2. Jeroen van de Ven
Social Media Manager
ABN AMRO
“Always On”
Content and Dialogue on Housing

7. ServiceBrand Reputation Social Selling
Strategic Goal:
Strengthen relationships, co-create value
Trust in
ABN AMRO.
Persistently surpassing
expectations
Selling without selling

8. TARGET
‘Always on’
Uniquevisitors
Impressions

9. BEFORE DURING AFTER

13. Branches & Ambassadors
sharing content

19. Articles with answers to customer questions

21. HUMANIZING
THE BRAND
#H2H

23. Takeaways:
1. Create Customer centric content
2. Use the power of employees
3. Selling without selling
4. Be ‘Always on’ 24/7

24. “Being truly Social drives
Engagement, Engagement
drives Advocacy and Loyalty,
and both correlate directly to
increased Sales!”
#RonR = ROI
Ted Rubin – Author Return on Relationship™