Live Webinar: Crash Course in Metrics & Analytics

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When you're focused on marketing to who matters, understanding the impact of your programs is more important than ever. Sophisticated Marketers driven by data are measuring and analyzing their initiatives to get closer to their prospects and optimize ROI. But getting there can be a bumpy road. Data accuracy, alignment, attribution challenges, and metrics varying across the buyer's journey are recipe for headaches for even the most Sophisticated Marketer. Don't fret. In this webcast, LinkedIn's very own Senior Content Marketing Manager, Megan Golden and Senior Marketing Manager, Cassandra Clark, will show you how you can get clear visibility into the impact of your programs throughout the purchase process. We'll also cover the basics on how to leverage LinkedIn Conversion Tracking to optimize your LinkedIn campaigns.

Marketing

REACH
upper funnel
Email Marketing
Display Ads
Search Marketing
Organic Social Media
PR
Paid Social Media
Free Written content
Rich Media content
TACTICS METRICS

NURTURE
Email Marketing
Search Marketing
Display Ads
Paid Social Media
PR
Gated Long-form Content
Webinars
Demos / Trials
TACTICS METRICS
lower funnel

Live Webinar: Crash Course in Metrics & Analytics

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13. REACH NURTURE marketing

14. REACH upper funnel Email Marketing Display Ads Search Marketing Organic Social Media PR Paid Social Media Free Written content Rich Media content TACTICS METRICS

15. NURTURE Email Marketing Search Marketing Display Ads Paid Social Media PR Gated Long-form Content Webinars Demos / Trials TACTICS METRICS lower funnel

16. REACH NURTURE • Awareness • Branded search • Brand recall and lift • Website and referral traffic • Page views, pages per visit, time spent on site lift • Subscriber/opt-in lift • Engagement (open rate, shares, likes, comments) • Bounce rate decline • Unique visitor lift • Inbound links lift • Leads (organic vs paid) • MQLs/SAOs • SQOs • Cost per lead • Qualified lead velocity rate (i.e., growth in qualified leads) • Form fills • Revenue • Returning visitors • Close rate • Retention rate, customer lifetime value, upsell/cross-sell across the funnel

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