1
Cost of Tractor
Large Price Margin
& Flexibility
9. HARVEST Triple Bottom Line
Motivo Power will improve the quality of life for people, offset carbon for the planet, and provide profit for investors.
10. Dec 2013 -Won USAID Powering Agriculture Grand Challenge
–1 of 12 winners from ~450 worldwide contestants
–Product development underway with an $800K grant from USAID
Jan 2014 –Patents filed
May 2014 –Tractor components
Aug 2014 –Power Module hardware testing successful
Sep 2014 -Design complete
Current –First Prototype assembly & testing in progress
Apr 2015 –Pilot deployment to California farms
Jan 2016 –Deployment to India + Start initial sales to organic farms
Current Status
Test Key Technology
(COMPLETE)
HARVEST Concept
(CURRENT)
CA & India Pilot Programs
Sale to Organic Farms
Go Global
Product Segmentation
11. Team –Not our first rodeo!
Bi-directional AC, bi- directional DC, micro-grid, and vehicle-to-grid (V2G) demonstrator
Fast charging truck for recharging EVs
Ground-up electric vehicle (EV) design & build
12. Current funders –Motivo Engineering, USAid, KVK Power
Sufficient funding to finish development and deployment
Seeking expertise
–Marketing & Sales
Seeking investment for scaling
–Accelerate development and deployment
–Investment to scale production
Project financing
–Additional HARVEST units for developing world
Funding
Need
13. Contact Us
Praveen Penmetsa
+1 714.928.4446 penmetsa@motivoengineering.com
Motivo Power
19821 Hamilton Ave
Torrance CA 90502 USA
MOTIVO HARVEST -Powering Agriculture