ADC Germany - Creative Opportunities Beyond Advertising

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Keynote presentation "Creative Opportunities Beyond Advertising" of Stefan Erschwendner, Managing Parter at LHBS at the ADC Germany Nachwuchskongress 2015 in Hamburg.

Business

22.05.2015
CREATIVE OPPORTUNITIES BEYOND ADVERTISING
ADC

Stefan Erschwendner, Managing Partner LHBS
@eranium
2
Advico Young & Rubicam 
Zurich
DDB 
Budapest
LHBS 
Berlin / Copenhagen

LHBS - an unconventional strategy ﬁrm
3
UNDERSTAND TODAY
How are customer needs & 
expectations evolving?
SHAPE TOMORROW
How can companies create value
and beneﬁt from it?

We work for the FT Global 500, the Mittelstand and
disruptive Startups
4

CREATIVE OPPORTUNITIES
BEYOND ADVERTISING

– Design more than just communication
– Understand culture, human needs & motivations
– Create relevance and meaning through products, services &
experiences
– Design organisations and businesses to help to empower other people
– Look for opportunities beyond advertising agencies to utilise your
talent and passion in the best way.
Key take aways:
7

HORNBACH HAMMER
*Source: Inspiration-Hub

*Source: Inspiration-Hub
RAY BAN BRIGHT LIGHT APP

*Source: Inspiration-Hub
RED BULL STRATOS

*Source: Inspiration-Hub
IBM SMARTER CITIES

*Source: Inspiration-Hub
HELLMANN’S WHATSCOOK

*Source: Inspiration-Hub
HUGGIES 3D PRINT

Finally together again:
16
Product / Service Communicaton

Make things people want
beats
Making people want things

A lower demand for advertising agencies
19

There is a bigger need for creative people than ever
before
30
Digitalization
disrupts industries
and creates new
opportunities
Innovation is a top
priority for every
company
Emerging
Technologies create
new platforms for
growth

There are no boundaries for creativity.
The only boundaries are in your head and
what you deﬁne as a creative workplace.

THE MOST INNOVATIVE
COMPANIES ARE NOT PART OF
THE CREATIVE INDUSTRY

Focus on your skills:
34
Understanding culture and
how customer needs are
emerging
Creating manifestation that
people value and want to
consume and share

Create more value:
35
Communication
Products / Services / Experiences
Business & Organisational design

Be brave, break out and inﬂuence businesses
beyond traditional borders of advertising.

In case of any questions, regarding
this presentation please do not
hesitate to get in touch with us.
www.lhbs.com
THANK YOU
Stefan Erschwendner
Managing Partner
se@lhbs.com 
+49 151 6462 0729 
@eranium
37

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1. 22.05.2015 CREATIVE OPPORTUNITIES BEYOND ADVERTISING ADC

2. Stefan Erschwendner, Managing Partner LHBS @eranium 2 Advico Young & Rubicam  Zurich DDB  Budapest LHBS  Berlin / Copenhagen

3. LHBS - an unconventional strategy ﬁrm 3 UNDERSTAND TODAY How are customer needs &  expectations evolving? SHAPE TOMORROW How can companies create value and beneﬁt from it?

4. We work for the FT Global 500, the Mittelstand and disruptive Startups 4

5. CREATIVE OPPORTUNITIES BEYOND ADVERTISING

6. 6

7. – Design more than just communication – Understand culture, human needs & motivations – Create relevance and meaning through products, services & experiences – Design organisations and businesses to help to empower other people – Look for opportunities beyond advertising agencies to utilise your talent and passion in the best way. Key take aways: 7

8. WHAT IS ADVERTISING?

9. *Source: Inspiration-Hub LEGO MOVIE

10. HORNBACH HAMMER *Source: Inspiration-Hub

11. *Source: Inspiration-Hub RAY BAN BRIGHT LIGHT APP

12. *Source: Inspiration-Hub RED BULL STRATOS

13. *Source: Inspiration-Hub IBM SMARTER CITIES

14. *Source: Inspiration-Hub HELLMANN’S WHATSCOOK

15. *Source: Inspiration-Hub HUGGIES 3D PRINT

16. Finally together again: 16 Product / Service Communicaton

17. Make things people want beats Making people want things

18. WHAT’S UP WITH ADVERTISING AGENCIES?

19. A lower demand for advertising agencies 19

20. 20

21. The Innovators Dilemma 21

22. WHO IS DISRUPTING ADVERTISING AGENCIES?

23. CROWDSOURCING

24. INHOUSE

25. MEDIA

26. PRODUCTION

27. TECHNOLOGY

28. CONSULTING

29. WHAT TO DO NOW?

30. There is a bigger need for creative people than ever before 30 Digitalization disrupts industries and creates new opportunities Innovation is a top priority for every company Emerging Technologies create new platforms for growth

31. There are no boundaries for creativity. The only boundaries are in your head and what you deﬁne as a creative workplace.

32. THE MOST INNOVATIVE COMPANIES ARE NOT PART OF THE CREATIVE INDUSTRY

33. START TO CREATE MORE VALUE

34. Focus on your skills: 34 Understanding culture and how customer needs are emerging Creating manifestation that people value and want to consume and share

35. Create more value: 35 Communication Products / Services / Experiences Business & Organisational design

36. Be brave, break out and inﬂuence businesses beyond traditional borders of advertising.

37. In case of any questions, regarding this presentation please do not hesitate to get in touch with us. www.lhbs.com THANK YOU Stefan Erschwendner Managing Partner se@lhbs.com  +49 151 6462 0729  @eranium 37

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