2. LECET on Social Media
• LECET activity: 14 months
• 2011 – 2012: Facebook & Twitter
• 2012: Google+

3. LECET on FB
One Year Comparison
April 22, 2011 – 59 Fans April 22, 2012 – 228 Fans
+169 Fans

4. Facebook Engagement Rate
Number of people “talking about this” / ”Likes”
“Talking About This” is the
Facebook’s Front Page
number of unique users who
have created a “story” about
a page in a seven-day
period. On Facebook, stories
are items that display in News
Feed. Users create stories
when they:
 like a page
 post on the page wall
 like a post
 comment on a post
LECET FB Engagement Rate on 3/16/2012 = 27.8%  share a post
56 / 201 = 0.2786 (27.8%)  answer a question
 RSVP to a page’s event
 mention the page in a post
 tag the page in a photo
 check in at a place
 share a check-in deal
 like a check-in deal
 write a recommendation
3/16/2012
Source: http://www.insidefacebook.com/2012/01/10/people-
talking-about-this-defined/

5. Average Engagement Rate is 1%
Source: http://adage.com/article/digital/study-1-facebook-fans-engage-brands/232351/

6. Facebook Activities
Interacting with LECET Affiliates

7. Facebook Activities
Interacting with Laborers

8. Facebook Activities
Interacting with LIUNA Regional Offices
and District Councils

9. Interacting with LIUNA’s
Local Unions

10. Facebook Activities
Interacting with LIUNA’s Training Funds

11. Facebook Activities
Interacting with our Signatory Contractors
LECET follows 53 signatory contractors on FB and/or on Twitter.

12. Facebook Activities
LECET Facebook Polls

13. Facebook Activities
Promoting Videos on LIUNA’s Training & Benefits

14. Facebook Activities
Promoting LIUNA through LECET’s ads

15. What type of content drives the
most interaction on FB?
#1:Pictures #2: Quotations
#3:Humor

16. How Engaging is Your Social
Media Network?
• FB is the most engaging site on
the planet.
• A recent FB poll conducted by a
construction marketing
association, shows that Twitter is
the best social media vehicle
for construction.
Source: WSJ- 2/28/2012 http://online.wsj.com/article/SB10001424052970204653604577249341403742390.html

17. LECET on Twitter
One Year Comparison
April 22, 2011 – 67 Followers April 22, 2012 – 303 Followers
+236 Followers

18. Twitter Activities
Interacting with Audience
• Review Interactions
• Thank followers for
retweeting/following/mentioning

19. Twitter Activities
Expanding Our Social Network
• Review Twitter’s suggestions on
who to follow and follow anyone
of interest to LECET.
• Review activities tab to see who
followed whom and follow anyone
of interest.

20. Twitter Activities
Following Industry News
• Search # topics of interest
• Save searches
• Review saved searches on topics
of interest.
• Retweet newsworthy items
• Post to FB and
• Post to BNS if applicable

21. Twitter Activities
Following Lists
• Create lists to categorize followers and
people/companies of interest
• Review tweets in lists
• Retweet any items of interest
• Post to FB
• Post to BNS if applicable

22. Contractors on Twitter
LECET follows 53 signatory contractors on Twitter.
Following us back:

23. Klout is a social scoring service
that measures online influence
• Online influence is the ability to
drive action
• The more engaging our audience
is, the more action they will
drive, and the more influential we
will be online.

24. LECET on Klout
LECET influences 177 people

25. Services Measuring
Online Influence
Services Offering Data to
Power Your Influence Plans
• Appinions
• eCairn
• Empire Avenue
• Klout
• Kred
• mPACT
• PeerIndex
• PROskore
• Radian6
• Traackr
• TweetLevel
• TweetReach
• Twitalyzer
• TwitterGrade

26. Klout Scores on Twitter
If you use Firefox or
Chrome, you can install
the Klout add-on which
will display on Twitter
everyone’s social score
according to Klout.

27. 2,000 companies have now bought data from Klout to use for
assessing online influence for hiring and for finding people who are
influential in their industry and area of interest.

28. Tools to Maximize Efficiency
Social Media Management Tools Maximize Efficiency
• Buffer - http://bufferapp.com/
• ifttt – http://ifttt.com
• Hootsuite - http://hootsuite.com/
• Timely - http://www.timely.is

29. Using blogging & Pinterest to bring
the audience to your website
Blogging
Pinterest

30. It’s better to have a small and engaged audience than
a large network that doesn't act upon your content.
“Anyone can start a community, but it takes real talent and commitment to
get people to show up and keep coming back.”
Andy Sernovitz
How to start building your fan community