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Why We Build Personal Brands
- 3. Opportunity Differentiation Commodity sale: Buyer chooses on price Misaligned audience and positioning www.Reputation360Book.com If we do not have adequate differentiation, the market sees us as the same, and therefore chooses based on price. If we do not focus on a target audience and opportunity, we run the risk of being looked over when opportune situations arise. Our goal is to find opportunities that align with our unique value proposition.
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