Diversity First president they know is Obama – Because of their parents multiracial children is the fastest growing group in US
Just over 50% = Caucasian
25% = Hispanic
15% = African American
Social – youtube – voted site most vistited 48% 96% say they visit once a day – from music, everyday videos, to research
Suffer from FOMO ( fear of missing out ) more then any other generation
Sharing – silly bands
Customization – tweens 1/3 want to customize everything.
Sparks & Honey, a New York-based marketing agencyRead more: http://www.businessinsider.com/generation-z-spending-habits-2014-6#ixzz36H38lYyS
Fauxsumerism window shopping – shopping but not buying – wish list – shopping with no pre intention of buying -- suggestions that people get the same kick out of saving then actually buying an item. False consumerism
14 -34 year olds
Reason why Pinterest could be so popular?
Video games – how they are cross platform, everything is connected.
66% age 6-11 say video games are their main source of entertainment
http://www.businessinsider.com/generation-z-spending-habits-2014-6
Escapism
Generation Z is likely to be a strong market for goods that cater to escapism. This is due to several reasons. First, this
behavior in the home will likely mirror their parents’ generation. Generation X is often characterized as a generation
highly prone to escapist consumption pursuits including entertainment (e.g., movies, music, video-games), extreme
sports, dining out, and fostering social “tribes” (networks of friends that take the place of distant family). For
Generation X, this was a response to economic challenges, increased responsibilities at young ages, and displaced
families. For Generation Z, the economic environment is similar and, while increased responsibilities are not in the
“latch-key kid” mode, many kids today report greater stress and pressure to achieve at a young age, a phenomenon
that is fueled by “helicopter parent” trends.
It may be that this idealism trickles down to Generation Z, but combines with increased security needs and escapist tendencies to create
situations where Generation Z is increasingly motivated to create or find “virtual” or “produced” worlds where
experiences approximate an imagined ideal.