BidAway deck

1. Ensuring luxury travel is available to everyone…
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2. {
The problem in the US
2013
1.2 Million
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Beds unoccupied in luxury hotel per day…
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$39 Billion
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of lost sales
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Source: AH&LA
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Source: LA Times
“In the entertainment industry, nearly half of all tickets go unsold”

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The problem in Europe
2013
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1.4 Million
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Beds unoccupied in luxury hotel per day…
EU 27
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€27 Billion
of lost sales
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Source: Eurostat

4. We make sure that awesome experiences don't go unsold
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4 languages
SSL secure
Audited auctioning platform
Automated payment system
Socially integrated
Smooth booking experience
Scalable architecture
Modular backend
User friendly
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Ratings
High customer satisfaction
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We provide what users want…
…at their prices!

5. Excess Capacity
BidAway’s #1 focus
For when the availability is greater than demand
Filling empty rooms and empty seats…!
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…through online auctions starting at $1 (or €1)

6. Offer page
Counter
Location
Example
Reservation possibilities

7. Excess Demand
BidAway’s #2 focus
For when the demand is greater than the availability
Optimizing prices to capture true willingness to pay…!
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…through online auctions starting at market price

8. Access to exclusive and unique experiences
Today, how does a customer find VIP
experiences such as backstage passes?!
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1. Work at the venue or know someone
2. Be a member of the media
3. Win a radio sweepstakes
4. eBay or Craigslist - risk for fakes
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There is no established website for such
VIP experiences.

9. On-partner-website widget example
Exclusive speciality
items: on-site
widget
High demand
auctions start at
BAR or minimum
price
Great distribution advantage: free high quality traffic
high conversion rate

10. Premium high demand offer example
Example:
package including
concert tickets for 2
people and stay with
a final price higher
than the sum of the
unit prices since the
tickets are otherwise
sold out

11. Current Market Landscape compared to BidAway
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*OTA = Online Travel Agency
A New Lifestyle Website – a world of transparent auction technology, social bidding,
loyalty based on gamification, auction algorithms, personalized notifications, widgets
and VIP entertainment… making life more exciting

12. The founding team
Luca
Albert
Brian
International team committed to make this business a success
Met during IESE MBA
Working together since May 2012 and invested personally 65.000€

13. Media Exposure
Launched BidAway in February 2013
Organic traffic increase
Members evolution
winner in Navarra
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lead to the mission
to San Francisco
Emprendedor XXI Prize
EVF Marketing !
campaign

14. What have we done to date
2012
Focused on offer acquisition
Exclusive partnership agreements signed with:
60 hotels
HGhoteles
100 hotels
2500 hotels
52%
of Spain’s
4 & 5 star
hotels
And also cruises!
16 hotels
500 hotels and Spas
Acquisition strategy focused on Luxury chains enabling quick and qualified
build up of our hotel offering… moving also into other luxury segments such as
Events, Cruises and Spas in order to deliver a great product – daily!

15. Roadmap
2014
2015
2016
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Consolidate BidAway Spain
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First equity round
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Expand in Italy and France
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European full expansion
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Testing online marketing
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USA market push
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Obtain relevant metrics
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Improvement of metrics
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Soft launch in the USA with:
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Product lines improvement for:
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support from Capital Factory
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Hospitality
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acceleration of 500Startups
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Entertainment & Leisure