ALL ABOUT AXIS BANK. THEIR VALUES AND MISSION.

1. • Name – Lakhraj Singh
• Roll No – 19
• Division – B1F
• Company Analysis

2. AXIS BANK
SECTOR BELONGS TO BANKING AND FINANCIAL
SERVICE
YEAR OF ESHTABLISHMENT DECEMBER 1993
CEO AMITABH CHAUDHRY
HEADQUARTER MUMBAI, MAHARASHTRA
GEOGRAPHICAL LOCATION 4800+ BRANCHES (DECEMBER
2019)
NSE / BSE LISTED YES
TAGLINE BADHTI KA NAAM ZINDAGI

3. Vision
To emerge as a “Best practices Bank” by pursuing global benchmarks in
profitability, operational efficiency , asset quality, risk management and
expanding global reach.
To be preferred financial solution provider excelling in customer delivery
through insight , empowered employees and smart use of technology.
Core Values
 Ethics
 Transparency
 Teamwork
 Ownership
 Customer Centricity

4. Mission
Customer service and product Innovation tuned to diverse
need of individual and corporate client.
Continuous technology up grading while maintain human
values.
Progressive globalization and achieving international
standards.
Efficiency and effectiveness mer built on ethical practices.

5. Products & Services
 DEPOSIT ACCOUNT – (i) Savings Account (ii) Current Account
 LOAN – (i) Home Loan (ii) Personal Loan (iii) Business Loan (iv) Car Loan
(v) Education Loan (vi) Gold loan (vii) Two Wheeler Loan
 INVESTMENT – (i) Fixed Deposit (ii) Recurring deposit
 CARDS – (i) Credit Card (ii) Debit Card
 BANKING – (i) Balance Enquiry (ii) Mini Statement (iii) Net Banking
(iv) Customer Care

6. MAIN COMPETITORS & THEIR MARKET SHARE
MAIN COMPETITORS CEO / MD MARKET CAPITAL (IN CR)
SBI Ashwani Bhatia 3,70,371
HDFC BANK Sashidhar Jagdishan 8,56,294
ICICI BANK Sandeep Bakhshi 4,45,523
KOTAK MAHINDRA BANK Uday S Kotak 3,85,362
CANARA BANK Lingam Venkata Prabhakar 27,739

7. KEY CHALLENGES
1) Stability of top management - The Axis Bank saw a big transition from its 'own cadre' in the
senior management team to outside professionals at the top. Deputy MD V Srinivasan came from
outside. Rajiv Anand, Executive Director, came from the fund management business. Rajesh
Dahiya, who came from Tata Group, joined the HR department and today is the executive director.
The new MD has to take them along. They may have concerns of more professionals joining the
bank laterally. So stabilising the senior management team will be a big challenge.
2) De-risking the corporate book - The Axis Bank took big bets in the corporate segment where it
saw massive deterioration in asset quality. Infrastructure was one sector where it saw massive
deteriorating. The new MD has to strengthen the corporate team, risk management and also the
right sectors to be in. The corporate will remain a big drag on the bank's book in terms of
provisioning. At the same time, Chaudhry has to beef up the resolution mechanism with a right
strategy (one time settlement, IBC, ARC, AMC, AIF etc ).
3) The Next Big bet on retail - The retail segment is already over-heated with margins under
pressure in segments like mortgages , personal loans , auto loan etc. There are banks that are
venturing into consumer durable financing through subsidiaries or affordable housing. The banks
need to think of scaling up some of the retail segments where future potential lies.
4) Boosting the employees morale - There has been a buzz in the market that Axis Bank will
eventually go to Kotak Bank or some other private bank. Many say the bank is an easy target for
merger & acquisition. This has demoralised the work force in the last one year. If this sword will
keep hanging over bank's head, it would be very difficult to attract fresh talent.

8. S T R E N G T H S
•Brand Name
•Well distributed Networked
•Technology
•Largest ATM Network
W E A K N E S S
Corporate, Wholesale Banking
Fraudulent Activities
O P P O R T U N I T I E S
Geographical expansion
Banking Solutions
Global Foot Print
T H R E A T S
RBI Regulations
Growing Competition
SWOT ANALYSIS

9. CSR POLICIES
1. Poverty alleviation and measures to reduce
inequalities.
2. Education and Skill Development.
3. Environmental sustainability and Rural
Development.
4. Sanitation and Healthcare.
5. MSME Sector Growth.
6. Humanitarian relief.
7. Armed Forces and Central Armed Police
Forces (CAPF) and Central Para Military
Forces (CPMF) Veterans, war widows and
their dependents.
8. Capacity building of CSR personnel.

10. THANKYOU