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5 Things HubSpot Learned after a Year with LinkedIn Ads [SlideShare]
HubSpot customers have been running LinkedIn Sponsored Updates for nearly a year now, using
these powerful social ads to get more from their content and inbound strategy.
Vivamus posuere ligula nec libero fringilla pellentesque.
They’ve since had the opportunity to review their customer’s performance. Vivamus posuere
pellentesque. Here are 5 tips they’ve learned and how you can implement their findings.
5 THINGS HUBSPOT LEARNED
AFTER A YEAR WITH LINKEDIN ADS
LinkedIn Sponsored Content posts aren’t just for awareness.
Many people think social ads are only good for generating top-of-funnel awareness and that
they can't drive leads and create customers. However, HubSpot customers drive a huge
amount of conversions from Sponsored Content.
Globally HubSpot Customers average a 9% conversion rate from LinkedIn
AdWords ($1,000 budget)
CPC Average = $3.35
CVR Average = 2.58%
$1,000/3.35 = 298 Clicks
298*.0258 = 8 Conversions
1,000/8 = $125 per Lead
LinkedIn ($1,000 budget)
CPC Average = $5.74
CVR Average = 6.1%
$1,000/5.74 = 174 Clicks
174*.061 = 11 Conversions
1,000/11 = $90 per Lead
• JUN 10 2015 •
Click-through-rate is really important.
If users aren’t clicking on your ads, LinkedIn will penalize them and you’ll end up with less
conversions and a much higher cost-per-lead. Aenean sodales auctor odio. To combat this,
focus on two things: effective targeting and compelling creative.
• Resist the urge to hyper-target.
• Build targeting based on your buyer persona.
• Aim for an audience higher than 50k people,
but try not to exceed 500k.
Use a large image [1200x627 pixels] that can
cut through the noise and capture your
Share something interesting and newsworthy
in your ads.
If you’re not testing, you’re losing money.
Customers who drive the most conversions with LinkedIn Ads have multiple ads
inside each campaign.
Here’s how to do it:
Test different creative
options to see which ads
drive the most conversions.
Put more budget towards
the winning creative combo
to drive the most leads at
the lowest cost.
Try different images, copy,
Keep in mind that the
smallest tweaks can have
a significant impact.
Here’s how to do it:
Make sure employees are active and sharing
on their page to give it a boost.
Test a post organically to see how it performs.
Share your best content every day.
Build an organic audience to at least a few
hundred followers before sponsoring content.
A healthy LinkedIn Company Page makes great ads easier.
Higher performing advertisers have big, healthy LinkedIn pages with a significant following
and lots of engagement.
Combine ads and inbound for the biggest impact.
Top-performing advertisers do this. Nam vestib. Their ads are part of a holistic campaign.
Here’s how to do it:
Turn remarkable content
into an offer.
Use optimized landing
pages and simple forms.
Promote content through
blogs and social channels
Then use ads to amplify
This approach is important as B2B buyers often need more than one touch
before they buy. People are doing more and more independent online product
research on LinkedIn.
Use the these tips from
Hubspot to reach your ideal
customers on the world’s
largest professional network.
Market to who
Ready to create
your first Ad?
We thought so.
Today, LinkedIn members number more than 400+ million
professionals. That’s over one-half of the 600 million
professionals on the planet, representing the largest group
anywhere of influential, affluent and educated people.