Journalism in Mass Communication

1. ONLINE JOURNALISM

2. WHAT?
• Define Online Journalism?
• Strengthens of online journalism
• Weaknesses of online journalism
• History of online journalism
• Frequently used terminologies
• Future of online journalism in Pakistan
• Conclusion

3. ONLINE
JOURNALISM
• The journalistic activates primarily conducted for
disseminating information through internet.
• Online journalism is a JOURNALISM.
• Online simply defines the method of delivery to the
audience.
• The Internet: the greatest advance for communication since
the printing press.
• An important information source as important as
traditional media.

4. ONLINE JOURNALISM
WEBSITES
• The Friday Times
http://www.thefridaytimes.com
• Khabrain: Urdu khabrain, Daliy Khabrain newspaper
http://www.khabrain.com
• BBC Urdu
http://www.bbc.com.uk
• Daily Islam
http://www.dailyislam.com
• Express- Daily Express, Roznama Express
http://www.express.com.pk

5. PAKISTANI ONLINE WEBSITES

6. STRENGTHS OF ONLINE
JOURNALISM
• Global reach
• Easy publication
• Multimedia possibility
• Permanency
• Timelessness

7. WEAKNESSES OF ONLINE
JOURNALISM
• Mushroom
• Lack of credibility
• Ethical question
• Digital divide
• Information overloaded
• Accuracy
• Opinion based
• Manipulative

8. HISTORY OF ONLINE
JOURNALISM
• 1960
• Ted nelson, Harvard sociology student, conceptualize
hypertext
gives a lecture in is covered his students newspaper. The first
print of reference of hypertext appear in 3-02-1965
• ARPANET : computer network, the forerunner of today’s
internet, created by the US defense Department in 1969.
• 1970
• The BBC files for patent on tele-data , the first tele-text
system
in 1971.

9. • A loop of pages broadcast on TV.
• No interactive
• Service is limited to a few hundred available pages.
• Slow
• British post office’s research laboratory demonstrates view
data , the first video text service in 1974
• Interactive, supporting two way communication
• 1974
• Tele-text ---video text --- computer

10. • 1981- 82
• Early computer based online dial up service emerge
• Closed system , only subscribers have access
• 1983
• Time magazine names the computer ‘the machine of the year’
• 1984
• Apple introduces a machine computer
• 1985
• 22 nations involved in video text and teletext
• 1986
• Computers readily available in US universities
Computer becomes cheaper and more powerful first personal
printer appears

11. • 1988
• Internet relay chat (IRC) in a development by finnish
graduate student Jarkko Oikarnen
• DARPA makes the internet public
• 1990s
• Hypertext markup language is invented by Tim Berners in
1990.
1993
• in october 1st journalism site is launched at the university of
florida
• In December 1st article about the web appears in New York
Times

12. • 1994
• In January the 1st newspaper to regularly published on
the web, the Polo Aeto weekly in California begins twice
weekly.
• Posting of its full content
• April : the yahoo ‘internet index’ is started by standard
Ph.D candidates David Filo and Jerry Yong.

13. FREQUENTLY USED TERMS
• ACE : an on-call reporter
• Add : copy to be added to a story already written
• Angle : the approach or focus of a story . This is sometimes
known as the peg
• B2B : business to business; describes a business whose
primary customers are other business
• Cut : to remove text

14. • Copy writing : creating the text for an advertisement
• CIOJ: the chartered institute of journalists
• Death-knock : calling at the house of a bereaved relative or
friend when reporting on the death . Also known as door
stepping .
• Editor : someone who prepares material for print or broadcast
• Exclusivity : when an advert appears exclusively on a page,
rather than being in rotation with other adds .
• GIF : A type of picture file, often used for images that include
text

15. • Break : when a story is first published.
• Kill : to cancel or delete a story
• Pay TV: paid subscription service for TV
• Scoop : an exclusive or first published story
• Wi-Fi : wireless internet or network connection

16. FUTURE OF ONLINE
JOURNALISM IN PAKISTAN
• In the present era the fast and vast growth of internet has
introduced absolutely a new medium of journalism, called
online journalism .
• As in rest of the world online journalism has gained good
popularity in Pakistan as well and it has given a new trend
to the journalism and reporting .

17. cont…
As in Pakistan electronic media is growing fast day by day
and so many tv channels are taking place, which shows a
great success of electronic media and it will not be out of
place to say that in future online journalism will grow very
rapidly towards the sky .

18. CONCLUSION
• It may be concluded that we have a positive vision of the
future of online journalism and we don’t believe that the other
media are going to disappear.
• Despite of the fact that they have same function, they present
different ways to inform.
• A lot of people believe in the extinction of the news papers we
think that newspapers , television and radio are compatible
with internet and the duty of the journalist is to look for the
new functions for this media .

19. CONT…
• on the other hand our society does not like the changes ,
that’s why a lot of people prefer traditional media like this
online journalism face many challenges as history witness.

20. THANK YOU