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Marketing Solutions




Exact
Case Study
Exact software engages customer opinion using a LinkedIn Company Page, resulting in
recommendations from 40% of their accountancy clients in The Netherlands




                                                                      Challenge
                                                                  •   Activate recommendations from accountants -
                                                                      important influencers in the purchase decision-making
                                                                      process for Exact’s clients
                                                                  •   Accrue impartial, authentic insights from current
                                                                      customers to inform future product development
                                                                      and marketing

                                                                      Solution
                                                                  •   Establish a LinkedIn Company Page to engage
About Exact                                                           professionals in a business context and showcase
Exact is a global software provider, serving entrepreneurs with       Exact’s products and services
web-based financial and administration tools. Headquartered in    •   Activate LinkedIn’s recommendation capability, inviting
The Netherlands, every day Exact’s solutions help over 100,000        visitors to endorse Exact’s products and services
local and international companies run their businesses.           •   Use LinkedIn Recommendation Ads to
                                                                      accelerate results

                                                                      Why LinkedIn?
                                                                  •   The largest community of business professionals
                                                                      in the world
                                                                  •   85% of the accountants in The Netherlands can be
                                                                      reached via LinkedIn
                                                                  •   Independent platform to achieve unbiased product
                                                                      reviews

                                                                      Results
                                                                  •   40% of Exact‘s customers in the accounting sector have
                                                                      recommended Exact’s SAAS offering via their LinkedIn
                                                                      Company Page, sharing their validations with their own
                                                                      network of professional connections
                                                                  •   281 product recommendations for Exact’s 14 listed
                                                                      software services
                                                                  •   5,294 new followers on Exact Company Page
Reach the world’s largest audience of business professionals with LinkedIn.
                                                                              Copyright © 2011 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in
LinkedIn Marketing Solutions                                                  the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
http://marketing.linkedin.com/contact                                         10-LCS-026-G 0211

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Exact Case Study

  • 1. Marketing Solutions Exact Case Study Exact software engages customer opinion using a LinkedIn Company Page, resulting in recommendations from 40% of their accountancy clients in The Netherlands Challenge • Activate recommendations from accountants - important influencers in the purchase decision-making process for Exact’s clients • Accrue impartial, authentic insights from current customers to inform future product development and marketing Solution • Establish a LinkedIn Company Page to engage About Exact professionals in a business context and showcase Exact is a global software provider, serving entrepreneurs with Exact’s products and services web-based financial and administration tools. Headquartered in • Activate LinkedIn’s recommendation capability, inviting The Netherlands, every day Exact’s solutions help over 100,000 visitors to endorse Exact’s products and services local and international companies run their businesses. • Use LinkedIn Recommendation Ads to accelerate results Why LinkedIn? • The largest community of business professionals in the world • 85% of the accountants in The Netherlands can be reached via LinkedIn • Independent platform to achieve unbiased product reviews Results • 40% of Exact‘s customers in the accounting sector have recommended Exact’s SAAS offering via their LinkedIn Company Page, sharing their validations with their own network of professional connections • 281 product recommendations for Exact’s 14 listed software services • 5,294 new followers on Exact Company Page
  • 2. Reach the world’s largest audience of business professionals with LinkedIn. Copyright © 2011 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in LinkedIn Marketing Solutions the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved. http://marketing.linkedin.com/contact 10-LCS-026-G 0211