Social media isn't just a black hole of cat videos. It's a way to grow your business at scale. In fact, 78% of salespeople use social media to outsell their peers and customers are 29% more likely to purchase on the same day when social communications are a part of their buyer’s journey. With proof like this, it’s time to get smart on how you leverage social media. And to help your business post with poise, we’ve put together a superstar panel of social media managers to share: • The tools, tips and tricks every social media marketer should know • How the right digital presence can help you build brand awareness, generate leads and showcase thought leadership • The types of content that perform best • How to measure business impact from your efforts

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BEFORE WE
GET
STARTED

2. Beyond Cat Videos:
Driving Business
with Social Media

3. KOKA SEXTON
Global Industry Principal
Hootsuite
@kokasexton
ALEX RYNNE
Content Marketing Manager
LinkedIn
@amrynnie
STEVE KEARNS
Social Media Lead
LinkedIn
@stevektweets

4. AGENDA
Making the case for social media
Scheduling tools and sourcing content
Mapping content to objectives
Measuring success
Campaign examples
Just for fun

5. POLL QUESTION
Why did you tune in today?
Answer in the poll module on the console

7. Visual is the new headline
of marketers say
visual marketing was the
most important form of
content for their business,
second only to blogging
(38%)
of social media marketer
use visual assets in their
social media marketing,
ahead of blogs (68%)
and videos (60%)
People remember 10% of
information they hear three days
later. But when paired with a
relevant image, they retain
65% of the same information.
of B2B marketers
say creating
visual content assets
is a top priority

8. Search by photo color, category,
popular photos, photographer
leaderboard, and more
Create infographic, charts,
graphs and maps, or banners
Over 1,030,000 free photos,
vectors, and art illustrations
Unite beauty and advanced
technology to create a
stunning website
Beautiful, free photos gifted by
the world’s most generous
community of photographers
Amazingly simple graphic
design software

9. POLL QUESTION
Are you currently able to track
ROI from your social activities?
Answer in the poll module on the console

10. Single touch attribution models
First-touch: 100% credit to the first action Last-touch: 100% to the last action
Overcoming the attribution challenge

11. Overcoming the attribution challenge
Multi-touch attribution model
Allocate credit to multiple touchpoints

13. Cross-platform
avg. engagements
increase in engagement
vs. benchmark
increase in reach
vs. benchmark
Cross-platform
avg. reach

14. 4 videos focused on social ROI

15. Each video had a CTA
Blog, eBook, webinar

16. on a $3K investment for
influenced pipeline
This video approach generated a
RESULTS

17. KOKA SEXTON
Global Industry Principal
Hootsuite
ALEX RYNNE
Content Marketing Manager
LinkedIn
STEVE KEARNS
Social Media Lead
LinkedIn
Q&A

18. STAY
CONNECTED
@LinkedInMKTG | lnkd.in/Blog
ALEX RYNNE
Content Marketing Manager, LinkedIn Marketing Solutions
@amrynnie | linkedin.com/in/alexandrarynne
STEVE KEARNS
Social Media Lead , LinkedIn
@stevektweets | linkedin.com/in/stevekearns3
KOKA SEXTON
Global Industry Principal, Hootsuite
@kokasexton | linkedin.com/in/kokasexton