LOLA iWave 4/17 - September 2013
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After summer holidays in Madrid, we have selected last month some of the best creative campaigns for inspiration in the web, some of the best usage of the modern technology in the real life, trendy implementation of social networks in the marketing mix and inspirational project to raise the brain activity. All in a 4/19 document.
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LOLA iWave 4/17 - September 2013
- 1. 4/17 #iWave September 2013 4/17 Take your September.ly dose of creativity Lola, Madrid, September 2013 #iWaveLola iWave ………………………………………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………………………………….
- 2. 4/17 #iWave September 2013 4/17 #digitalization content #Online Creative campaigns for inspiration in the web #Digital Usage of the modern digital technology in the real life #Social Media Trendy implementation of social networks in the marketing mix #Inspire Raise your brain activity ………………………………………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………………………………….
- 4. 4/17 #iWave September 2013 View it here: http://bit.ly/1aKNdJ6 Source: Trend Hunter Milka. The last square MILKA knows that the best piece of a chocolate is always the last square of chocolate. Continuing with their brand message “Dare to be tender”, they have created an interactive promotional tactic so the consumers can send this last piece of chocolate to a loved one. The consumer buys a bar with the last piece missing and entering the website can choose to have the last cube sent to them, or they can choose to have it sent to someone else, thus sharing the love and demonstrating an act of tenderness. ………………………………………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………………………………….
- 5. 4/17 #iWave September 2013 View it here: http://bit.ly/18jXEjX Source: Digital Buzz Galaxy s4: the Smart Phone Line For the launching of the Galaxy S4 in New Zealand, Samsung created the ‘Smart Phone Line’ so people could line up virtually to become the very first person to get the new phone. Once they’re in the line, all they had to do was share the S4 features that were released every day, the more they shared, the further up the line they went! It was broadcast life to an electronic billboard turning the virtual queue into a real line. ………………………………………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………………………………….
- 6. 4/17 #iWave September 2013 Web: http://www.evobanco.com/ Source: La Criatura Creativa Evo doesn’t want people to worry about their savings or anything in general, so they have created an online relaxation center called “A Pierna Suelta”. It opens in their website at midnight and offers relaxing sounds, landscapes wallpapers, meditation videos and even a free app so nothing keeps you from a good night sleep. Stop counting sheep! EVO: A Pierna Suelta ………………………………………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………………………………….
- 7. 4/17 #iWave September 2013 Web: https://www.ecuacionpolo.com/ Source: La Criatura Creativa If a Polo leaves from Cap de Creus and a horse from Finisterre, where will they meet? Solve the Polo equation in their website and win the car! Volkswagen: Ecuación Polo ………………………………………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………………………………….
- 9. 4/17 #iWave September 2013 View it here: http://vimeo.com/75260457 Source: Yellow Trace BOX Box explores the synthesis of real and digital space through projection-mapping on moving surfaces. The short film documents a live performance, captured entirely in camera. It is the culmination of multiple technologies, including large scale robotics, projection mapping, and software engineering. ………………………………………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………………………………….
- 10. 4/17 #iWave September 2013 View it here: http://bit.ly/1e0EiW8 Source: Marketing Magazine Mini: Not Normal To celebrate the Not Normal relationship Mini fans have with their cars, Mini came up with several actions including a digital out-of-home campaign with seven large digital screens on London’s Cromwell Road that displayed a personalized message to Mini drivers as they passed. They also gave the drivers an experience they could take away such as a nice breakfast or a free tank of petrol that they could collect from a Mini-branded roadside stop after the digital screens. We bet their day was Not Normal at all! ………………………………………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………………………………….
- 11. 4/17 #iWave September 2013 View it here: http://bit.ly/18yAgxe Source: Adverblog To celebrate its 140th birthday Heineken created a time travel interactive booth with 3D projection mapping on surrounded walls in Taiwan. They used ‘Leap motion’ technology to encourage customers to have a personal experience by interacting with the brand and share Heineken’s magic. Heineken: time travel interactive booth ………………………………………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………………………………….
- 12. 4/17 #iWave September 2013 View it here: http://www.youtube.com/user/virginmobileusa Source: Digital Trends Virgin Mobile wants to retrain your brain with Blinkwashing. You have to activate your webcam so it detects your blinking movement. The video starts off with a straightforward introduction about Virgin Mobile’s new plan and how not switching to Virgin mobile is your brain’s fault because not many people know enough about the company to trust it. But then you start blinking and videos start switching and it gets pretty crazy. Virgin Mobile: Blinkwashing ………………………………………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………………………………….
- 14. 4/17 #iWave September 2013 Source: Daily mail The Faces of Facebook The Faces of Facebook is an online app that has scanned the public profile images of each member, which equates to one seventh of the Earth's population, and its makers claim that if you were to browse all of them individually it would take 36 years, 5 months, 9 days, 6 hours, 46 minutes and 16 seconds. Each face has been added to the site in chronological order, based on the date in which they joined the site, and if a user connects their account to the app, it will tell them their Face Number. Take a closer look here: http://www.thefacesoffacebook.com ………………………………………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………………………………….
- 15. 4/17 #iWave September 2013 Source: Adverblog Heineken: Crack the US Open Heineken found a cool way to use Instagram for their sponsorship of the US Open. Using the mobile Instagram app you are invited to join a scavenger hunt. Scan the tennis crowd pictured in more than 250 separate Instagrams. Then hashtag the correct picture and you might find yourself among the spectators at the real US Open Men’s Final. While you can check out the pictures on Heineken’s Instagram web page, the game really makes more sense by playing Hawkeye on your mobile phone. ………………………………………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………………………………….
- 16. 4/17 #iWave September 2013 Source: Toys News Scrabble challenge Scrabble invited commuters across the UK to take the Scrabble Challenge, an advertising campaign using integrated social media and mobile. Players could take a look at the seven randomly selected letters tweeted via the @scrabble2winUK Twitter handled and each week the tweets appeared on Transvision rail concourse digital screens. The public could then tweet the most inventive and creative words using the seven letters via #ScrabbleChallenge. Weekly winners were displayed on screens each Friday. ………………………………………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………………………………….
- 17. 4/17 #iWave September 2013 View it here: http://www.colgateslimsoft.ca/twitter Source: Advertising Age Colleague got something stuck in her teeth, but you're too embarrassed to point it out? Just send her a tweet via Colgate, using the brand's There's Something In Your Tweet service. Created to support the introduction of the new Colgate Slim SoftTM/MC toothbrush in Canada, it'll send an anonymous tweet to any Twitter user alerting him or her to the stray food. Colgate says they'll thank you for it since a National Politeness Survey conducted for the brand by Ipsos confirms that more people want to know about food stuck in their teeth than are willing to tell others about it. Colgate: There’s something in your tweet ………………………………………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………………………………….
- 19. 4/17 #iWave September 2013 View it here: http://bit.ly/15V9LQk Source: Digital Buzz Volvo Trucks: the hamster Stunt . Can a hamster drive a 15-tonne truck? Watch cute little Charlie steer a brand new Volvo FMX in a rough quarry. Will he make it to the top? This is a daring test of the latest steering system. One that's so easy to handle you can steer a heavy truck with your fingertips, or so Volvo says. Let’s find out! ………………………………………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………………………………….
- 20. 4/17 #iWave September 2013 View it here: http://bit.ly/1bgtPRT Source: Creativity-online Intel: Look Inside-Jack Andraka Intel's new brand platform, "Look Inside," hopes to, through a series of short films, encourage people to look within themselves to find what makes them special. The first film tells the story of 15-year-old Jack Andraka who, after losing his uncle to pancreatic cancer, invented an early detection method for cancer that won Grand Prize at the 2012 Intel International Science and Engineering Fair (ISEF). ………………………………………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………………………………….
- 21. 4/17 #iWave September 2013 View it here: http://bit.ly/14UfOmT Source: Coca-Cola company Coca-Cola: Mini me (3D printing) Coca-Cola promoted the release of its new mini bottle by inviting consumers to create mini versions of themselves via a gamified mobile app. Users who kept their virtual, pint-sized selves happy and healthy were invited to Coke’s Israel headquarters. There, they stepped inside a special lab to create “mini me” figurines. A 3D scanner photographed each person in minutes before transforming the images into a 3D model. Then, high-resolution 3D printers were used to create the tiny keepsakes. ………………………………………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………………………………….
- 22. 4/17 #iWave September 2013 View it here: http://bit.ly/1d8yS7D Source: bdon.org Open Street Map: Building Age NYC This is an interactive map of Brooklyn created by using Department of City Planning resources to plot 1,053,713 buildings in New York City, shaded by year of construction. You can scroll over each individual building to see when it was constructed, or you can take a wider look and see how new development has swept through parts of the borough, bypassing others. Or you can pick out the oldest buildings, look them up, and realize that they're all churches. No matter what you do with this map, it's pretty cool. ………………………………………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………………………………….
- 23. 4/17 #iWave September 2013 View it here: http://bit.ly/1gpCB3b Source: MaxPosure National Geographic: Live Broadcast Augmented REality National Geographic continues with their spectacular Augmented Reality campaigns. This time they created this digital outdoor advertising in the Netherlands. At Rotterdam Central Station the travelers could see themselves surrounded by dinosaurs, rhinos, dolphins and experience the nature in a fun way. ………………………………………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………………………………….
- 24. 4/17 #iWave September 2013 “Everything you can imagine is real.” Pablo Picasso Quote of the month
- 25. 4/17 #iWave September 2013 LOLA lives in Madrid. To us, the capital of all Latins. If you want to connect and find out about what's happening inside the walls, pop in for a chat and a coffee; or simply become a fan, follower or a viewer of any of the channels listed at the bottom. Very easy and very very 2.0! Calle del Marqués de Cubas, 4 28014 Madrid Tel.: +34 917 89 33 50 lola-madrid.com Hello. Hola.