Falcon Invoice Discounting: Unlock Your Business Potential
Media Disruption in the Digital Age
1. Media disruption in the digital age
• Current developments and trends
• Opportunities and responses
• Questions
PR and Disruption Conference 10 July
@nicnewman
2. Nic Newman: 10 years developing new
products for BBC News, BBC Sport, Weather
and Local
Visiting Fellow writing on new
technology and the future of
journalism
Digital strategy, product management,
process change
Reuters Institute
for the Study of Journalism
6. Seeds sown in 2012 - Social
6 days to 100m
Most referrals via
mobile (25m)
then Facebook (9m)
7. Mobile
In eight years, we went
from nobody having
smartphones to capture
the new Pope, to
everyone having them
8. Smartphone tipping points - UK
60% of traffic to London
2012 came from mobile
devices
30% of traffic to major news
sites now comes from mobile
9.
10.
11. Pillars of post PC world are now in place
• High speed broadband (anytime, anywhere)
• Multiple devices and access points
• Global social networks
• Digitally literate audiences
• (Frictionless payment)
12. Faster connections on the way
5 x faster
3-5 more providers this year
Tethering of PC’s and other
devices
13. Bigger screens - Phablet
We are making fewer calls and using more data – screens
WILL get bigger
17. Mobile as remote control
Emphasis will shift to
'over the top' boxes +
mobile phone and tablet
as the place to browse
and select content, and
then play on TV
18. You Tube to charge for premium content
Facilitating NEW models for
creators to monetise video
content (this spring)
eg via new frictionless
payment
23. 1. Single service multiple screens …
Single content hub 4 (5) screens
24. 24
Integrated newsrooms as a response to audience
fragmentation and real time environment
Fast
Joined-up
Multimedia
Social media at
heart
25. 25
Corporate communications is going the same way
§ Complex organisations finding they need more
integrated operations to deal with faster news
environment
• Creating physical proximity is seen as first step to
better news control
• Reorganising based on audience needs, not
organisational units
• Digital comms teams (once separate) are being
integrated
• New technical system to underpin new workflows and
drive efficiency
27. Newspapers stop being newspapers
Newspaper sites 3million+ streams on election night
Significant ramp ups in capacity (eg WSJ, W Post)
2. Multimedia not monomedia
32. “Rarely have we been able to create a compelling destination
that was so engaging in such a short period of time on the Web.”
Jill Abramson NYT
4. New interactive storytelling
37. Recap
• Platform neutral thinking, audiences first
• Focus on visual storytelling and engagement
• Rise of the (real-time) stream
• Maximising potential of new technology
• Building trust and community