Social media engenders a new way of thinking about reaching audiences via new tools and channels, but if you really think about it you will find that the fundamentals of good communications practices still apply.
PR pros, check out these tips for you and tips to offer clients who are using or thinking about using social media to boost traditional PR programs.
2. PR Fundamentals Apply to Social Media Too
“Social media PR. What does that mean to you? How different is it from
traditional PR? Certainly it engenders a new way of thinking about
reaching different audiences and new tools and channels by which to
connect with them (…)”
3. About The Presentation
A quick look at the most useful social media tools and
how to leverage them to enhance traditional PR
TIPS FOR THE PR TIPS FOR PR
PROS CLIENTS
Images with orange border around them are clickable!
4. Twitter
Follow
reporters,
analysts and
influencers
Search event or
industry-related
hashtags
5. Twitter
Clients on Twitter?
Emphasize the value
of engaging,
retweeting, NOT just
broadcasting
6. Twitter
Suggest
hashtags or
Twitter lists to
follow (or
create!)
7. Facebook
Did you know you can now subscribe to other’s
feeds without having to friend them?
Like relevant Facebook pages
8. Facebook
Clients on
Facebook?
Emphasize the value
of starting
conversations, using
Questions, posting
photos and videos to
share content visually
New metric: “People
Talking About”
validates importance
9. LinkedIn
Follow companies,
clients and
competitors
Join relevant groups
10. LinkedIn
Clients on LinkedIn?
Emphasize updating
company page with
engaging content aimed
at industry professionals
Include products and
services listings
Leverage
recommendations
11. Blogs
Subscribe! (Alltop)
Comment to build your
own as well as your
client’s thought
leadership
Contribute to the
agency blog: Beyond
the Hype
12. Blogs
Clients blogging?
Encourage
authentic, thoughtfu
l content. Not
promotional
Twitter and SEO-
friendly headlines
Use of multimedia
Consistency
13. Google+
Create circles for key
media and bloggers
Follow conversation
streams relevant to
your clients
14. Google+
Clients thinking
about Google+?
Consider Google+
Hangouts for meetings
and briefings
Google+ is also a
good place to have
extended
conversations
15. Measure and Monitor
Recommend bit.ly
links for everything to
measure the impact of
all social media
activity
Keep your eye on all
the aforementioned
channels
16. Integrate!
“Connect With Us” copy and links everywhere
Tweetable bits embedded within press releases
17. Bonus
Video (YouTube, livestreams)
Infographics and data visualizations
18. PR Fundamentals Apply to Social Media Too
“(…) But if you really think about it you will find that the fundamentals of
good communications practices still apply.”
-- Bill McLaughlin, Executive Vice President Lois Paul & Partners