Originally presented during EducationConnect 2015 on 10/15/15 in NY, Maya Pope-Chappell, News Editor, LinkedIn presents best practices for students to publish on LinkedIn.

1. Maya Pope-Chappell
News Editor, LinkedIn
@mayaj

2. GET DISCOVERED
Show What You Know

3. Publishing on LinkedIn
Write
Your Connections & Followers
Global Professional Network
Expand Your Professional Brand
LONG FORM
Deep dive on topics
that matter to you,
and watch
engagement build in
the comments
SHORT FORM
Share links, articles,
images, quotes and
other content that is
relevant to you and
your followers
GROW YOUR
IDEAS
GAIN
FOLLOWERS

4. • It’s your chance to showcase your Insights, knowledge and experiences
• It’s one way to build influence and thought leadership
• It’s a great sounding board for your thoughts and big ideas
• It’s your chance to reach up to 380+ million professionals
Why Write on LinkedIn?

5. How to Write Long-Form Posts
The long-form post tool allows you to draft or paste in your thoughts and then publish to all of your followers
1. Sign in to LinkedIn.com
3. Write until you’ve said what you want to say. The
more of your own voice, the better. Asking questions to
readers helps get them engaged
2. Click to access the publishing tool
4. Publish