As a marketer, you’re often tasked with running multiple campaigns and trying to understand which campaigns are delivering the best ROI. Diving into the data to understand performance and making optimizations can become time consuming. We’ve heard you - and have recently redesigned our Campaign Manager to be cleaner, faster and more intuitive. Join us to learn tips and best practices on how to take full advantage of the new experience.

1. Welcome and thank you for joining
LinkedIn’s Live Webinar:
• We will start the live webinar at 11am PT | 2pm ET
• Please note that the audio portion will stream through
your PC/Laptop speakers. There is no separate dial-in
option. Be sure to check your speakers to ensure they
are turned on and that volume is at an audible level.
• Please enter questions into the Q&A module
• Check out the Resources module for the slides
and related content
• If you have any technical difficulties, please click
on the Help widget
BEFORE WE
GET STARTED

2. Title (Renee to add)
LinkedIn Demo Days:
New Reporting Experience
for LinkedIn Ads

3. Presenters
Jeff Weiner
Chief Executive Officer
Arjun Desai
Associate Product Marketing Manager
LinkedIn
Jessica Cassell
Senior Media Operations Technical Support
LinkedIn

4. Today’s
agenda
I What’s new with LinkedIn reporting?
II What are the top three features?
III What additional features are coming?

5. What’s new with
LinkedIn reporting?

6. 6
Befor
e
New reporting
experience
What’s changing?

7. 7
A faster, more intuitive way to analyze your LinkedIn ads
Work faster
Tons of campaigns + ads?
Scan a ton of campaigns
quickly with faster loading,
better search, and more.
Personalize to you
New pre-selected views to
tailor your metrics that
matter to you. Coming later:
fully customizable columns.
Analyze quicker
Do analysis in seconds
through new 1-click
breakdowns, quick totals
and hover-overs.

8. Work faster: Simpler Navigation
o Tabbed structure allows
navigation between Accounts,
Campaigns and Ads quickly
8
o Expanded date filters give
flexibility on how your view
performance data
o Pre-selected views to show the
metrics that matter to you
o Concise aggregation of
Campaigns and Ads data
through user selection

9. Work faster: Search + Sorting
o Explore Accounts, Campaigns
and Ads
9
o Search your LinkedIn marketing
by unique line ID, product type,
campaign name and even copy
within the ad
o Searches at the higher level
filter through to lower levels
o Sort metrics in ascending or
descending order – this will also
work for results across multiple
pages

10. 10
o Editing your campaign will re-
navigate you back to the
previous design
o We will be improving and
expanding our design changes
to wider Campaign Manager in
the near future
Work faster: Quick editing

11. o Choose singular or multiple
Accounts, Campaigns or Ads to
chart
11
o Chart multiple campaigns by
selecting your campaigns and
the Performance charting icon
o Chart singular campaigns by
hovering over the campaign and
Chart or via the above option
Analyze quicker: Easy charting

12. Analyze quicker: Demographic
Charts
o Charts populate in a separate
URL making it easy to share
charts with your team
12
4
o Switch from Performance to
Demographics in one click
o Explore a wide range of
demographic data

13. o View Pacing and Bidding
indicators on daily budget
utilization to remain competitive
13
o Access this view by selecting
View and Settings
o Hover over a campaign’s
lightbulb to see optimization
suggestions
o Pro Tip – These will only
generate for “Active” campaigns
Analyze quicker: Helpful Hover-
Overs

14. Personalize to you: Pre-selected
Views
o View metrics that
matter most to your
business objective or
ad format
o Coming later: Fully
customizable
columns
14

15. Demo of New Reporting
Experience

16. What additional features are
coming?

17. 17
What’s coming later this year
Customizable
columns
Automatic
reports by email
Enhanced
charting
History/
change log

18. Q&A