marketing mix - 4p's

1. 4PANALYSIS OF DABUR
CHYAWANPRASH

2. PRODUCT .
 Dabur’s Chyawanprash is a popular Ayurvedic health supplement.
 It was started with regular variant, now comes with different flavors such as
Orange, Mango, Chocolate and Mixed Fruit.
 It is derived from 2500 year old Ayurvedic formula which is Totally
Chemical free, Natural and Safe.
 It includes herbs like Amla, Giloy, and 40 other natural ingredients
clinically tested to boost immunity.
 It protects from Cold, Stress, Cough, and Infections.

3. PRICE .
 Cost: Maintained operating margins over last two years through judicious
price hikes across products and reduction in pack sizes .
 Compitition: Competitors of Dabur Chyawanprash includes Ranbaxy
Chyawan Active, Himalaya, Himani Sona Chandi, Zandu Kesari Jivan and
other local brands.
 Dabur still leads in the market holding maximum percent of market shares.
 Recent prices :
 For 250 grams – 84 Rs.
 For 500 grams – 185 Rs.
 For 1 kg. – 285 Rs.

4. PLACE .
 It is available in all the major cities in India, and in Rural areas also.
 It has around 4500 distributors in the country, reach over 2.5 million retail
outlets across the country.
 In India,dabur has various plants manufacturing loacated throught the
country.Most of its plants are located in Himachal pradesh,Rajasthan and
Madhya pradesh.
 It has also alternative channels of distribution,E-Retail-online
groceries(satvikshop.com,aaramshop.com)

5. PROMOTION .
 Dabur Chyawanprash is the oldest brand in the
world.
 Promotion  TV ads, Social Media, outdoor and
on ground activities.
 TV ads – Released in many local languages .
 Social Media – FB page, promotion itself as a
shield against change in weather.
 On Ground Activities – Free health check-
up,movie screenings, spot sales.
 Outdoor – Bus hoardings, Billboards.
 They also have a swsathya chetna abhyaan.

6. TAGLINE
Two spoons a day, help keep
illness away.

7. THANK YOU