The document summarizes survey results from LOGIN 2016, an annual technology conference in Lithuania. It finds that most attendees planned their schedule using the online schedule, noticed Facebook ads for the event, and enjoyed sessions on VR/robotics and the startup fair. Areas for improvement included the mobile app and more printed schedules. Attendees gave high marks for organization and content and said they would likely attend and recommend future LOGIN events. Internet usage at LOGIN 2016 set new records. Organizers expressed pride in the success of LOGIN 2016 and invitation to JOIN LOGIN 2017.
2. Join us in taking a look back
Thank you for being a part of LOGIN 2016!
3. survey: information sources
How did you plan your personal schedule?
21%
25%
19%
35%
0% 10% 20% 30% 40% 50%
Not planned in advance
LOGIN 2016 Schedule magazine
LOGIN 2016 mobile app
Schedule section on Login.lt
3.22
3.72
3.16
3.92
0 1 2 3 4 5
LOGIN schedule banners
LOGIN 2016 magazine
LOGIN 2016 mobile app
Interactive schedule on Login.lt
How would you evaluate information sources (1 through 5)?
4. survey: information sources
6%
13%
13%
23%
24%
29%
47%
48%
68%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Other
Radio ads
Ads in business centres
Video ads online
Print ads
TV commercials
Outdoor ads
Internet banners
Facebook ads
Which LOGIN ads did you notice?
Other information
LOGIN magazine was read by 40% attendees
Music at LOGIN received a score of 4,04 (out of 5)
Ticketing tool scored 4,18 (out of 5), while registration process scored 4,49 (out of 5)
63% of attendees arrived by private cars
Majority - 88% - attended LOGIN for 2 days
LOGIN attendees spent more than 66.000 Eur for food, drinks and snacks during LOGIN 2016
5. survey: login 2016 content
How would you evaluate LOGIN content parts (1 through 5)?
3.14
3.42
3.46
3.56
3.57
3.68
3.72
3.83
3.84
3.9
3.92
0 1 2 3 4 5
LOGIN pre-party
LOGIN Goest Out
LOGIN App Camp
LOGIN VIP networking evening
LOGIN Game Fest
LOGOUT
Teo Business Summit @ LOGIN
Hardware district
LOGIN Startup Fair
Other hall sessions
Omnitel Hall sessions
6. survey: login 2016 content
What was the best?
Cyborgs
People, networking & atmosphere
Weather
Good content
Teo Business Summit @ LOGIN
Registration area
Payment through Wiopay
Biohacking
Organisers and volunteers
Braingasm
Startups
Food trucks
LOGIN Game Fest
Solution for asking questions
VR, robots and drones
What should be improved?
Mobile app
More schedule banners
throughout LOGIN venues
More printed schedules
Colour-coded halls
Payment by card needed
Parking
Security
(Sometimes) overlapping
sessions of similar content
7. survey: top speakers at login 2016
and hundreds
OF other great
speakers!
Take a look at LOGIN 2016 keynotes
1. Neil Harbisson
2. Hannes Sjoblad
3. Tomas Nemura
4. Che Pope
5. Andrius Grigorjevas
11. Alfas Ivanauskas
12. Mykolas Katkus
13. Nicklas Bergman
14. Agnė Jagelavičiūtė
15. Arijus Žakas
6. Anna Jakubowski
7. Julian Assange
8. Tomas Varnas
9. Moon Ribas
10. Robert Böhme
8. survey: preferred brand activations
360 filming by DNB
Interactive smart wall of Teo & Omnitel
The Braingasm by Gluk media
VR activities by CSC Baltic, Fly VR and Gluk media
“Unlock the coffee”game by Lietuvos Draudimas
Topo Centras’hoover boards
Lithuanian Post’s magician’s performance
Free drinks by Vytautas, Coca-cola, Vilkyškių pieninė and The
Atomic Garden Vilnius
Free snacks by Pigu.lt, Vilkyškių pieninė and Nuttynuff
Special offers by Coffee Inn
Games offered by many partners
Delfi TV studio
LOGIN 2016 attendees mostly enjoyed
9. survey: overall evaluation
- Content quality: 3,47 (out or 5)
- LOGIN volunteers received an overall score of 4,29 (out of 5)
- 69% of participants will (surely) attend LOGIN 2017
- LOGIN attendees identify the following as most important:
- knowledge gained (72%)
- inspiration (67%)
- networking (60%)
- 76% of attendees are (very) satisfied with their participation at LOGIN 2016
- 46% of LOGIN 2016 participants say this festival was (much) better comparing
to similar events in Lithuania and abroad
- most are likely to recommend LOGIN to a friend (score 3,83 out of 5)
LOGIN attendees
- work in private sector (54%) or have own business (24%)
- work in IT (45%), marketing (29%), advertising (19%) or other fields
- about 58% are male
- are mostly 20-34 years old (20-24: 16%, 25-29: 36%, 30-34: 28%)
- earn more than 1.150 Eur/ month (47%)
- most (58%) have attended LOGIN more than twice
10. statistics
Internet usage
- 441,2 Gb of data downloaded during LOGIN 2016
- 122,4 Gb uploaded during LOGIN 2016
- 1.650 users (devices) on wi-fi network at once during peek times
- 2.000 unique wi-fi users during LOGIN 2016
Live stream
- 138.000+ unique viewers (total, both days; comparing to 30.000 at LOGIN
2015!)
12. login in the future
We want LOGIN in the future to be different. To be better.
Join us at LOGIN 2017!
(date: TBC)
13. We are proud of LOGIN 2016.
It was a success on so many levels. Our attendees appreciated the
content as well as networking possibilities. They also engaged in
different brand activations, which helped bringing LOGIN
participants and brands, associated with LOGIN, closer together.