By Shara Bull

1. Shara Bull

2. The masthead has been done is
Sans Serif font which is bold and
clear therefore eye catching and
easy to read.
The masthead “TOP of the POPS”
suggests to us that the magazine is
based on the best of POP music. When purchasing the magazine
the reader gets free gifts in this
case it’s a book and make up this
Other pictures – The cover of will convince a person to buy the
the magazine consists of a magazine as they will feel like their
range of celebrities who could getting more for their money.
be classed as “teen
heartthrobs” it suggests to the People - They have used One
reader the the genre of the Direction as the main image on
magazine is to do with music as the front cover as a result this
they have included images of would attract their fans and music
many artists. fans and also aspiring singers to
purchase the magazine.
Words – the text on the front
cover tells readers what's Colour - The main colour used
inside the magazine such as on the front cover is pink which
friendship, style secrets and is a feminine colour this
romance. They have used suggests it is aimed at females.
different artists such as Rita
Ora, Justin Bieber and Font – The masthead font is
Cheryl, which will attract fun and fancy this may be
different people. used to attract females.

3. The demographic profile of the magazines readers are preferably
female, attend school and have low to mid income within categories D + C.
The psychographic profile is mainstream, the most popular singers/celebrities
are used to attract people who follow the trends.

4. The target audience for the TOP of the POPS magazine is aimed at young girls. They
are able to achieve this through the content, colours and images.
Boys 13%
Girls 87%
Age range 11-15 years
(Sources: ABC Jan-Jun 2012, Youth TGI Spring 12)

5. Pop music Film
Posters Cosmetics
Fashion Perfume
Chart information Computing goods
Star gossip Fashion labels
Beauty advice
Quizzes
Song lyrics

6. Launch date: February 1995
Genre: Pop music
Multiplatform: no
Readership: 331,000
Frequency: Weekly
Circulation figures: 78,325
Price: £2.99
Pages: 56

7. http://www.totpmag.com/
http://www.immediatemedia.co.uk/advertising/Magazines/Top_of_the_Pops.html
http://en.wikipedia.org/wiki/Top_of_the_Pops_(magazine)