“Omni-Channel” - a buzzword used so freely in marketing and sales; but what is it, really?
The key to Omni-Channel is seamless consumer purchasing experience and the level of integration between the channels enabling this.
In this overview of Omni-Channel, we highlight enabling technologies and how brands are delivering with the use of Omni-Channel.
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Lacuna Innovation: Omni-Channel Report
1. VERSION1 / NOVEMBER 2019
UNPACKING
OMNI-CHANNEL
A deeper look at Omni-Channel, it’s
applications, and the role Blockchain
can play in Automotive Retail.
2. CONTENTS INTRODUCTION TO OMNI-CHANNEL 3
X-CATEGORY & IN-CATEGORY CASE STUDIES 8
TRACKING IN OMNI-CHANNEL 22
BLOCKCHAIN & OMNI-CHANNEL 26
31. FUTURE PROOF YOUR BUSINESS TODAY.
DISCLAIMER
This report is provided for information purposes only and should not be copied or redistributed. Trademarks, logo designs and/or
brand names featured in this material and not owned by Lacuna Innovation are owned by the relevant proprietor of the particular
trademark and/or brand name in question and are referred to in this report for informational and/or illustrative purposes only.
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