3. NJ Latino Quick Facts
• NJ ranks 7th in U.S. in Latino population with 1.6 m
• NJ Latino pop. est. at 2.2 m by 2020 (22%)
• About 37% of all Latinos are under the age of 18.
• NJ DOE shows Latino state youth enrollments in pre-K-4th grade
range between 22%-30% of each grade – and growing
• Latino percentage with bachelor’s degree (10.7%) lags the state
average by half (21.6%).
• Only 4.5% of Latinos hold a grad./prof. degree vs. the state level of
12.9%. Source: U.S. Census Bureau
4.
5. NJ Latino Population Gains by County
0% 10% 20% 30% 40% 50%
Atlantic County 16.8%
Bergen County 16.1%
Burlington County 6.4%
Camden County 14.3%
Cape May County 6.2%
Cumberland County 27.1%
Essex County 20.3%
Gloucester County 4.8%
Hudson County 42.2%
Percent Latino
Hunterdon County 5.3%
Mercer County 15.1%
Middlesex County 18.4%
Monmouth County 9.7%
Morris County 11.5%
Ocean County 8.3%
Passaic County 37.1%
Salem County 6.8%
Somerset County 13.%
Sussex County 6.4%
Union County 27.4%
Warren County 7.1%
Source: U.S. Census Bureau
6. Top 10 Countries of
Latino Foreign-Born
in New Jersey
Percent of Foreign-born
Latinos That Populate
New Jersey Counties
Source: U.S. Census Bureau
7. NJ Latinos by Type 2000 vs 2010
Cuban
Cuban 5%
2%
Central
American
7% Other Other
7% 8% Puerto
Rican
Dominican Puerto Central 28%
5% Rican American
53% 11%
Mexican
11% Dominican
13%
South South
American American
15% 21%
Mexican
14%
Source: U.S. Census Bureau
8. Population Growth Among
Largest Latino Sub-Groups of NJ
U.S. Census Reports
Ancestry 2000 2010 +%
• Puerto Ricans 366,788 434,092 18.4%
• Mexicans 102.929 217,715 111.5%
• Dominicans 102,630 197,922 92.6%
• Salvadorans 25,230 56,532 124.0%
• Guatemalans 16,992 48,869 187.6%
• Colombians 65,075 101,593 56.0%
• Ecuadorians 45,392 100,480 121.4%
• Peruvians 37,672 75,869 101.4%
• Cubans 77,337 83,362 7.8%
Source: U.S. Census Bureau
9. Place of Birth of Latinos in NJ
33.4%
44.3% Born in state of residence
Born in other state in the
United States
11.7%
10.6% Native; born outside the
United States
Foreign born
Source: U.S. Census Bureau
Source: U.S. Census Bureau, 2010
10. Median Age in NJ
38.3
40
30.1
35
30
25
Total Population
Hispanic
20
15
10
5
0 Source: U.S. Census Bureau
11. NJ Latinos’ Ability to Speak English
Speak English Very Well Speak English Well
Speak English Not Well Speak English Not at All
49.63% 9.80%
20.61%
19.96%
Source: U.S. Census Bureau
12. NJ Employment Status
In Labor Force Pop. 16 and over
6,900,700
4,623,469
67.4%
1,054,474
756,058
71.7%
Total N.J. pop. Latinos Source: U.S. Census Bureau
13. NJ Latino Market
Owner vs. Renter Occupied Housing Units
Renter Occupied Owner Occupied
38.3
66.1
61.7
33.9
Latino NJ Population Source: U.S. Census Bureau
14. U.S. Household Median Incomes
Black Latino White Asian
$69,448
$65,469
$61,170
$54,700 $51,861
$49,686
$46,306
$41,312
$35,525 $36,952 $38,039
$33,832 $32,584
$29,712
$26,677
1980 1990 2000 2009
Source: U.S. Census Bureau
15. NJ Median Household Incomes
$68,981
$48,093 NJ Median
Hispanic Median
Source: U.S. Census Bureau
16. U.S. Latino Consumer Spending
Doubling Every 10 Years
$1,482 tr
$1,036 tr
$499 bn
$210 bn
1990 2000 2010 2015
Source: Selig Center for Economic Growth, Terry College of Business, The University of Georgia, August 2010
17. U.S. Latino Consumer Market
2010 -- Nation’s Largest Consumer Markets
(billions)
California $265.2 bn
Texas 176.3
Florida 107.0
New York 81.3
Illinois 43.6
New Jersey 39.6
Arizona 33.9
Colorado 21.9
New Mexico 20.0
Georgia 17.0
Source: Selig Center for Economic Growth, Terry College of Business, The University of Georgia, August 2010
18. NJ Latino Spending
(In billions)
1990 2000 2010 2015
NJ Total $164.3 $272.6 $399.2 $500.5
Latinos 8.9 19.6 39.3 55.4
% of Tot 5.4% 7.2% 9.8% 11.1%
Whites 144.6 229.9 325.1 400.3
Blacks 13.9 24.4 36.1 45.4
Asians 5.7 16.1 31.6 43.9
Native Amer. 0.3 0.5 0.9 1.3
Source: Selig Center for Economic Growth, Terry College of Business, The University of Georgia, August 2010
19. NJ Spending in Billions
(Black, Asian & Latinos)
billions
$60.0 $55.4
$50.0 $45.4 $43.9
$39.0
$40.0 $36.1
$31.6
$30.0 $24.4
$19.6
$20.0 $16.1
$13.9
$8.9
$10.0 $5.7
$0.0
1990 2000 2010 2015
Black Asian Hispanic
Source: Selig Center for Economic Growth, Terry College of Business, The University of Georgia, August 2010
20. NJ LATINO HOUSEHOLD INCOMES
IN THE PAST 12 MONTHS (census)
(IN 2010 INFLATION-ADJUSTED DOLLARS)
50000
45000
40000
35000
30000
25000
20000
15000
10000
5000
0
Source: U.S. Census Bureau
21. New Jersey Latino Market
NJ Latino-Owned Businesses
2002 2007 % +/(-)
Total NJ 49,841 68,362 37.1%
Total Receipts $7.5 bn $10.2 bn 42.4%
Avg Rev/Bus $150,478 $148,502 (1.3%)
Source: U.S. Census Bureau
22. 42% Growth in Receipts in Five-Year Span
$10.5 bn
$7.5 bn
2002 2007 Source: U.S. Census Bureau
23. NJ Latinos Living in Poverty
Total: 320k (20%)
• Percentage of children living in poverty: 26.6%
• Latinos 18-24 living poverty: 17.1%
• Latino elderly living poverty: 15.6%
• Families headed by Latina women living in poverty
stands at 38% -- almost 40,000 households.
Source: U.S. Census Bureau
Source: Legal Services of New Jersey
24. Latino Poverty Status in NJ
Income in the Past 12 Months Below Poverty Level
(U.S. Census, 2010)
320,000
169,400
121,300 (55.5%)
(39.7%)
85,400
14,700
(4.8%)
Population Under 18 years 18 to 64 years 65 years and Population of
Below Poverty over Trenton
Level
Source: U.S. Census Bureau
25. NJ Latinos Without Health Coverage
Before ObamaCare*: 30%
• Percentage represents about 480,000 before
Obamacare*
• Latinos represented about 44% of the 1.1 million
living without health care coverage in NJ* – yet only
17% of NJ’s population
Source: U.S. Census Bureau
Source: U.S. Census Bureau
26. Latinos Not Covered by Health Insurance in NJ
An 95% Increase since 2000!
480,000
246,275
2000 2012 Source: U.S. Census Bureau
27. A “Perfect” Storm for Latinos in NJ?
NJ Latinos living in poverty: 20%
Percentage represents about 320,000 of the NJ’s
1.6 m Latinos
NJ Latinos Without Health Care Insurance: 30%
Percentage represents about 480,000 Latinos
Source: U.S. Census Bureau
336. People Living in Poverty in New Jersey
745,925
White Black Hispanic Asian Total
369,581
231,275
203,682
39,697
Source: U.S. Census Bureau
337. Percent by Race Living in Poverty in
New Jersey
19.9%
18%
Source: U.S. Census Bureau
9%
6% 6%
White Black Hispanic Asian Total
338. Percentage NJ Latinos Without Health Care: 29.1%
• Percentage represents about 451,000 Latinos
• Latinos represent about 41% of 1.1 million living
without health care in New Jersey
339. Latinos Not Covered by Health Insurance in NJ
421,950
A 71.3% Increase since 2000
246,275
Source: U.S.
2000 2009 Census Bureau
340. Latino Information Network
at
Rutgers University
Advancing Rutgers’ Commitment to
Diversity, Public Service & Excellence
341.
342. HOUSEHOLD INCOME IN THE PAST 12 MONTHS
(IN 2010 INFLATION-ADJUSTED DOLLARS)
(HISPANIC OR LATINO HOUSEHOLDER)
50000
45000
40000
35000
30000
25000
20000
15000
10000
5000
0