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Snapshot: Beauty & Tech

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Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how technological innovations both shape the beauty industry and individualize and increase the effectiveness of beauty items.
The report is divided into four parts:
- Digital Beauty - Digitalization is changing customer journeys and stimulating “try & buy” experiences.
- Tech Boosters - Technology is increasingly used to boost the performance and effectiveness of existing products.
- Beauty Wearables - Smart items offer individuality by measuring bio data and giving customized recommendations.
- Ingestible Beauty - Research is working on ingestible products that make keeping up with beauty routines easier and faster.

Publié dans : Marketing
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Snapshot: Beauty & Tech

  1. 1. UNDERSTAND TODAY. SHAPE TOMORROW. A collection of business development, brand building and customer experience signs & cases related to technological innovations in the beauty industry. SNAPSHOT: BEAUTY & TECH LHBS // SNAPSHOT: BEAUTY & TECH 1
  2. 2. UNDERSTAND TODAY. SHAPE TOMORROW. Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how technological innovations both shape the beauty industry and individualize and increase the effectiveness of beauty items. The report is divided into four parts: - Digital Beauty - Digitalization is changing customer journeys and stimulating “try & buy” experiences. - Tech Boosters - Technology is increasingly used to boost the performance and effectiveness of existing products. - Beauty Wearables - Smart items offer individuality by measuring bio data and giving customized recommendations. - Ingestible Beauty - Research is working on ingestible products that make keeping up with beauty routines easier and faster. ABOUT THE SNAPSHOT. This is a collection of cases and signs related to innovations in the beauty industry. This Snapshot has been created with the help of LHBS Inspiration- Hub. The LHBS Inspiration-Hub is a digital platform that brings customized insights and inspiration to the heart of your organization. It is a digital platform that tracks changes in people, markets and technology. LHBS Inspiration-Hub INTRODUCTION 2 INTRO DUCTION. LHBS // SNAPSHOT: BEAUTY & TECH
  3. 3. CONTENT. UNDERSTAND TODAY. SHAPE TOMORROW. effectiveness of products Tech Boosters Beauty Wearables digitalizing customer journey Digital Beauty 3 beauty from the inside Ingestible Beauty smart beauty items LHBS // SNAPSHOT: BEAUTY & TECH
  4. 4. DIGITAL BEAUTY Digitalizing the Customer Journey and Simulating “Try and Buy” Experiences UNDERSTAND TODAY. SHAPE TOMORROW. 4 LHBS // SNAPSHOT: BEAUTY & TECH
  5. 5. UNDERSTAND TODAY. SHAPE TOMORROW. IMPLICATIONS 5 DIGITAL BEAUTY: Beauty and personal care brands increasingly compete on digital experience enhancers instead of formulation or packaging. The mobile is the new “beauty brush”. Digitalizing beauty experiences by having customers try and buy products virtually is evolving all parts of the customer journey. Touch points of consumers with the brands are created via chatbots, simulation apps and digital content in stores. Digitalization is changing customer journeys and their experiences with beauty items and brands. LHBS // SNAPSHOT: BEAUTY & TECH
  6. 6. UNDERSTAND TODAY. SHAPE TOMORROW.Source: Sephora Merging in-store Experience with Digital Content Explore the Sign Sephora created various digital and personal touch-points in their store. Sephora invented a mirror that lets customers try makeup in real-time. The technology tracks a person’s facial features and “applies” eyeshadow via a camera’s video stream. 6 DIGITAL BEAUTYLHBS // SNAPSHOT: BEAUTY & TECH
  7. 7. UNDERSTAND TODAY. SHAPE TOMORROW.Source: ModiFace Beauty Advisor for Facebook Messenger Explore the Sign The ModiFace Facebook chatbot offers users expert knowledge about more than 5,000 beauty products and enables customers to try products virtually by taking a picture within the bot and then “applying” the product to their photo. Users are then able to purchase the product directly from the bot. 7 DIGITAL BEAUTYLHBS // SNAPSHOT: BEAUTY & TECH
  8. 8. UNDERSTAND TODAY. SHAPE TOMORROW.Source: L’Oréal Makeup Genius App Explore the Sign L’Oréal’s Makeup Genius lets its users try single items and complete looks virtually. After taking a picture, the user can browse through the products and then select what she wants to try on her face. The picture moves as the user moves, accurately portraying what the cosmetics would look like from different angles. The app allows customers to try all makeup before they need to make the buying decision and gives them the opportunity to explore new makeup and colors. 8 DIGITAL BEAUTYLHBS // SNAPSHOT: BEAUTY & TECH
  9. 9. UNDERSTAND TODAY. SHAPE TOMORROW.Source: Sephora Kik Messenger Contest Explore the Sign Sephora uses Kik Messenger to gain insights about its customers. Users of the chatbot answer questions about their profile and beauty preferences in a short quiz. The gathered information is then used to personalize the platform’s services to them. The first incentive to engage with the bot is a gift card. Once a quiz is done, the users can dive deeper into Sephora’s beauty content on the platform which is customized to their beauty needs. 9 DIGITAL BEAUTYLHBS // SNAPSHOT: BEAUTY & TECH
  10. 10. TECH BOOSTERS Boosting the Effectiveness of Beauty Products via Technology UNDERSTAND TODAY. SHAPE TOMORROW. 10 LHBS // SNAPSHOT: BEAUTY & TECH
  11. 11. UNDERSTAND TODAY. SHAPE TOMORROW. IMPLICATIONS 11 TECH BOOSTERS: Tech Boosters or “Beauty Hacking” satisfy the needs of a results-oriented society that wants the best results in the shortest time possible. Devices like microcurrent-induced facial pads, pen-shaped skincare gadgets and sonic cleansing brushes use technologies to more efficiently use your cosmetics and skincare products. Technology is increasingly used to boost the performance and effectiveness of existing products. LHBS // SNAPSHOT: BEAUTY & TECH
  12. 12. UNDERSTAND TODAY. SHAPE TOMORROW.Source: TECH BOOSTERS Feeligreen DermoPatch Explore the Sign French startup Feeligreen developed a skin patch that uses microcurrent technology to treat signs of aging by diffusing beauty products into the skin. Topical medication or normal beauty products are applied to the patches that are powered by a tiny electronic module. The microcurrent tech boosts the diffusion of the products into the skin and makes the treatments more effective. 12 LHBS // SNAPSHOT: BEAUTY & TECH
  13. 13. UNDERSTAND TODAY. SHAPE TOMORROW.Source: TECH BOOSTERS Talika Skincare Booster Explore the Sign Talika is a skincare booster that promises to enhance the look of the skin if it suffers from acne, pimples or blackheads. The gadget is pen-shaped and hand-held and uses light technology discovered by NASA. Visible light was revealed to help revitalize cell metabolism and as a result prevents acne- causing bacterial activity and reduces inflammation. This way, the gadget boosts the skin’s health and provides an even skin tone. 13 LHBS // SNAPSHOT: BEAUTY & TECH
  14. 14. UNDERSTAND TODAY. SHAPE TOMORROW.Source: TECH BOOSTERS Clarisonic Sonic Cleansing Brush Explore the Sign Clarisonic was one of the first to start the sonic skincare wave. Its skin cleansing brushes use a micro-massage motion that does more than 300 movements per second. This method efficiently extracts impurities from the skin and is six times more effective than just using hands to clean the face. It is used with a usual facial cleanser. Other brands have followed Clarisonic’s example and there is now a variety of similar cleansing brushes on the market. 14 LHBS // SNAPSHOT: BEAUTY & TECH
  15. 15. BEAUTY WEARABLES Smart Beauty Items that Give Individualized Recommendations UNDERSTAND TODAY. SHAPE TOMORROW. 15 LHBS // SNAPSHOT: BEAUTY & TECH
  16. 16. UNDERSTAND TODAY. SHAPE TOMORROW. IMPLICATIONS 16 BEAUTY WEARABLES: Smart technology and beauty wearables offer consumers greater control over their individual beauty needs. Gadgets and wearables in the beauty sector can track the individual’s state of the skin and give specific and customized recommendations of how to improve it. By measuring bio data, the devices are able to educate the user about the hydration level of their skin, if there is need for UV protection and how their environment effects their skin’s condition. There is also a patent for a wearable that is not focusing on the skin, but instead acts as a digital deodorant. Smart items offer individuality by measuring bio data and giving customised recommendations. LHBS // SNAPSHOT: BEAUTY & TECH
  17. 17. UNDERSTAND TODAY. SHAPE TOMORROW.Source: BEAUTY WEARABLES Wired Beauty MAPO: High-Tech 3D Beauty Mask Explore the Sign Peoples’ skins differ due to a wide variety of reasons: weather, skin types, hormones and hydration levels can all influence the skin which makes it difficult to find the right routine without constantly consulting with a dermatologist. Wired Beauty has developed a solution for this: the MAPO, a personalized beauty mask that scans the skin with sensors and then informs users of their skin condition and tips via a smartphone app. 17 LHBS // SNAPSHOT: BEAUTY & TECH
  18. 18. UNDERSTAND TODAY. SHAPE TOMORROW.Source: L’Oéal’s My UV Patch Smart Skin Patch that Tracks the Skin’s Exposure to UV rays Explore the Sign My UV Patch is the first stretchable skin sensor. It contains photosensitive blue dye that changes its color when exposed to ultraviolet light. Users can take a picture with the corresponding app and learn more about their skin’s condition and whether to apply sunscreen or take a break in the shade. The patch is disposable and can be worn up to 5 days on any body part. 18 BEAUTY WEARABLESLHBS // SNAPSHOT: BEAUTY & TECH
  19. 19. UNDERSTAND TODAY. SHAPE TOMORROW.Source: WAY A Portable Pad-Shaped Dermatologist Explore the Sign WAY is a personal skincare monitor that analyzes the user’s skin condition. The device provides on-demand skin health metrics and personalized skincare tips. It brings big data to skincare through sensors that measure the skin’s condition and ambient environment, like temperature and humidity. The data is transferred to the user’s smartphone via Bluetooth and is the basis for recommendations and remedies, like drinking more water and applying sunscreen. 19 BEAUTY WEARABLESLHBS // SNAPSHOT: BEAUTY & TECH
  20. 20. UNDERSTAND TODAY. SHAPE TOMORROW.Source: Google Digital Deodorant Explore the Sign Google was awarded a patent for a “digital deodorant” in 2015. The “deodorant” is a tiny wearable fan that uses odor-sensing technology that detects the user’s smell and then emits a spray of deodorant. The user is also alerted via social media and even offered an alternative GPS route to avoid running into friends. However, there is no word yet on whether Google will pursue this idea to market. 20 BEAUTY WEARABLESLHBS // SNAPSHOT: BEAUTY & TECH
  21. 21. INGESTIBLE BEAUTY Beauty from the Inside: Pills and Pharmaceutical Remedies UNDERSTAND TODAY. SHAPE TOMORROW. 21 LHBS // SNAPSHOT: BEAUTY & TECH
  22. 22. UNDERSTAND TODAY. SHAPE TOMORROW. IMPLICATIONS 22 INGESTIBLE BEAUTY: While some beauty rituals are pleasant and even fun, others can be annoying and too time-consuming. That’s why great strides are being made to produce digestible forms of fixes, cures and protection, following the principle “if it’s not pleasant it should at least be fast". Soon, beauty might not be achieved from outside applications but come truly from the inside. Instead of repeatedly coloring your hair or applying sunscreen a couple of times a day, research is working on providing ingestible remedies, like pills and infused waters. Research is leading to ingestible products that make keeping up with beauty routines easier and faster. LHBS // SNAPSHOT: BEAUTY & TECH
  23. 23. UNDERSTAND TODAY. SHAPE TOMORROW.Source: Osmosis Skincare Drinkable Sunscreen: Harmonised H2O UV Protection Explore the Sign The “sunscreen water” protects the skin inside out by molecules that cancel out up to 97% of UVA and UVB rays. The product claims to provide travelers with SPF up to factor 30. There is a tanning and a non-tanning version. 23 INGESTIBLE BEAUTYLHBS // SNAPSHOT: BEAUTY & TECH
  24. 24. UNDERSTAND TODAY. SHAPE TOMORROW.Source: L’Oréal Research for Grey Hair Cure Explore the Sign L’Oréal led global research for cures for grey hair during the last decade. The “Hair Biology Group” co-invented a topical product that protects and regenerates the melanocytes of hair follicles in 2009. In addition, L’Oréal also announced the development of a pill that will prevent grey hair as long as it is consumed once a day in 2011. 24 INGESTIBLE BEAUTYLHBS // SNAPSHOT: BEAUTY & TECH
  25. 25. UNDERSTAND TODAY. SHAPE TOMORROW.Source: Medical Research for Sunscreen Pills Tropical Fern and Algae as UV Protection Explore the Sign Researchers are looking into new ways to protect peoples’ skins from harmful exposure to UV radiation. Focus for one potential oral sunscreen lies on a tropical fern (Polypodium leucotoms) that has been used in primitive medicine in South America and protects the skin with its antioxidant properties. Another possible ingredient for ingestible sunscreen could be symbiotic algae, which is currently being researched as well. 25 INGESTIBLE BEAUTYLHBS // SNAPSHOT: BEAUTY & TECH
  26. 26. UNDERSTAND TODAY. SHAPE TOMORROW.Source: Shiseido Pure White W: Whitening & Anti-Aging Supplement Explore the Sign In Japan, people strive for light skin tones without imperfections, such as pimples, freckles, dark spots or age spots. Shiseido’s Pure White W pills promise to whiten and to clarify the user’s skin and to eliminate skin dryness. It tightens the pores for a spotless skin and keeps the body healthy by flushing out toxins and aiding digestion. 26 INGESTIBLE BEAUTYLHBS // SNAPSHOT: BEAUTY & TECH
  27. 27. SUMMARY & LEARNINGS UNDERSTAND TODAY. SHAPE TOMORROW. 27 LHBS // SNAPSHOT: BEAUTY & TECH
  28. 28. UNDERSTAND TODAY. SHAPE TOMORROW. IMPLICATIONS 28 SUMMARY & LEARNINGS: one Beauty and personal care brands increasingly compete on digital experience enhancers instead of formulation or packaging. two Technology is increasingly used to boost the performance and effectiveness of existing products. three Smart technology and beauty wearables offer consumers greater control over their individual beauty needs. four Research is working on ingestible products that make keeping up with beauty routines easier and faster. LHBS // SNAPSHOT: BEAUTY & TECH
  29. 29. UNDERSTAND TODAY. SHAPE TOMORROW. Discover ABOUT LHBS. Define Develop Deliver We are an unconventional strategy firm that helps clients to better understand today and successfully shape tomorrow. LHBS has extensive experience & expertise in business development, brand building and customer experience. The firm works across all major industries for clients from the FT Global 500, German Mittelstand and fast growing startups. http://www.lhbs.com ABOUT UNDERSTAND TODAY. SHAPE TOMORROW. 29 LHBS // SNAPSHOT: BEAUTY & TECH
  30. 30. UNDERSTAND TODAY. SHAPE TOMORROW. INSPIRATION -HUB INSPIRATION-HUB 30 This Snapshots is powered by the LHBS Inspiration-Hub. The LHBS Inspiration-Hub is a digital platform that brings customized insights and inspiration to the heart of your organization. It is a digital platform that tracks changes in people, markets and technology. https://inspiration-hub.com/ LHBS // SNAPSHOT: BEAUTY & TECH
  31. 31. Die in dieser Präsentation dokumentierten Gedanken und Vorschläge sind geistiges Eigentum der 
 LHBS Consulting Berlin GmbH und unterliegen den geltenden Urhebergesetzen. Die unauthorisierte Nutzung, 
 die ganze oder teilweise Vervielfältigung sowie jede Weitergabe an Dritte ist nicht gestattet. LHBS Consulting Berlin GmbH Köpenicker Straße 154  10997 Berlin Germany   IMPRINT UNDERSTAND TODAY. SHAPE TOMORROW. www.lhbs.com THANK YOU 31 LHBS // SNAPSHOT: BEAUTY & TECH

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