Supply Chain Revolution for "Omni Channel"

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The Supply Chain Management Systems Revolution
www.la.com.tr
An new Logistics Approach for Omni-Channel
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2. The Supply Chain Management Systems Revolution LA
An new Logistics Approach for Omni-Channel Hunter - Gatherer
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3. The Supply Chain Management Systems Revolution LA
An new Logistics Approach for Omni-Channel Wheel
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4. The Supply Chain Management Systems Revolution LA
An new Logistics Approach for Omni-Channel Internet
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5. The Supply Chain Management Systems Revolution LA
An new Logistics Approach for Omni-Channel Impacts
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D-Impact
E-Impact
M-Impact
T-Impact S-Impact

6. The Supply Chain Management Systems Revolution LA
An new Logistics Approach for Omni-Channel Omni-Channel
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Single
Channel
Multi
Channel
Cross
Channel
Omni
Channel
Customers interact via the different channels

7. The Supply Chain Management Systems Revolution LA
An new Logistics Approach for Omni-Channel Omni-Channel Experience
Order from Anywhere
Fulfill from Anywhere
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Call Center
Tablet/MobilePhon
e
Websites
Brick & Mortar Stores
Catalogs
Flash Sales
Retail
DC(s)
E- Commerce DC(s) Outlet Locations Brick & Mortar Stores
Pop – up Stores
Kiosk

8. The Supply Chain Management Systems Revolution LA
An new Logistics Approach for Omni-Channel Fulfillment Paths
 Direct to Customer – Ship from DC
 Online Order – Store Pickup
 In-Store-Home Delivery
 Reserve Online – Pick up In-Store
 In-Store Purchase – Online Inventory
 Online Order – Store Pick Up – Ship from DC
 Reserve Store Inventory- Pick Up In-Store
 Store to Store Transfer – Pick Up In-Store
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 Drop Ship to Store
 Drop Ship to Customer

9. The Supply Chain Management Systems Revolution LA
An new Logistics Approach for Omni-Channel The heart
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10. The Supply Chain Management Systems Revolution LA
An new Logistics Approach for Omni-Channel Challenge
Classic New
 Load Type FTL,LTL Pieces
 Customer Strategic Un Known
 Demand Push Pull
 Stock/Order Movement One way Two way
 Average Order Value >1000$ <100$
 Financial Responsibility A party in chain All the chain
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11. The Supply Chain Management Systems Revolution LA
An new Logistics Approach for Omni-Channel Challenge
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 If one channel is out-of-stock,
when should you
borrow from another
channel?
 What if that other
channel has an urgent
order pending?
Order from
Anywhere
Fullfill from
Anywhere
Call
Center
Tablet/Mobil
ePhone
Websites
Brick & Mortar
Stores Catalogs
Flash Sales
Retail
DC(s)
E- Commerce
DC(s)
Outlet
Locations
Brick & Mortar
Stores
Pop – up Stores
Kiosk
No Static Zones, every where in supply chain is a warehouse
and any customer is delivered from any warehouse

12. The Supply Chain Management Systems Revolution LA
An new Logistics Approach for Omni-Channel Challenge
www.la.com.tr
 Are your information
systems set up for
inventory sharing?
 Can you postpone
product packaging so you
can share inventory that
is normally packaged by
channel (in a box, poly-bagged
and on a
hanger)?
Order from
Anywhere
Fullfill from
Anywhere
Call
Center
Tablet/Mobil
ePhone
Websites
Brick & Mortar
Stores Catalogs
Flash Sales
Retail
DC(s)
E- Commerce
DC(s)
Outlet
Locations
Brick & Mortar
Stores
Pop – up Stores
Kiosk

13. The Supply Chain Management Systems Revolution LA
An new Logistics Approach for Omni-Channel Challenge
www.la.com.tr
 If you combine the
volume from two
channels, could you get
Order from transportation savings?
Anywhere
Fullfill from
Anywhere
Call
Center
Tablet/Mobil
ePhone
Websites
Brick & Mortar
Stores Catalogs
Flash Sales
Retail
DC(s)
E- Commerce
DC(s)
Outlet
Locations
Brick & Mortar
Stores
Pop – up Stores
Kiosk

14. The Supply Chain Management Systems Revolution LA
An new Logistics Approach for Omni-Channel Challenge
www.la.com.tr
 Every where in supply
chain is a warehouse and
any customer is delivered
from any warehouse
 If a store associate places
an online order for a
customer, which channel
gets credit for the sale?
 If two customers order
the same product online
which order allocated
first?
Order from
Anywhere
Fullfill from
Anywhere
Call
Center
Tablet/Mobil
ePhone
Websites
Brick & Mortar
Stores Catalogs
Flash Sales
Retail
DC(s)
E- Commerce
DC(s)
Outlet
Locations
Brick & Mortar
Stores
Pop – up Stores
Kiosk

15. The Supply Chain Management Systems Revolution LA
An new Logistics Approach for Omni-Channel IT Infrastructure
www.la.com.tr
 Cloud computing
 Independent web based user interface
 Full service oriented architechure
 Rapid development enviroment
 Supply chain synergy

16. The Supply Chain Management Systems Revolution LA
An new Logistics Approach for Omni-Channel Leading Capabilities
 Multi-Tier, Multi-Party Fulfillment
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 Order Orchestration
 Global Inventory Visibility / Accuracy
 Global Order Visibility
 In Store Fulfillment
 Ship From Store
 Omni-channel Analytics
 Omni-channel Forecasts

17. The Supply Chain Management Systems Revolution LA
An new Logistics Approach for Omni-Channel Who will help us?
Forecasting
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Optimization
Visibility
Execution

18. The Supply Chain Management Systems Revolution LA
An new Logistics Approach for Omni-Channel Forecasting & Stock Optimization
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 Demand forecasting
 Social media connected
 More supply points, more
demand points
 New statistical functions
 Tight time intervals

19. The Supply Chain Management Systems Revolution LA
An new Logistics Approach for Omni-Channel Route Optimization
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 Route Optimization
 More cross docks
 More horizontal movements
 More movements
 Home delivery
 Delivery time slots

20. The Supply Chain Management Systems Revolution LA
An new Logistics Approach for Omni-Channel Visibility/Availability/Accuracy
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 Visibility/Available inventory
 Inventory Sharing

21. The Supply Chain Management Systems Revolution LA
An new Logistics Approach for Omni-Channel Visibility/Availability
Customer Regional DC/ Stores Main DC Production
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Shop
Distr.
RW Prod
Supplier
Outbound Inbound

22. The Supply Chain Management Systems Revolution LA
An new Logistics Approach for Omni-Channel Available To Delivery
Visibility, Availability, Accuracy
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Receiver
Receiver
Stock
• Transit Stock
• Transport Order
• Trip • Transit Stock
• Production Plan
• Purchase Order
• Stock
• Warehouse Issue Order
• Transit Stock
• Transport Order
• Trip
• Transit Stock
• Transport Order
• Trip
• Transit Stock
• Stock
• Warehouse Issue Order

23. The Supply Chain Management Systems Revolution LA
An new Logistics Approach for Omni-Channel Warehouse & Transportation
www.la.com.tr
 Warehousing &
Transportation
 Structure of WH
 Picking policy
 Putaway policy
 Transparent
 Learning systems

24. The Supply Chain Management Systems Revolution LA
An new Logistics Approach for Omni-Channel Warehouse & Transportation
• Picking pattern based on vehicle load plan
• Picking pack type based on vehicle load plan
• Scheduling picking waves based on vehicle departure
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• ERP Plan
• Warehouse Based
• Transportation -Infinite Resources
• One Day Demand
Service Level
• Logistics Plan
• Transportation Based
• Transportation - Finite and Expensive Resources
• N Days Demand
times
• Group picking pattern for LTL and FTL trips
• Order based picking for LTL and Cargo

25. The Supply Chain Management Systems Revolution LA
An new Logistics Approach for Omni-Channel Warehouse & Transportation
 Designed for the new challenge - B2A
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 B2C
 B2B
 B2S
 POP
 C2C

26. The Supply Chain Management Systems Revolution LA
An new Logistics Approach for Omni-Channel Warehouse & Transportation
www.la.com.tr

27. The Supply Chain Management Systems Revolution LA
An new Logistics Approach for Omni-Channel Warehouse & Transportation
www.la.com.tr
Logistics Center
Warehouse
Sector
Column
Level
Location
Level
Location
Column
Level
Location
Level
Location
Sector
Mobile Cars
Mobile Cars
Mobile Cars
Mobile Cars
Mobile Cars
Mobile
Racks
Mobile
Racks
Mobile Business
Cells
Mobile Business
Cells

28. The Supply Chain Management Systems Revolution LA
An new Logistics Approach for Omni-Channel Warehouse & Transportation
www.la.com.tr
 Load balanced jobs
 Sort then pack auto
suggestion
 Sort and pack with
item code only
 User based cell
creating and design

29. The Supply Chain Management Systems Revolution LA
An new Logistics Approach for Omni-Channel Warehouse & Transportation
 Smart(Learn by Experience, analyzer)
 Seamless(Any2Any, UI independent)
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 Technology connected
 Quick Response time
 Logistics cells in WH
 WH Control System
 Social Warehousing

30. The Supply Chain Management Systems Revolution LA
An new Logistics Approach for Omni-Channel Warehouse & Transportation
 Sorters come in a variety of types (cross-belt, tilt tray,
bomb bay, shoe, etc.)
 Goods-to-person technologies vary as well (carousel,
AS/RS, etc.)
 “What is the value of moving order cut-off time one
hour later?” and “What is the value of getting 1%
closer to the perfect order?”
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31. The Supply Chain Management Systems Revolution LA
An new Logistics Approach for Omni-Channel Warehouse & Transportation
 So to get to the right answer, you need to let your
unique data guide you to the right answer for your
business. Someone else’s DC design will not do.
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32. The Supply Chain Management Systems Revolution
An new Logistics Approach for Omni-Channel
www.la.com.tr
www.la.com.tr
Erhan MUSAOĞLU
Managing Director
+90 216 6801981
erhanm@la.com.tr
Gözde CUMHUR
Marketing Director
+90 216 6801981
gozdec@la.com.tr