3. PORTFOLIO 2016 / Livia Fontanelle
OVERVIEW
Job experience
Brief: window display for
Reserva Menswear;
Concept: globalization, human values, tech-
nology, relationships, future, love;
Materials: nylon mobile heart shaped with
pictures from couples, 2 mannequins
holding each others, stickers outside with
the common button “turn off”.
“TURN OFFYOUR CELLPHONE”
Valentine’s Day / June 2015
1 /Visual Merchandise
RESERVA
MENSWEAR
4. PORTFOLIO 2016 / Livia Fontanelle
OVERVIEW
Concept: in this campaign animals were
chosen to symbolize how prejudice
exists in our daily life;
All customers were able to have a self
reflection by putting themselves in the
other’s place;
Materials: 1 mannequin, 1 animal head,
mirrors and MDF to build the heads.
Winter 2015
RESERVA
MENSWEAR
1 /Visual Merchandise
Job experience
Whale: aesthetics
Chicken: sexism
Deer: sexuality
Monkey: racism
DETAILS
5. PORTFOLIO 2016 / Livia Fontanelle
INSPIRATIONS
Brief: window display for the brazilian
brand F.Y.I., Rio de Janeiro -
for cool and fashionable woman;
Visual Identity: mix of industrial,
rustic and vintage objects;
Materials: wooden pecs, iron, glass, plastic.
Personal project
F.Y.I.
For Your Information
2 /Visual Merchandise
7. PORTFOLIO 2016 / Livia Fontanelle
3 /Visual Merchandise
Retail project in Domus Academy
Brief: 4 different window displays for the
female brand Atos Lombardini;
Concept: mirror, shapes, adaptation,
transformation and reflection.
Milan Design Week 2016
ATOS
LOMBARDINI
INSPIRATIONS
10. PORTFOLIO 2016 / Livia Fontanelle
Retail project in Domus Academy
Brief: development of an appealing and
operational window display;
Concept: “Kitsune for KRIZIA, and so,
every night, the fox returns.”
When these foxes transform to women,
it marks the moment the Krizia Woman is
born. In her natural habitat, she is a Kitsune.
She has a unique instinct of being
intellectual and powerful. She stands and
moves like a fox spirit, distinctively from
other creatures. Her choice is to stand out
instead of blending in, reflecting her perso-
nal attractiveness.
Milan Fashion Week / September 2016
KRIZIA
4 /Visual Merchandise
Kitsune is the Japanese word for fox.
Kitsune are believed to posses superior
intelligence, long life, and magical powers.
They are a spiritual entity meaning to reflect their
high state of knowledge. The more tails it
has- they may have as many as nine, this one
made of gold - the older, wiser, and more powerful
they are. These foxes are renowned for
impersonating beautiful women.
INSPIRATIONS
13. PORTFOLIO 2016 / Livia Fontanelle
CONCEPT
Brief: rebrand/revamp the brand;
Analysis: a pioneer in experimenting with
structures of garments & materials used,
a pioneer in making knitwear,
a pioneer in exploring all kinds of
licensing arrangement.
Italian female luxury brand
Branding project in Domus Academy
KRIZIA
5 / Branding
Instinct is a natural desire, an inborn behaviour. If Krizia is the natural habitat of
the Krizia woman, then her instinct would be to be unconventional in a sea of
consumers. She can relate to Krizia’s out-of-the-box thinking & appreciates the
genius behind the making. She meticulously observes and revels in the precision
of everything luxuriously branded ‘Krizia’. She understands Krizia’s choice to stand
out instead of blending in, because it reflects in her personal choice to be attractive
in an unprecedented way. The Krizia Space both online & offline is a place where
individuality manifests, as if it was just created for her to enjoy and escape to
14. PORTFOLIO 2016 / Livia Fontanelle
5 / Branding
PROPOSALS
Branding project in Domus Academy
1: Change in mannequins to show
the attitude of Krizia
2: 4 mannequins, climbing the stairs made
of black and gold marble texture, leading
to a door with gold texture, giving it an
aspirational & confident attitude towards
the world of luxury.
3: related with the instinct of
Luxury/Attraction we create a
golden “arena” that is in accordance with
the proposal of the visual brand identity.
Merchandise proposal
KRIZIA
2.
3.
1.
15. PORTFOLIO 2016 / Livia Fontanelle
6 / Fashion Styling
INSPIRATIONS
Styling project Domus Academy
Brief: creation of three fashion editorials;
Concept: Each one represents a different
time, meaning the project has an expressive
storyline.All the proposals show how fash-
ion can be showed in totally different ways.
Inspiration:This woman aims to leave her
confort zone. She wants to jump, take a
leap and follow her passion. She wants to
own herself,without the approval of other
people or society. freedom instead the
monotomy of llife.
September 2015
THE GREATEST
MAGAZINE
16. PORTFOLIO 2016 / Livia Fontanelle
6 / Fashion Styling
3. COMFORT ZONE
2.ESCAPE
Milanese old building
B’BAR M
3. BOUNDLESS
Pinacoteca di Brera
17. PORTFOLIO 2016 / Livia Fontanelle
7 / Internship
SHOW ROOM EXPERIENCE
Internship
One of Italy’s most recognised fashion
brands.Versace represents its heritage
through its strong and fearless designs,
while addressing a new global audience
which continues to strengthenVersace’s
position in contemporary culture.
Spring/Summer 2016
VERSACE
-Maintenance of visual identity of the showroom - divided in:
WOMEN’S FASHION AND ACCESSORIES / MEN’S FASHION AND ACCESSO-
RIES/ PALAZZO EMPIRE / EYEWEAR / FRAGRANCES / JEWELLERY / WATCHES/
YOUNG / HOME COLLECTION.
-Preparation of windows and in-store displays with the
Versace Visual Merchandising team.
-Enhance the aesthetic appeal of window displays,
walkways, counters and in-store displays.
