More than two millions groups exist on LinkedIn, run entirely by our members. By building and engaging in groups, marketers can build relationships within a lively community, and encourage brand advocates. But how do you keep this community happy and engaged? See this slideshow to find out. Visit marketing.linkedin.com to learn more.

1. 5 Tips for Managing an Engaged
Community
Marketing Solutions
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2. 1 Empower members.
2 Keep it relevant.
3 Have a plan, but be prepared to abandon it.
4 Bring in experts.
5 Highlight group activity.
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3. 1 Empower members.
Why?
Appreciated, empowered
members feel like they
belong – and are more likely
to remain active and
contribute great content.
How?
Thank first-time contributors
and send personal notes to
those who post interesting
topics.
Image Credit: “Thank You, Small Business” by Dave Kerpen, LinkedIn
Influencer
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4. 2 Keep it relevant.
R Why?
Members who are interested in the
R
content are more likely to participate in
conversations and invite their
colleagues to join in.
R How?
R Moderate and approve only the best
comments and discussions. If there are
R too many, focus on the most interesting
ones and deal with the rest later.
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5. 3 Have a plan, but be prepared to abandon it.
Why?
Members want to talk
about different topics at
different times.
How?
Know the topics important
to your audience, but be
flexible about when you
bring them up.
Image Credit: Scott Nelson CC BY-SA 2012
©2013 LinkedIn Corporation. All Rights Reserved.

6. 4 Bring in experts.
Why?
Experts get a captive
audience and
members get direct
access to professional
advice.
How?
Invite journalists and
industry experts to
share their articles and
insights with the group.
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7. 5 Highlight group activity.
Why?
Recognizing valuable
contributions
encourages more of
the same.
How?
Recap popular
discussions and
recognize influential
members in regular
group emails.
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8. Join these groups to experience an engaged
community firsthand:
Connect: Professional Women's Network
Succeed: Small Business Network
Jet: The Business Traveler Network
Learn more at: marketing.linkedin.com
©2013 LinkedIn Corporation. All Rights Reserved.