Comcast Case Study
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Case Study about Comcast on LinkedIn: Raising brand awareness with company pages Visit marketing.linkedin.com for more success stories.
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Comcast Case Study
- 1. Comcast: Telecom Raising Brand Awareness Objectives Develop brand image, thought leadership within a professional community Encourage SMB owners to recommend products and services Products Company Page Polls Social Ads Partner Messages Results High engagement with audience within polls and company pages Company Page followers 7,800+ since September 2011 group launch Marketing Solutions 1
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- *AE: Janine TaorminaCountry: USCompany DescriptionComcast Business Class offersInternet, data, voice and TV solutions for small business and midmarket business customers.ChallengeComcast Business Class wanted to manage development of its brand image within the context of a professional community, and also position the brand as a thought leader.The company wanted to develop an online community that would encourage small and mid-market business owners to recommend Comcast Business Class products and services to their peers.SolutionCompany PageSocial Ads (follow and recommendations)PollsPartner MessagesDisplay AdsWhy LinkedIn?Highly engaged professional audienceAbility to target desired audience of small and mid-market business ownersTools to encourage sharing and recommendationsResults7,800 Company Page followers since September group launch20 recommendations for products and servicesPolls generate thousands of responses, dozens of commentsPartner Messages deliver open rates from 13–15 percentResearch confirmed that campaigns reached 69% of SMB audience and 46% of enterprise decision-making audienceRecommendation Quotes“Product works flawlessly!My package comes with internet connection at great speeds and with basic TV. What else could I ask for. Excellent after sale service! They have that too.” – LinkedIn member, Miami“Much faster, much less expensive, and just as reliable as our T1 line. Have now flip-flopped the two lines, making Comcast our primary and the T1 our backup.”—LinkedIn member, Boston