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You’ve told us what you want, what you really, really want

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Just over a month ago, we asked readers of our blog to tell us about the content they’d like to see more of from LinkedIn Marketing Solutions in 2017. Thank you to everyone who took our quick survey telling us about the subjects you want us to cover – and how you would like us to cover them. You’ve given us a great basis for planning our blog strategy for this year. Now it’s over to us to make sure we hold up our end of the bargain – and give you the content you’ve asked for.

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You’ve told us what you want, what you really, really want

  1. 1. Tell us what you want, what you really really want in 2017 What would you like to see more of next year? 1 What format of content would you like to see more of next year? 2 What is your most important marketing priority for 2017? 3 Has your company advertised or is your company planning to advertise on LinkedIn in 2017? 4 What tactics below are you using within your marketing strategy? 5 Would you recommend the LinkedIn Marketing Solutions Blog to colleagues? 6 42%42% MAYBE, NOT SURE Content marketing 77% Paid social media advertising 44% Influencer marketing 33% Account based marketing 31% Data-driven marketing 31% A/B testing 30% How-to-guides Latest industry news LinkedIn Marketing Solutions product information 17% Thought leadership posts Customer stories 35% Infographics 20% eBooks 19% SlideShare decks 13% Videos 13% Webcasts 40% Generating leads 7% Working more effectively with sales 24% Driving awareness 19% Measuring content effectively 10% Improving ROI NO YES 45%13% 42% 14% 12% 10% 4out of 5say yes

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